by Forbes Agency Council | Expert Panel
By now, most companies have realized how powerful video can be in promoting a brand or product. It can draw in audiences and convey a brand’s message better than written text or print graphics.
While professional production value goes a long way toward making a video popular (and possibly viral) on social media, incorporating highly original content could be even more important. Doing the same thing that everyone else is doing with video won’t garner attention for your brand.