When you’re looking back at your social media marketing activity in the last year, you may wonder what you should be looking for. ROI? A huge mass of followers? Well, smart marketers will measure an all-important element: engagement. Which posts rocked? Which flopped? Did a certain subject strike a chord with your audience in a […]

This might break your heart, but… no, you can’t just post funny cat videos all the time and expect to find social media success. “But,” you might say, “the cat videos perform so well because everyone’s laughing!” That may be true, but it’s not enough to carry an entire campaign. Here’s why: Content that quickly […]

  4.7 billion people use social media around the globe. With that many people browsing and posting, the question at the core of every digital marketer’s job is this: How do you stand out from that large of a crowd? I’ll tell you this—despite the plethora of content that’s being uploaded every single minute, you […]

Social media and the internet as a whole have ushered in a time when we can find a practically endless amount of information at our fingertips, and keep up with current events as they happen. Of course, because of that, social media moves extremely fast. That means social media marketers need to move fast too. […]

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Today, social media marketing has evolved this concept.  Social media updates are, essentially, doing the same thing that newspaper headlines did all that time ago, with a […]

Ah, engagement. The big “E” word. The thing all social media marketers strive for. But, why? And what does it even mean? It’s time to set the record straight. At the most basic level, engagement is a measure of the interactions users have with your social media posts and accounts. It’s conversations, reactions, shares, and […]

Blogs can be an incredibly effective marketing tool—if you do it right. Unfortunately, a lot of marketers aren’t getting everything they can out of their blogs, and it often comes down to these five common mistakes: Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time […]

Social media is just as much a visual medium as it is a written one. If anything, visuals are even more important than copy in many cases. And yet, when marketers talk about what it takes to create great content, visuals often take a back seat.  Unfortunately, many brands don’t put nearly as much thought […]

Brands on social media are always going to be seen as just that—brands. As compelling as your content may be, your audience is still keenly aware that your account doesn’t represent an individual, but a business. Of course, that makes it harder to form a real connection with the people in your audience. A great […]

Social media moves faster now than ever before, and things are only speeding up. For marketing professionals, it can feel like a constant struggle to stay on top of it all. Platforms implement new features, algorithms change, audiences change, and all of it happens continuously. Thanks to the Internet, major events are rendered old and […]