Local community outreach is often overlooked as a marketing strategy, but in reality, it is a major part of whether a small business scales or fails.
This is because when you build a strong relationship with your local community, it unlocks new opportunities and gives you access to different types of promotions. Community organizations such as your local Rotary Club or Chamber of Commerce are great examples of how your brand can build a strong relationship while increasing promotion.
The connection between a small business and a local community is easy to understand, but how to achieve this may not be. So, here are a few tips on how to build a relationship with your local community:
As mentioned above, first on the list is joining a community organization. There are many organizations and business networks in a community that provide advocacy on behalf of local businesses. Small businesses are what make up a city or town and because of this, the community is more likely to advocate for your brand.
For example, connecting with local chambers of commerce can add a lot of value. Their goal is to provide businesses with networking opportunities through local events, directories, and programs. These types of organizations are a great way to meet potential business partners or clients.
Next, get friendly with your neighbors.
Start by introducing yourself to other local businesses in the area and ask if you can swap business cards with them. Many businesses will allow you to put your business cards on display at their register for shoppers to see to increase visibility.
Also, hang out at neighborhood events or host one yourself. The best way to get your name out there is by knowing the people you live next to and building a strong relationship with them.
Lastly, spruce up your local SEO.
Let’s say you meet someone at an event or in the neighborhood and they can’t remember the name you provided them, but they know the service. If your Google My Business is up to date and your website has strong SEO, they can search for your service and have your business pop up as an option.
This is also important for locals who are looking for a product or service you provide. More than likely, they are searching for the best-rated company out there, and if your community building is strong and your profiles show it, locals are more likely to choose you.
Community building doesn’t have to be hard. It can be a lot of fun once you start to participate in local events and networking groups. Think of it like hanging out with a group of friends. On top of that, it is crucial for any small business to thrive.
The first customers are always the ones closest to you.