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Tag : Competitive Social Media

The 20 Questions Every Social Media Marketer Should Ask

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26Sep

When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. It will help tailor content to your specific interests, allow people you know to find you, and allow the social media experience to be the personalized journey it was always meant to be. That being said, even for those creating a personal profile, it can be a daunting task to answer all these questions. Creating a social media presence for your business can be just as challenging.

As a business owner, you should already know your company inside and out. But how well do you really know your work? There’s no doubt that your knowledge about your enterprise will be put to the test when setting up your social media pages. Yet this goes beyond knowing your mission statement or hours of operation. You have to ask yourself what the goal of your marketing is. What do you want out of  your social media marketing journey? 

I created the following questionnaire that you should keep handy when starting out. As you will see, most business owners will be able to answer some of these questions. However, others will require a bit more thought. Have your marketing team ready to do some some soul-searching for the sake of the business! 

1.  What is your industry? 

2. Who is your perfect customer? Which demographics do they belong to?

3. Do they interact with your business online or in person? 

4. If you were a customer, what information would be needed to have a successful and positive experience?

5. What are your business’s basics? (Hours of operations, address, phone number, email, website, etc.)

6. What is the tone of your brand’s message?

7. What are your spotlight products or services?

8. What products or services are the most profitable?

9. What is your desired geographical reach? (The people in your town? In your state? In your country?)

10. What is your business’s online presence before social media?

11. What content does your ideal customer actually enjoy to read, listen to, or watch?

12. What content do your competitors share? 

13. What online presence do your competitors have?

14. How much are you willing to spend on social media advertising?

15. What visuals do you have at your disposal?

16. Who are the thought leaders in your field?

17. What news sources can you incorporate into my mix?

18. What are the busy and slow times for your team?

19. What pre-existing marketing material (blogs, podcasts, banners, etc.) do you have to use?

And of course the ultimate question: 

20. What is your marketing goal?

The reason why number 20 is so critical is due to social media’s diverse possibilities. A somewhat outdated mentality when looking at marketing is trying to figure when and how you are going to get your money back. In other words, return on investment, or ROI. However, while return on investment is important, there is another ROI that should be considered – return on influence. Social media has the ability to increase your stance as a legitimate and influential thought leader in your industry with a large following. Keeping this in mind, your ultimate marketing goal could be the following: 

–  Increased website clicks 

– More blog visits

– Increased podcast listens

– More substantial sales inquires

– Improved lead generation

-Better quality customer service and communication

Social media marketing can do all this and much more, but you have to figure out what your business’s particular focus needs to be, otherwise your online marketing strategy will be a mess and not produce anything at all.

As you go through this book’s many lessons, keep in mind your answers to this questionnaire and determine how your goals can benefit from these strategy ideas.

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The 5 Lists That Every Social Media Marketer Needs

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20Oct

Lists are great, aren’t they? They help us keep track of what to do, what to buy, where to go, what to avoid, and which events to remember. Every aspect of our lives improves with well-developed lists. A social media marketer’s strategy is no exception.

Since social media marketing has multiple aspects to it, a successful marketer will need multiple lists. Take some time out and compose the following sets of material!

1. Competitors. Which businesses are your competition? Is it just locals or are there national brands to watch out for? Start writing down these companies so you can monitor their social media marketing activity.

2. Leads. It’s time to do some research. Compose a list of businesses or consumers that would potentially utilize your services or products. Follow them and open up the avenues of communication. This is a major part of a social media marketer’s position.

3. Industry Influencers. Who are the BIG names in your industry? Whether it’s a hugely successful company or it’s an influential individual, you should not only know who these people are, but you should follow them and study their strategy.

4. Reliable Sources. The best marketers share relevant, newsworthy, and engaging content with their social media following. Don’t go searching every time you’re writing a set of updates. Make a list of the best places to find news and articles.

5. Buzzwords. 
Some words are bland and tasteless while others jump off the page and pull in the reader. Each industry has their own unique and diverse vocabulary. Set up your list of buzzwords so your arsenal of engaging copy is handy!

Get to writing! These five lists are invaluable tools that will help you when you’re stuck with marketing.

Did you know we make these lists for each of our clients? We specially craft every single social media marketing campaign so it reaches maximum potential. Contact us today to learn more!

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The Single Most Heinous Crime Of Social Media Marketers

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12Sep

As much information there is about how to use social media out there, there’s just as much about what not to do. It seems like everyone has an opinion about how to handle this social media marketing thing. Some ideas are great while others could sabotage the reader. Regardless, most professionals agree there’s one thing that no marketer should ever do…
Trying to market on social media without a strategy.

The heart and soul of your campaign should be a thought-out plan. Without a plan, your content will be aimless, and your followers will notice. However, a good strategy can usually rectify any problems marketers may come across.

As your team plans, ask the following questions:

What results do we want from social media marketing? From an archaic viewpoint, marketing = sales, right? Seems like a simple strategy. Well, social media adds the human aspect of communication, which means that it’s all going to be a bit subjective. Engagement and brand awareness should be the biggest goals, rather than straight sales. It’s just not how the game is played anymore.

– What tone are we trying to strike? This also depends on your audience. What language, keywords / phrases, and imagery pulls in your desired customers? Figure that out and stick to it!

– Which platforms are best? Not every brand can be on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Marketers need to figure out what sites are right for them. The answer may lie in the target demographics, industry, and resources available.

– How often should we post? When you decide on your platforms, your need to figure out how often you’re publishing content. Usually, social media is best with two posts a day, but you may wish to do more or less as well as sharing others’ content. Just remember, there is such a thing as too much and inconsistent sharing.

–  What tools are at our disposal? Does your marketing department have access to mobile devices such as a tablet or smartphone? If so, you can access Snapchat and various third-party apps that help create engaging content. Do you have original photos or a copywriter? There are many aspects of social media marketing that could use a professional touch. You should also realize that advertising is your friend. It will help place your updates in the spotlight.

–  What content is best for you? Which updates does your audience respond to the most? Interesting news articles, quotes, coupons, funny pictures? How about all of the above? This step is one of the most important when creating a strategy. Check out our blog post about the five types of social media posts here!

Making a social media marketing strategy requires some serious brain power. Your team has some thinking to do. Once you devise the best possible plan, your journey into online marketing will be much easier and more effective.

How do yo make a social media strategy? Comment below!

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