Social media moves faster now than ever before, and things are only speeding up. For marketing professionals, it can feel like a constant struggle to stay on top of it all. Platforms implement new features, algorithms change, audiences change, and all of it happens continuously.
Thanks to the Internet, major events are rendered old and irrelevant within a week or less! We are hungry for fast, fresh, and high-quality content and it is up to social media marketers to deliver. How exactly do you keep up with it all? Here are some helpful steps to take:
Schedule Ahead of Time
The ability to schedule social media posts makes a social media marketer’s job far easier. Instead of constantly devoting time to schedule that day’s post, scheduling ahead allows you to just spend a few hours getting all of your content ready to go.
That frees you up to spend more time in the account, interacting with your audience. If you want your social media to grow, it isn’t enough to just publish static posts into the vacuum. Successful social media accounts are alive and dynamic, responding to and engaging with their audiences.
This one should go without saying, but it’s easier said than done. In order to stay relevant on social media, then you need to be responsive to important events that happen in your industry.
This looks different for every client. Some brands exist in fields that are fast-moving, with constant important news breaking every day. For these clients, it’s especially important to stay on top of the latest trends, or you risk falling behind.
Our recommendation? Dedicate a portion of the day specifically to finding important, relevant stories from within the brand’s industry. Collect the best stories early in the day and narrow them down until you’ve found the right ones to talk about. This should be a regular part of the content creation process.
Other clients exist in industries with a lot less going on, but that doesn’t mean you can sit back and rest. You never know what news story is going to break that could be relevant to your brand.
Keep An Eye On The Calendar
News isn’t the only important thing you need to share on social media. Holidays can be a great way to connect with your audience. Of course, which holidays you include in your content depends greatly on the brand you represent.
For brands in more technical industries, there are often holidays that celebrate their specific niches. These holidays make for great opportunities to connect with other professionals in the field.
For brands that focus on a more general audience, it’s a great idea to focus on the large, popular holidays like Halloween and Christmas. These are not hard rules, of course, and you should follow your judgement on which holidays make sense for your brand to celebrate.
Regardless of brand, it’s important to look ahead in the calendar to spot any opportunities to celebrate relevant holidays.
Social media marketing isn’t easy, but with these tips, you’ll be a little more prepared to stay on top of it all.