As Reddit is rapidly expanding its base (and including more functions that are marketing and advertiser-friendly) our hipper, more internet savvy clients are going to start looking into it. And if our clients are looking into it, that means we should have looked into it three months ago and prepared an upsell. Reddit is unique […]
Read More11 Social Media Retargeting Mistakes For Marketers To Avoid
14Jun
by Forbes Agency Council | Expert Panel Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited […]
Read More12 Innovative Ways To Target Generation-Z On Snapchat
11Jun
by Forbes Agency Council | Expert Panel Snapchat is not dead, especially among 18- to 29-year-olds, which is why marketers shouldn’t ignore advertising on this social network. With Snapchat, they can go beyond simply promoting a product and truly connect with members of Generation-Z on their home turf. To engage with this demographic, marketers will […]
Read More14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
9Jun
by Forbes Agency Council | Expert Panel Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to find creative ways to capture […]
Read MoreCan Piggyback Marketing Make Your Money? Maybe, But Is It Worth It?
8Jun
Twitter has never been exactly the golden goose of marketing potential that agency owners had hoped for. Despite a loyal fellowship of users, branded content rarely sees hits there the way that it does on sites like Instagram. Even brand tweets have the potential to go viral but said tweets are typically unrelated to the […]
Read More11 Impactful Pieces Of Career Advice For Agency Pros
4Jun
by Forbes Agency Council | Expert Panel From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals. Sometimes, though, one stellar piece of wisdom they received rang especially true, helping to shape the trajectory of their career. Whether you’re seeking insights on how to succeed in […]
Read MoreHow To Find And Keep Top Sales Talent: 15 Tips For Agency Owners
1Jun
by Forbes Agency Council | Expert Panel Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. Of course, it can be a real challenge to […]
Read MorePost-Purchase Emails: The Art of the Second Sale
1Jun
Congratulations—your client’s website has made its first sale. But, they’ll probably want to make another one pretty soon. How can you help them with that? It all comes down to a little customer TLC. The post purchase email sequence nurtures customers after their first purchase, guiding them gently to the next one. And it only […]
Read MoreThe New Normal: Four Things To Consider Before Taking Your Team Back To The Office
28May
After a long year filled with adjustments made by employers and their staff, the working world is ready to consider whether it’s time to call our teams back to the office. But even as the pandemic is slowly getting under control, things aren’t going to reset back to the way they were. To thrive, businesses […]
Read MoreIs Your Team Ready to Get Back to Work?
25May
Things may never return to the way they were before the pandemic, but we are getting back to relatively normal, and I know many of my fellow marketing professionals who’ve been working from home for the past year are debating whether or not it’s time to go back to the office. I sent my entire […]
Read More