by Forbes Agency Council | Expert Panel
An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show viewers why they need it and why they should choose your brand over your competitors.
That’s a lot of heavy lifting for one short video to do, but if you approach it correctly, an explainer video can live on your website and social media pages, serving as a virtual elevator pitch for your company. Of course, as consumers become accustomed to seeing explainer videos, their expectations for what they communicate and how are evolving.
To help your explainer video stand out from the crowd, the key is to relay your value proposition in the most succinct and compelling way possible. Here, the members of Forbes Agency Council shared 15 ways to create an effective one that does what it is supposed to do in 2021.