by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR
The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business listing and your social media. You’ll need to create all of these platforms before you start considering a marketing campaign.
So, to get started, here’s a shortlist of must-haves to set up before bringing on a marketing team. Look at it like a digital package that’s in your hands to complete. Here are the essentials.