Name: The Go! Agency
Address: 1301 Seminole Blvd, Suite C128 Largo, FL, 33770
Telephone: 866.926.2636

The Top 3 Social Media Metrics You Should Pay Attention To

12Mar

Let’s think about a billboard for a moment. The marketers behind that message carefully crafted their advertisement both on a copywriting and visual level. But while there are plenty of statistics available about the location in terms of both vehicular and pedestrian traffic, you will hardly have any solid metrics or analytics proving how effective the billboard is.

With social media, however, you don’t have this problem at all. Social media marketers have the opportunity to study a seemingly endless sea of metrics that analyze every aspect of their content. But with so many different aspects to study, it’s important to know which metrics you should be studying.

Refining your metric strategy is an important step in improving your social media marketing as a whole. It’s helpful to do this around this time of year as the holiday rush is over and now you can take the time to really analyze your approach.

Want to learn more about how your social media marketing is doing? Then focus on these metrics:

1. Conversation rate. This is a popular term in the social media marketing industry. But what does it mean? Your conversation rate compares your number of followers to the number of those commenting on your content in a specific period of time. You could have 20,000 followers, but if you are not receiving any comments, then all those numbers don’t amount to much. If your conversation rate is high, however, that means those followers actually care about your brand enough to interact with it, which means the likelihood of them purchasing a product or service is much higher as well.

2. Audience Demographics. When you start to grow a decent following on Facebook, Twitter, Instagram, or another platform, you will need to start analyzing your demographics. For example, you may be surprised that more women than men like your brand, or that you have an especially high number of followers in Seattle. Some of these may not be surprising at all, which is a good thing. This means you’ve accurately predicted your audience and are reaching the right people. If you aren’t, it’s time to re-evaluate and determine how you can reach those people.

3. Conversion rate. Last but not least, conversions, (no, we’re not repeating number one, read that word closer!) This is one of the most important facets of social media marketing and it is only getting more vital to every marketer’s mission. One way to study conversions is click rates, which allows you to see very clearly who clicked what. This will help you see more insights into the ever-changing mindset of your customers. But that’s not the only way to study conversion rates. You can also install a pixel code into your website that will monitor where traffic is coming from. You will be able to accurately see how your social media advertising is benefiting your bottom line.

Metrics are no doubt one of the most vital parts of a social media marketer’s job. Without metrics, we might as well be publishing the equivalent of a digital billboard- sure it’s in an area with heavy traffic, but we have no idea who is looking at it!

Did you know our team at The Go! Agency closely watches each of our clients’ analytics and metrics? That’s right, we love data! Contact us to see how we can help you! https://gosalesandmarketing.com/

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How Pros Handle Negative Feedback On Social Media

By Christopher Tompkins

7Mar

Social Media

In our previous blog, we talked about the importance of User Generated Content (UGC) and how it can boost your brand. If you aren’t sure what UGC is, it’s essentially content created by your customer base that is intended to interact with your brand. This can be a review, like, comment, or another form of engagement. As you can imagine, this helps your brand a great deal and helps spread the word about how awesome your company is.

But what if… the UGC is negative? What if a customer shares a 1-star review, or posts an upsetting comment on your page?

What if… these were also good for your brand?

Yes, you read that right. Negative engagement isn’t necessarily a bad thing for one reason; on social media, you have the opportunity to respond to negative feedback immediately. This is when your marketing team’s responsiveness, communication, and professionalism really shines. By responding in an empathetic, and organic tone, your customer will not only find a solution to their issues, but others will see how you legitimately care about your customer.

It is true that there is a ton of negativity on the internet. Internet users are human and some of those humans have complaints. Sometimes, you may be reading some of these comments and your may feel your jaw drop or your fists clench. However, you can’t fight fire with fire. Push your emotions aside and think about your response critically. Never respond negatively, or stoop down to their level. While you, the employee, may be offended, you’re representing your brand and there’s no room for bickering when you’re trying to succeed in social media marketing.

Now, you can write the perfect response to a negative comment– one that no one can logically refute. You could expect one of the following:

1. The customer can thank you for your response and let it go.

2. They can respond with more negativity.

It’s as simple as that. However, even if #2 happens, you can’t respond negatively. Instead, kindly ask to move the conversation to a private message and continue the polite conflict resolution.

One thing that is essential to keep in mind when addressing negativity is humanity. Yes, you should understand where they are coming from and put yourself in their shoes. They may have legitimately had a horrible experience with your business and maybe, just maybe, you deserve the bad review. But, when I say humanity, I’m referencing your response. You don’t want to pour gasoline on the fire by responding with a canned message. Even if you do have a “go to” response, ensure that you tweak it to accommodate the current situation.

