It probably won’t surprise you to hear that not every business in existence has a marketing plan. But the question is: WHY NOT? The honest answer is the fact that many of us have an aversion to the word PLAN. It immediately scares and intimidates us. Also, who knows exactly what needs to go in […]
Read More6 Healthcare Social Media Mistakes….and How to Avoid Them
9Jan
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, it is still possible to make a few mistakes when executing your healthcare social media marketing campaigns. As an […]
Read MorePinterest 101: 10 Ways to Get Started (Part 2)
9Jan
Last week I shared the first 5 ways to effectively get jump-started in marketing your business on Pinterest. Now I want to share with you the second batch of 5 ways to make your Pinterest account pop. These 5 tips will help you overcome two of the most troublesome obstacles that new Pinterest users often […]
Read MorePinterest 101: The Top 10 Ways to Get Started (Part 1)
9Jan
If you are not familiar with Pinterest, let me give you a quick explanation. Pinterest is a cork board-style photo sharing website allowing members to create theme-based image collections which other members can view, share and comment on. If you think: “That doesn’t sound business related…”, read on! An easier way to understand what Pinterest […]
Read MoreWhy Bother With LinkedIn? Because Others in Your Industry Are!
7Jan
CC BY: Nan Palmero If you are on LinkedIn already, you may be familiar with the following information. But if you are still trying to figure out how LinkedIn is relevant to your company (or just want to know if your marketing is a little off the mark on LinkedIn)….read on. You may know that […]
Read MoreLinkedIn for Healthcare: 5 Must-Haves
6Jan
With everyone going on about the wonders of Facebook and Twitter, my poor friend LinkedIn sometimes gets left out in the cold. While not the most visible of the major social media sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation […]
Read MoreCan’t Catch Up? Maybe a Daily Marketing Schedule is in Order
2Jan
There is nothing worse than getting into the office and immediately feeling two days behind. Go on, admit it…you have felt like this more often than not. Is it because you are ineffective at your job? Nope. Is it because you have no time to get anything done? Nope. Is it because you don’t have […]
Read MoreAre You Tired of Trying to Figure Out What a Blog Tour Is? If So…You’ll Love This
1Jan
In the online marketing arena, my peers and I tend to get sucked into using lingo that can sometimes be a bit too “exclusive”. Much like other industries where the terminology can not only be off-putting, but can cut you right out of the conversation, the online community can be a bit tricky sometimes to […]
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