by Forbes Agency Council | Expert Panel
Editorial calendars help ensure a smooth execution of the content strategies communications teams work hard to create. However, when the time frame for producing a specific piece of content extends well into the future, key details and necessary next steps may be neglected or forgotten along the way.
Some teams may pencil in a date months in advance for a big content project to be completed, then let weeks fly by without making any progress on it. Rather than risk missing an important deadline, make a clear plan to guarantee nothing critical slips through the cracks and that the timeline is manageable.
Here, 11 members of Forbes Agency Council share advice on how to streamline the process and meet long-lead deadlines.