by Forbes Agency Council | Expert Panel
The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet. Subsequently, conventional advertising outlets such as print publications, newspapers and direct mail have fallen out of favor among many brands.
Although it is true that digital campaigns often allow companies to measure the effectiveness of their efforts more precisely, “old-fashioned” methods of advertising can still generate great results for a brand under the right circumstances. To ensure a strong return on investment, it’s key to understand the kinds of scenarios where advertising in more traditional outlets may work well, if not better, than digital.
Below, members of Forbes Agency Council explore 12 solid reasons why brands might consider turning to more traditional ad placements to get the word out.