Back in the day, social media was intended for teenagers and young adults to roam and cause ruckus. Mark Zuckerberg’s technological wonder, Facebook, was originally designed just for college students. In fact, in its early days you needed a “.edu” email address to sign up. However, things have begun to change– the grown-ups are now […]
Read MoreLocation, Location, Location! How Your Region Affects Your Social Media Experience
13Jun
Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot. Here […]
Read More4 Steps to Keep ALL Your Social Media Accounts Consistent
11Jun
To really make it in the social media universe, you need to establish yourself on the most popular platforms. Becoming a user of many accounts is a great idea, but easier said than done. To truly take care of social media, your business will need one of the following: – Facebook – Twitter – LinkedIn […]
Read MoreNetiquette and Niceties: How to Behave on the Internet
8Jun
Remember when your parents used to teach you how to act? There were all these rules about how to introduce yourself, how to eat at a table, how to act around your elders, the list went on and on. Well, the internet has its own etiquette (or netiquette, if you’re into corny puns) on how […]
Read MoreThe Domination of Social Media
6Jun
It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]
Read MoreHootsuite: Your Social Media Sidekick
31May
When you start getting more involved with social media, you’ll find that it’s a little bit like chess: easy to learn, hard to master. This is especially true when you manage multiple pages on multiple platforms. How can somebody keep up with it all? Introducing Hootsuite! Hootsuite is a great way to manage the social […]
Read MoreFree Bird: Twitter Changes the Rules
25May
Twitter allows many forms of communication and often times opens up a whole new world for its users. Many of us couldn’t go a day without expressing ourselves on the intuitive platform. However, it doesn’t allow you to write a long-winded novel of a post. For the most part, this is a great thing. Unless […]
Read MoreBudgeting for Social Media
24May
We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of a marketing budget should go towards social media prospects? For the casual social media user, cost is never usually an issue. However, businesses need to take cost into consideration, whether it pertains to social […]
Read MoreThe Year is Over, Now What? Your Social Media Strategy for 2016
8Nov
It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]
Read MoreThe Value of Ongoing Social Media Marketing Education
22Sep
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
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