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4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity

4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity

by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR

The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers: your website, your Google Business listing and your social media. You’ll need to create all of these platforms before you start considering a marketing campaign.

So, to get started, here’s a shortlist of must-haves to set up before bringing on a marketing team. Look at it like a digital package that’s in your hands to complete. Here are the essentials.

This article originally appeared on Entrepreneur.com, on August 15, 2021. Read the rest of the article here.

 

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