2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]
Read MoreAre You Guilty Of These 8 Instagram Crimes?
28Dec
Instagram is one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique infrastructure and culture. There are certain […]
Read MoreUse Social Media To Project Your Work Culture
27Dec
Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]
Read MoreHow To Handle Online Marketing After The Holidays
26Dec
When the stockings, the tree, the ornaments, and garland goes down, the unwanted gifts are returned, and the eggnog is all but spent, your social media marketing strategy may seem like it has a big hole in it. After all, you’ve spent all this time focusing on Christmas and the holidays that there may not […]
Read MoreThe Social Media Marketing Night Before Christmas
24Dec
It was the night before Christmas and all through the web, not a Facebook was quiet, not a Twitter was dead. Okay, enough rhyming. But we do have a great Christmas-related marketing story to tell. Mal and Rich Caughlin run Haberdasher, a downtown shop that features trendy clothes and a healthy mix of novelty items. […]
Read More7 Traits That Make Social Media Marketing Campaigns Memorable
22Dec
Social media is fast-paced. That’s an absolute fact. Anyone who spent more than an hour away from Twitter and sees all the tweets they missed can attest to this. How can a marketer attempt to keep up? Despite the plethora of content that’s being uploaded every single minute, you have the potential to hit it […]
Read MoreLast Minute Holiday Ideas For Social Media Marketing
15Dec
Time is almost up. Santa has already planned out his course. Most gifts are wrapped. Many stores are already preparing for Valentine’s Day. While the holiday season is the prime time for marketers, it’s a very brief and time-centric period, so you need to act decisively and quickly. If you haven’t touched on the holiday […]
Read MoreTap Into Your Customer’s Mind Through Social Media
14Dec
What is a marketer’s job? To promote a business, right? No. Actually, it’s to be a mind reader. Every piece of data that we study, every update we publish, every advertisement we create, is all in an effort to create something that adheres to the customer’s mindset. This is why psychics would make such good […]
Read MoreThe Top 5 Daily Habits For Social Media Marketers
13Dec
A morning routine is something that we all enjoy and need. It seems like our bodies go into auto-pilot mode as we brush our teeth, wash our face and prepare for the day. Habit, routine, and structure make for a successful day. This is the same for social media marketing work. Yet things go a […]
Read More5 New Facebook Features You Need To Know
11Dec
Sure, Facebook is just a website, but because it reflects its 2 billion users, it’s also a living, breathing organism that evolves over time. Because of this, those who run the platform continuously update both their desktop and mobile versions. 1. Facebook Discover – Once again, the king of social media takes notes from the […]
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