At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]
Read More5 Things You Need to Know Before you Start Blogging
27Jun
A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before […]
Read MoreThe Domination of Social Media
6Jun
It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]
Read MoreMarketing Faux-Pas to Learn from
2Jun
There’s no doubt about it, we live in a society where one slip up can cost you an untold amount of money and a whole customer base. Even if an advertisement was never in any way meant to be offensive, an accidental negative message can crush a company’s image. Marketing can make or break you. […]
Read MoreThe Value of Ongoing Social Media Marketing Education
22Sep
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
Read MoreEmail Marketing 101: Think Before You Blast
23Aug
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing. Although […]
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