by Forbes Agency Council | Expert Panel The year 2020 was so unpredictable and full of surprises — the overwhelming majority of them unpleasant or downright terrible — that people didn’t know what to expect next. To keep up to date with the latest developments, people have taken to their social media feeds to do […]
Read MoreFacebook is Changing…Are You? How to Keep ahead of Constant Social Media Shake-Ups
9Feb
Because it’s a day that ends in “y”, one of our social media institutions has decided to make sweeping changes. This time, it’s Facebook who’s changing up the way digital marketers use its platform. Now: don’t be alarmed, a lot of these changes are positive and will make running your company’s page a little easier. […]
Read MoreWhose Campaign Is It Anyway? How To Get Your Clients To Do What’s Best For Them
8Feb
At some point, it will likely happen with every client. Either because they passionately believe in something or have chosen to exert control, at least once in every campaign you may have to talk your client out of making changes that could derail the success of their campaign. When a client is adamant about a […]
Read More12 Ways To Get Freelancers Aligned With A Company’s Business Goals
4Feb
by Forbes Agency Council | Expert Panel Employees usually go through an orientation that informs them of the company’s goals, how they can help achieve them and why. However, the gig economy is seeing many full-time employees being replaced by freelancers. These newcomers usually don’t have the same view of the business as full-time employees. […]
Read More10 Essential Facts Agencies Should Consider Before Choosing A Niche
2Feb
by Forbes Agency Council | Expert Panel There’s no question about it: capitalizing on a specific niche can be highly lucrative. Although, while specializing does open new avenues for earning and the potential to interact with different companies, it also has the side effect of limiting a company’s scope and potentially alienating existing clientele. Before […]
Read MoreTelling Stories: Tips for Using Social Media’s Story Features
2Feb
One thing is true for every social media platform: they will evolve. And as a digital marketer, one of your essential duties is to evolve along with them and find out how you can tailor your message to be as effective as possible. The latest evolution? Stories. Instagram started the stories phenomenon which Facebook, Twitter, […]
Read More12 Unique Ways To Engage Target Audiences With Video
29Jan
by Forbes Agency Council | Expert Panel By now, most companies have realized how powerful video can be in promoting a brand or product. It can draw in audiences and convey a brand’s message better than written text or print graphics. While professional production value goes a long way toward making a video popular (and […]
Read More15 Top Marketing Trends To Keep An Eye On In 2021
27Jan
by Forbes Agency Council | Expert Panel How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, more complex methods, such as automation and the state […]
Read MoreHow Your Brand Could Benefit from Story-Driven Marketing
26Jan
Imagine this: you’re on a blind date. The person finally shows up and they’re attractive, but the first thing they say is “Hi. I make a decent living and am in good health. We should date.” You probably wouldn’t be looking forward to the next hour and a half, would you? And if they continued […]
Read MoreMarketing Budget Surplus? 15 Smart Ways For Agencies To Use It
22Jan
by Forbes Agency Council | Expert Panel Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Going over this budget, especially unexpectedly, can strain your processes and resources. On the other hand, finding you have a surplus in the marketing budget offers greater opportunity and flexibility moving forward. If […]
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