As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]
Read MoreHow To Write Successful Email Marketing
15Aug
Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]
Read MoreHow To Test Your Email Marketing Timings
11Jul
Think of any aspect of your email marketing, and I guarantee it can be tested to find a way that works best for your audience. However, most email marketers focus on only a few things. The main aims of most emails are first to get your subscribers to open the email, to then read the […]
Read MoreHow Much Email Marketing Is Too Much?
27Jun
Finding the right balance for your email marketing can hard. If you send too many emails to people on your email list, you come across as spammy and unprofessional. But if you barely send any emails, you can easily get forgotten about or buried beneath all the other emails in the world. So how many […]
Read MoreTop 5 Ways To Grow Your Email List
20Jun
Does your business have an email marketing campaign? If not, you are missing out on a unique opportunity to keep in contact with your customer base. But here’s the problem many companies have with email marketing – they don’t have any emails to send content! As you might imagine, this could easily throw a wrench […]
Read MoreWhy Your Online Marketing Needs To Adapt
7Mar
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MoreYour Small Business Needs Facebook Social Media Marketing
30Jan
If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a […]
Read MoreThe Top Tools To Automate Social Media Marketing
7Dec
Before you know about social media marketing automation, you may be wondering how do these companies have marketers employed seven days a week to post at all hours? After learning about automation, you may smile and wonder why you didn’t think of that in the first place. Many businesses use software tools, so their social […]
Read MoreIs Your Business A Social Media Snob?
4Dec
It’s no secret – social media marketing is about brand awareness and promotion. It is, after all, marketing. However, marketers may suffer from sticking to certain practices that cause their businesses to become overly promotional, sales-driven, and exclusive. There is such a thing as a social media snob, and it’s easy to spot these brands. […]
Read MoreHarness The Holidays On Social Media (And Not Just The Big Ones)
19Nov
Do you hear that? That’s the sound of the massive marketing machines revving their engines. The holiday season is about to go into full swing, and if you don’t have your marketing strategy in play by now, you better get a move on. But holiday engagement isn’t only exclusive to late November to the beginning […]
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