by Forbes Agency Council | Expert Panel
Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Going over this budget, especially unexpectedly, can strain your processes and resources. On the other hand, finding you have a surplus in the marketing budget offers greater opportunity and flexibility moving forward.
If your agency has extra funds to spare in its marketing budget, you’ll want to use that money wisely. To help, members of Forbes Agency Council shared 15 smart ways to invest your surplus marketing budget to generate maximum returns.
This article originally appeared on Forbes.com, on January 22, 2021. Read the rest of the article here.