In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read MoreAt The Drawing Board: Creating A Saved Facebook Audience
2May
Choosing an objective for your Facebook Ads is easy as it will correspond to your overall goal. It shouldn’t take too long to decide on what type of ad you want to run. But before you even think about writing copy or creating media to go along with it, you must first think about who […]
Read MoreAt The Drawing Board: Learning About Facebook Ad Objectives
26Apr
In the last post in our At The Drawing Board series, I wrote about deciding on a marketing strategy. In this post, I’m going to talk about the first part of our strategy: Facebook Ads. We decided that Facebook Ads would be a good way to bring leads into our funnel and raise awareness of […]
Read MoreWhat Can $5 of Facebook Engagement Get You?
18Apr
One of the key lessons we took from our improv session a few weeks ago was that we should roll with other people’s ideas. We shouldn’t just tell them, “Good job.” We should join in. Add to their idea. Collaborate. The Battle of the Beards was one of those ideas: “Our Copywriter, Mike has a […]
Read MoreAt The Drawing Board: A New Facebook Ads Campaign
5Apr
Here at The Go! Agency, we’re experts in digital marketing. But the ironic thing is, we don’t do nearly enough marketing for ourselves. I know, shocker. We’ve got a good reputation with our clients, so new business arrives via word of mouth. Many people love us, so much that they want to share us with […]
Read MoreTop 5 Blogging Blunders To Avoid
29Mar
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
Read MoreAre You Making These 5 Twitter Mistakes?
22Mar
Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out! Twitter has the ability to send your business flying […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreThe Best Steps To Dynamite Email Marketing
8Mar
This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read More5 Effective Strategies For Facebook Target Marketing
22Feb
Are you trying to promote your business through Facebook advertising? Do you want to increase brand awareness on a local or global scale? Do you want a VERY specific group of people to see your ad? Maybe you want anyone and everyone to see you? It’s all possible, but you need a pro’s help. When […]
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