If the idea of responding to negative online feedback scares you, don’t let it. We have spoken with several brands who are hesitant to be on social media because they don’t want to receive bad reviews. But here’s the thing– people are already talking! If you represent your brand online, you’re able to respond and give your company a voice.

Click here to learn how we help your client’s maintain online credibility. Contact us today! http://ow.ly/AX7130iHl9q

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How Customers Can Do The Marketing For You Via User Generated Content

By Christopher Tompkins

5Mar

Content Creation, Facebook, Local Marketing, Marketing, Social Media

You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, they’re doing a fundraiser and encouraging parents to share the info on social media.

Yes, social media has indeed integrated itself into nearly every aspect of our lives. But have you noticed something in the above examples? All of these organizations are asking customers / patients / patrons, to interact with their social media channels.

When your customers engage with your brand on Facebook, Twitter, LinkedIn, Instagram, and the other platforms, they are solidifying its identity and legitimacy as credible company. The beauty of social media marketing is that when you have an engaging online presence, your customers essentially do the work for you by tagging your accounts, commenting, rating, and much more.

This is the “social” part of social media — your customers are sharing their story and perception of your brand. We call this User Generated Content (UGC).

Why is UGC so important? It allows customers to share their story and build a relationship with your business. By creating this content, they’re participating in one of the most responsive and innovative forms of customer service ever conceived. The best part of this is that your customer’s friends will see their review, like, or comment and as a result, your brand’s visibility will increase. The term “word-of-mouth” just received an upgrade, and it’s amazing for business.

So, you may be wondering, how do I get my followers talking? This is a valid question. After all, it doesn’t benefit your company to have, say, 5,000 followers if none of them are engaging with your brand. Here are just a few tips that could help you get people talking online and increase UGC.

1. Host a contest requiring participants to comment, follow, or leave a review.

2. Directly ask customers to engage with your company on social media (as the pizza shop, eye doctor, and school did.)

3. Share polls with your followers.

4. Offer social-media-exclusive discounts on social media.

5. Start asking your customers questions. The pizza shop could ask “What topping combo should be Flavor of the Month?”

6. Create content that your customer will find useful and that they will want to share, such as blogs and podcasts.

These are just a few ways to increase UGC. However, one thing that is important to keep in mind is that all this is meant to start a conversation. You need to respond, thank them for their comment, and encourage them to continue this customer-brand relationship.

At The Go! Agency, we take pride in generating UGC for our clients through our content and target advertising. If your brand isn’t getting any love online, contact us! We can get the ball rolling for you!

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The One Mindset That Will Ruin Your Target Advertising

By Christopher Tompkins

28Feb

Facebook, Facebook Advertising, Marketing, Social Media

In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.”

Having this mindset is when problems start to arise.

There is a distinct possibility that you sell a product or service that could technically be used by everybody. However, that does not mean that every person wants/needs your product.

Everyone drinks water, for instance, so you could easily assume that the target audience of a bottled water campaign would be everybody. However, this disregards the fact that “everybody” would include multiple types of people (demographics), each of which would be best communicated with in a different way. Creating a marketing campaign that speaks to everyone is nearly impossible as different groups receive messages in different ways.

Think of everyone who lives on your street. They all have different ages, different interests, different ways of talking and thinking. So trying to create one style of marketing that would connect with each of them would be impossible.

It’s not just a good lesson for marketing, but a good lesson for life. You can’t be all things to all people.

Even if your product can be used by everybody, it’s best to target your marketing at a specific demographic instead, to make your message more effective. It’s better to hit a million people with a campaign that resonates with them, rather than hitting a billion people with something that makes them all feel apathetic.

In a perfect world, it wouldn’t be the job of your marketing department to choose this target audience anyway, it would happen while developing the product and branding it. Creating a bottled water that appeals to a certain demographic is better than a bottled water that’s supposed to appeal to everybody, and then has marketing targeted at a certain group.

A product or service can die quickly if there is no target demographic even as the product is being thought up. The more thought that is put into your product at the early stages, the better.

This is why it is essential for you to use social media’s plethora of tools to hone in on your ideal customer.

At The Go! Agency, our team of marketers are working hard to ensure our message reaches the right people! All this is so our clients gain optimal online visibility!

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Change Is Good: Why You Need To Tweak Target Audiences On Facebook

By Christopher Tompkins

26Feb

Advertising, Facebook, Social Media

Picture this — you own a bakery in Raleigh, NC. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue, once you log into your Business Manager, you see a plethora of options ranging from target demographics to specific zip codes to much, much more.

