Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]
Read MoreIs Your Business Ready For Chatbots?
26Sep
Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]
Read MoreThe 5 Unspoken Rules Of Twitter
18Sep
Have you ever heard of netiquette? It’s a guideline on how to behave online. Because no mistakes go unnoticed on the internet, businesses need to pay close attention to what they send out.This is particularly the case for Twitter. Words fly fast on this social media platform, and once you press that “Tweet!” button, the […]
Read MoreIs Your Business Ready For These Social Media Updates?
14Sep
Social media marketing is all about a friendly back-and-forth conversation between brands and customers. Companies need to send out a healthy dose of content onto their platforms to achieve the friendly and potentially sales-boosting engagement we all hope for. While there is a ton of ideas out there, there are particular posts that are reserved […]
Read MoreEvergreen Content VS Dated Content: What’s The Big Difference?
3Sep
Did you know that Apple is going to reveal iPhone 7 soon? That may be news at the time of this article’s publication, but in maybe a month or just a few weeks, that sentence will have dated this whole article. In a year, we’ll be getting ready for iPhone 7S, or whatever version Apple […]
Read MoreEmojis – :) or :( ? What A Smile Says About Marketing
20Aug
A long time ago, someone very clever saw a colon and a parenthesis next to each other, turned their head, and saw a smiley face. That was the beginning of what we now call Emojis. Now, we see these little images on text messages, emails, and social media posts every day. They have fully integrated […]
Read MoreLoyal Customers: Your Social Media Secret Weapon
18Aug
Remember when the only marketing was word of mouth? Neither do we. But testimonials from those who utilize your products or services and trust your brand are one of the most powerful tools you can use. This is still true in the world of social media marketing! People trust their peers more than they do […]
Read More6 Ways Your Social Media Might Look Like Spam
17Aug
Let’s face it. Nobody is a fan of junk mail. It doesn’t get much love thanks to the nature of the message it sends and tends to wind up in a trash bin. The same applies to social media marketing. There is a TON of content on Facebook, Twitter, Instagram, and the other platforms, but […]
Read MoreLeave It To The Pros! The Benefits Of Outsourcing Social Media
16Aug
We’re at the last part of our series focused on preparing your 2017 budget for social media marketing. After going through a variety of subjects including advertising, analytics, reachability, and training for employees, you may find your head spinning a bit. That’s entirely understandable as social media marketing can be a complex subject. One last […]
Read More4 Elements Of Social Media That Need Your Attention
14Aug
When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]
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