How do you know you are targeting the right people? For some, this leads to a mistake that can waste an entire advertising budget. If you’ve chosen wrongly, your advertisements may be reaching the people that would never bother to enter your bakery and become a loyal customer.

When is it time to consider a change in advertising audience? Here are three scenarios we have seen occur from time to time:

– You received a large number of engagements and conversions with your advertising at first, but showed a significant decrease in the next batch.

– Customers are complaining they are seeing your ads too much.

– You’re getting inquiries for areas your business does not serve.

All of these have happened to real businesses thanks to poor advertising targeting. Unfortunately, you can’t get those hundreds or even thousands of dollars back just because you chose to target the wrong audience members. However, you can move forward and adjust your scope.

Do yourself a favor and step away from your business for a moment and look at your customer base with fresh eyes. You may be interacting with these people on a weekly or even daily basis, but you might not have really looked at who they are. Don’t forget, these are real people with real wants, needs, and lives.

Your goal is to boil down your ideal customer by looking at the categories your customers fit into.

You should ask yourself the following questions:

– What age range does my brand appeal to? Does your business cater to a younger demographic? Or perhaps an older group of people? Maybe you sell products aimed at children, but you should really be marketing to their parents. Or maybe you manage a senior living community, whose audience is not the potential residents, but rather their families, who are in the 35-55 age range.

– What location does my ideal customer live in? Are you trying to appeal to someone in a specific city, like you would if you ran a bakery in Raleigh? Or do you need to compile a list of zip codes to tackle a whole region, like say the Philadelphia / New Jersey region. Regardless, location is an important factor. You may need to adjust your settings so that you don’t over-saturate your market as well, which would actually do damage to your brand.

– What is the income of your ideal customer? We once had a client that owned a luxury home renovation business. They would do amazing work on homes that were worth at least $650K+. Yet before they came to us, they tried to advertise on their own and failed to specify income. Needless to say, they had a lot of calls, but they were dead leads as none of the people that received the ad could afford their services. We were able to narrow their reach and bring them real results.

These are just a few reasons why you need to make sure your social media advertising is on-point. You need to be sure those that see your ads would actually utilize your business.

Here at The Go! Agency, we fine tune our advertising strategy on a daily basis to ensure our clients hit their target!

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3 Obsolete Practices All Social Media Marketers Need To Stop

By Christopher Tompkins

21Feb

Social Media

It’s 2018– let’s market like it. Social media marketing has been around for quite a few years now and as we’ve mentioned in previous posts, there are always new strategies that should be incorporated. On the other hand, there are also tactics that should be erased and left in the archives.

You should always make sure your brand is competitive and staying in-tune with the times. As a result, certain antiquated strategies may age your strategy.

Here are three techniques we recommend you should stop using and what we would recommend to do instead:

1. #Overload. For some time, many marketers felt the more hashtags the better. #As #a #result, #some #posts #looked #like #this. While you should ALWAYS use hashtags, you don’t want to clutter your content. Obviously, you don’t want to do that. No only does it saturate your content, but it annoys your readers. Additionally, it misses the point of hashtags, which is to incorporate searchable and vital keywords. You should chose 2-3 for Facebook, Twitter, and LinkedIn and 7-10 for Instagram.

2. Is that a blog or a novel? Let’s face it — people’s attention spans are not getting any longer. With that in mind, you should make your blogs shorter. Some marketers see blogs as an excuse to share extremely long articles. Even though these pieces may prove to be helpful, you’re likely to exhaust your reader and instead of getting a take away out of the blog, they’ll be annoyed. If you have a very long piece of writing you’re excited to send out, we recommend breaking it up into a series of blogs. That way you can share your thoughts without cutting down the copy. You will also engage your customers by promising the next installment in your series.

3. Making a tweet a party. Are you mentioning another social media user? Tag them! Are you mentioning them and the magazine they were just referenced in? Tag the magazine too! But after that, you should probably stop. Unfortunately, some people didn’t get the “three’s company” memo and waste their space with a ton of tagging. Not only will this annoy the people you’ve tagged, but your content’s quality will suffer greatly. We have seen this happen a lot when someone who is overly eager to get followers will tag everyone that had followed them recently. The result is a list of 10-15 tags per tweet, and with the new 280 character limit, it could be worse. If you feel inclined to engage with every person who follows you– an act we would not recommend– a simple private message is sufficient.

When social media first started, it was a bit like the Wild Wild West. There may have been rules, but not many followed them. As a result, you saw content like above. Make 2018 your year for professional content, writing that follows the rules of the web. Trust us, your customer engagement will come back to life if you avoid the above ideas.

At The Go! Agency, we are constantly restructuring our strategy to stay modern and in touch with the most effective marketing methods of today. We would love to work with you and give your brand a competitive edge.

Click here to learn how we can help: http://ow.ly/Qw4w30iqrhm

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Turn That Social Media Silence Into Chatter With These 4 Steps

By Dale Griffen

12Feb

Snapchat, Social Media

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build a strong customer base. What went wrong?

The truth is that social media marketing can do all that, but no one said it was easy. If you’re experiencing problems as you try to create a strong following on social media, you’re not alone. In fact, 55% of business owners that begin social media marketing campaigns as part of their New Year resolutions become disheartened by mid-February, sending out less and less content. Soon enough, these business owners find themselves with a dead Facebook page or Twitter account—and anxiety at the mere thought of logging back in to either.

But successful social media marketing takes persistence and flexibility. Instead of giving up on your dream of a vast and engaged online audience, you need to adapt your strategy.

At The Go! Agency, we often work with clients who come to us at a loss. Their social media pages just aren’t getting any attention. After reviewing their current strategy, we often find room for improvement—and more often than not, they have very common, fixable issues.

Here are a few techniques that may breathe new life into your social media marketing:

1. Focus on content, not promotions.

When it comes to social media marketing, there is a common misconception that every piece of content is supposed to generate leads. However, the right SMM approach will be much more subtle. The point of social media is to build customer-brand relationships. The best way to do that is to offer content they will actually want. So whether you want to create an information-packed blog or share how-to videos, creating and distributing content that your customers actually want to consume will do wonders for your engagement.

2. Study your performance.

If you experienced a significant slump in numbers, you can gain valuable information from your previous attempts. It might be time to head to your old data and try and decipher what worked before. Did engagement change when you deviated from a successful formula for content? If that’s the case, then you may have to go back and incorporate some older ideas. Did your formula remain the same, but your audience drift away? That probably means that you’ve saturated (and bored) your audience, so you’ll need to shake up your strategy. Change things up at the content and audience level. See what works, and go with it.

3. Spend money to make money.

Here’s the hard truth: you get what you pay for, every time. You should budget for social media advertising, whether it is on Facebook, Twitter, or Instagram. The good news is that you can quickly see the advertising’s impact on engagement. You may be tempted to go it alone and use “word of mouth” to spread your message organically, but you will soon see that promoted content has the potential to reach a vastly larger number of prospective customers.

4. Reassess Your Conversion Funnels.

Like any marketing professional, your ultimate goal will be getting those customers to complete transactions. But what would be the customer’s next logical step for such a wonderful thing to take place? Clicking a link, of course. But where are you sending your audience? To your home page, your blog, anywhere at all? You need to figure out where your desired traffic is going and what they’re doing when they get there. Install Facebook tracking onto your site to see if customers are moving onto the next level of engagement: liking, sharing, commenting, or focusing on your site. This will be a big help to see if the landing page (the page to which your links direct traffic) is giving you the results you want.

Social media is an amazing opportunity for brands to present themselves to a wide array of potential customers in an attractive light. However, sometimes you need a serious shake up to get results. That’s where a team like ours at The Go! Agency can help. Our team of marketers will help you every step of the way, no matter what. There’s no denying that social media marketing can be a roller coaster, but with the right team of professionals at your side, the ride isn’t quite so scary.

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The 7 Things Most Businesses Fail To Do On Social Media

By Christopher Tompkins

26Oct

Social Media

Does your business have a social media presence? Chances are, the answer is yes. (Although if the answer is no, we need to talk.) But the real question is, do you have a GOOD social media presence? Once again, you may think the answer is yes. However, most businesses out there have quite a lot of room for improvement.

Many times we are approached by business owners who hire us to specifically clean up messes that were created unknowingly. Many times social media is delegated to interns or entry-level employees when they should be given to a qualified person or agency to execute. Social media requires a professional touch. With that in mind, here are seven of the most common things businesses fail to do on social media.

1. Interact with customers. Social media is a new form of customer communication. But what happens when your business doesn’t, well, communicate? It looks horrible when comments, reviews, or even tagging goes unanswered. Although you may have missed those notifications, it just looks like you are ignoring your audience. Hey – if the huge big box brands can do it, so can you.

2. Incorporate imagery. There should never be a piece of copy on your social media platforms that isn’t accompanied by some form of imagery, whether it be a GIF, picture, video, or something in between. You need something that will entice your audience to stop and engage with your content. Visuals are engaging.

3. Pay for advertising. The biggest misconception about social media marketing? It’s free. Sure, it’s free to sign up, but if you don’t create a budget for some well-strategized advertising, you’re going to have an issue. On Facebook alone, without advertising odds are none of your social media updates will be seen.

4. Update ALL accounts. Okay, so you’ve been doing great keeping your Facebook updated. You’ve been posting on a daily basis and even remembered your pictures. What about your Twitter? It hasn’t been updated since July? That’s a problem. Make sure you update all your accounts, even if you focus more of your attention on just one. Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and Pinterest are yearning for your attention! Oh yea, and don’t forget about your blog.

5. Update information. Did your business recently change hours? Do you have a new website? Maybe you rebranded? Make sure your social media reflects the most updated version of your business. Nothing is more shameful than wondering why you are not getting any phone calls when your phone number is wrong on every social account. And yes, I see this all the time.

6. Add informative content. To be successful on social media and stay competitive, you need to make sure that you don’t just share promo after promo. It’s a sure fire way to lose followers. Instead, incorporate content that your followers want such as articles, pro tips, recipes, quotes, freebies and more.

7. Join the community. One of the biggest goals of businesses on social media is to be seen. However, your goal should really be to be seen as an industry influencer or thought leader. You do that by interacting with others in your field, talking about hot topics and much more. Cultivate a following and engage with them regularly. Pro tip: join the global conversation by joining LinkedIn groups and really hit the ground running.

It’s easy to see how having a qualified person handling your social media marketing is important. The truth is that social media needs a team of professionals to deliver quality, creative, and analytical results. It’s up to you to find a way to make it happen, just never be afraid to ask for help when you need it. Professional agencies can help you get started much faster and will help you get results, and training, that you need to stay competitive in your marketplace.

Why You Can’t Postpone Social Media Marketing Any Longer

By Dale Griffen

3Oct

Social Media

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way.

You should have spent your summer ramping up and strategizing for the upcoming busy season. If you spent a little too much time at the beach and failed to prepare, don’t panic. You still have just enough to get started.

You may be asking why is it so important to act now? Social media isn’t going anywhere, right? Here are just a few reasons why you can’t postpone social media marketing any longer.

Your budget depends on it.

For many companies, the end of the year means restructuring budgets. Did your marketing team spend less than originally projected? Those leftover funds may cost you that same amount in 2019’s budget, thereby losing out on your chance to make your mark online in the future. To put it simply, if you don’t use it, you may lose it. On the other hand, if you’re planning your 2019 budget – have you included a social media budget? Do you know what that figure should be?

You might be wondering what exactly there is to pay for when it comes to social media marketing. After all, signing up and creating a page is free. Well because of social media’s effectivity and potential to reach your ideal audience, over 50 million other companies are already using these sites for marketing purposes. As you could imagine, some of those may be your competitors. Paid advertising options exist so you can have an advantage. Rising above in the sea of other companies on Facebook, Twitter, and other sites is essential to the success of your social media.

Additionally, your marketing efforts won’t get you very far without exceptional content. You will need stunning visuals, compelling copy, innovative video, and much more. As you can imagine, there is a cost for making the kind of content that stops your readers in their tracks and gets them interested in your brand. Whether you are spending money on material or outsourcing to a team of pros, your content deserves attention.

It’s the most wonderful time of the year.

The research is in. People flock to social media from mid-October to the end of January more than any other time of the year. Whether they are hunting for the best Black Friday deals or sending out their holiday wishes to friends and family, they are using the same location – social media platforms. This is why it is paramount that your business has a presence on these sites and your content is tailored to the right audience. Social media marketing can help you stand in the spotlight during this special season no matter if your target audience is down the road or all across the globe.

Get exactly what you asked for.

Every company makes their money in different ways. For example, some depend on website clicks while others require customers to visit their physical location. This is one of the most significant reasons as to why social media marketing works. Your strategy should be customized to meet exactly what your company needs. This is particularly helpful when the holiday season hits and you have sales your customers need to know about, or you have a new e-commerce site that is ready for things like the Cyber Monday rush, but you need to raise awareness. It’s up to you to choose how social media works.

End 2018 strong and begin 2019 with a bang!

I have talked to many business owners who say that a majority of their returning customers found them during the holiday rush. It may be thanks to a Black Friday doorbuster, a Small Business Saturday sale (yes, that exists, and social media has made it huge!), or a gift from a loved one that brought their attention to the brand, a lot of customers choose new companies to stick with for the new year. This is why raising brand awareness and online visibility cannot be overlooked during these following months.

Are you ready?

Social media marketing will help legitimize your brand and get people talking about your business online. There’s never a better time for it than the busiest season. Everyone is buzzing about, make sure your company isn’t left in the stone age!

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?