Is Your Website Competitive? Here’s How to Find Out!

16Feb

If you have an online marketing strategy for your business, it pretty much goes without saying that you have a website showcasing your brand online. You may think it is visually stunning and hits the nail right on the head. Or maybe you think: who cares, its only a website, I do all of my business face-to-face.

Depending on your business your website has various levels of importance as well as various different responsibilities. If you sell products for example, you need to be easily able to showcase them for instant sale. If you sell services you need to be able to explain them simply and easily while giving examples.

But one thing that your website needs to be is competitive. I always ask our new clients to name who THEY believe to be their direct competition. Some times the list supplied could be considered more aspirational, but most of the time it is right on the money. Either way, a great way to see if your website is competitively placed in the mix with your competition, you should do a Website Competitive Analysis.

How does this work?

First what I want you to do is to come up with 5 DIRECT competitors of your company. If you are struggling, try to find a direct competitor in another territory. Ideally though you want DIRECT competition. Find their websites and create a new document with the list of the websites and companies numbered from 1-5.

Next, open each of the websites in a different tab in your internet browser of choice. Now take a thorough look at each of the sites and notice some of these crucial features of branding, content, and connectivity:

Branding: Take a look at the colors being used, the logos, the images, the page layout. What elements are they getting right that could be useful on your site, and which ones do you feel that you should avoid.

Content: Do you immediately understand what they do simply by reading the homepage? Is the content contained in the pages straightforward or hard to understand? Are they using any graphic design elements to present the material in a more interesting way? What ideas does this give you? Are all 5 of your competitors using a blog to promote their content?

Connectivity: Does the website have visible social media links anywhere? Try the links…do they work? What does their social media profiles look like? Any notes that you can take here to improve your own social media presence?

Now take all of these factors and add these points to consider the top 5 factors that cause prospects to leave your website due to lack of credibility:

1. No contact information or phone number
2. Lack of message (they can’t tell what you do)
3. Site that looks homemade
4. Too many stock photographs
5. Text is too small

After you think about all of this information, take a look at your website. Based on what you have just learned in this audit – what improvements can you make? What is now a glaring omission from your site?

Once you do a thorough audit of your website based on your competitive analysis findings, you need to come up with a plan of action to implement the changes. Chances are that you probably are not a website designer and will need to outsource the work. If this is the case, don’t be surprised when you find the cost for a new website is not $450 and is more in the range of $1750 and up. Remember that this is the most important element of your online marketing strategy, so this is a place where investments should be made. By cutting corners you may end up with something that is not true to your brand and create the look of an untrustworthy company.

Either way, there is no time to waste in doing a website audit. If you know there are issues with your website now, I urge you to make the changes sooner rather than later. You may not know how many customers are not choosing your company because of what your website portrays.

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Using Facebook Groups to Get Your Message to the Masses

By Christopher Tompkins

13Feb

Facebook, Social Media, Uncategorized

Many LinkedIn networking professionals understand the benefit and power of using LinkedIn Groups to market their business. It is one of those features that enables you to reach thousands of people in a very targeted way.

But what if I told you that Facebook had a similar feature?

Facebook has a (much less robust) version of groups that helps you target a niche group with your message. On Facebook there are countless amounts of these groups with more members than you would realize….with many of the groups in question being centered around business topics and professional niche networking.

To get started, let’s talk a bit more about the types of groups and which ones you may be interested in joining. Here are the main three categories that I suggest:

1. Location Based: If you search for your target location on Facebook and then sort for Groups – you will find all of the groups that are in your area and/or the groups that have your area in their name.

2. Networking Based: There are many groups that are based around networking with other members and other groups that are even referral based. These are great and can be location or subject based.

3. Topic Based: What is your company’s niche? Search for the words that best represent your niche and you will find a plethora groups to jump right into. For example if you are a pediatric nursing company, there would be many groups for not only pediatric medicine but also for children’s health and wellness. Play around with your targeted keywords and look at what you will find.

There are many other types of groups, but I think that these three are probably the key ones that you would be interested in diving into first. Once you put your request to join in, the moderator will either let you in or not – based on their own personal opinion. When you are admitted to the group, first read the rules for posting and interacting with members. Some welcome promotional posts, some do not, and others require it! So make sure that you are going to follow the group rules…or risk of getting the boot!

Then see what the group is posting and discussing and join in. Create content and post it that would interest the group and engage with the discussions as they gain momentum. Also, if there are group members that you want to reach out to, you can view their profile and send them a message about connecting or just send a request with a message. This is a more personal way of building your network – just be careful not to spam: either by your adding friends or too many self promotional posts.

Now get out there and enjoy! Want to have more control? Start your own group – it is very simple and only take a few minutes.

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How to Setup Your Free Call-to-Action Button on Facebook

By Christopher Tompkins

3Feb

Facebook, Social Media, Uncategorized

Facebook. The ever-changing social landscape.

With the competitive social media marketplace, Facebook knows that it needs to constantly evolve in order to give businesses who are using their service for marketing purposes more bang for their buck.

Many business have been trying Facebook Advertising, but the returns have not been exactly what they had in mind. Let’s just say Facebook Advertising is no Google AdWords when it comes to ROI.

A better way of marketing your business on Facebook is to ensure that you have made your Page as engaging as possible and keep up on the changes and enhancements that they introduce along the way.

One of the latest additions is the Call to Action Button. This makes it easy for people who visit your Page to take a specific action on your website or app. Choose between buttons to encourage people to shop, book appointments, play games and more.

The process is fairly simple for installing yours, so let me take you through it quickly:

Log into your Facebook account, and then locate your Facebook Page.

When you are on your page, look at the bottom right hand corner of your Facebook Cover Image. There you will see a button that says “Create Call-to-Action”.
Click this button and you will be taken to the “Create a Call-to-Action Button” Page. On the right hand side of this page you will see a few items to fill in.
First, you want to choose your button. So click the drop down menu under “Choose a Button” and decide which you would like to use. Currently your choices are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.
After you make your button choice you want to set the destination. For websites you want to add the link in the “Website” field. If you have a mobile website, add it in the mobile website field. Then click Next.
Now you want to choose a destination for people using IOS. Choose where you want them to go from the drop down menu. Then click next.
Next you have to choose a destination for people using an Android device. Choose where you want them to go fro the drop down menu and click next.

Click Save and you are done!

Now you will be directed back to your home page and you will see your Call-to-Action Button in the lower right hand side of your Cover Image. If you look to the right hand column of your page under the This Week heading, you will see CTA Clicks. This is a new metric that will automatically count the number of clicks that your Call-to-Action will receive each week.

So as you can see it is fairly simple. Just remember that your Call-to-Action is not written in stone. You are able to edit it at any time, so don’t forget to modify it to fit your marketing strategy!

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17 Irritating Social Media Mistakes You Are Making

By Christopher Tompkins

20Nov

Social Media, Uncategorized

As an online marketer, I am in the business of finding and rectifying mistakes in order to create success for my clients. I think at the heart of every marketer out there is a love of finding and solving problems, turning situations around, and turning lemons into lemonade.

Over the years I have seen some of the most irritating mistakes made by some of the largest brands time and time again. New brands coming to social media make many mistakes as well.

So…what are they?

Here is my list of the 17 most irritating social media mistakes that you might be making, and why you need to fix them!

Your Profile Picture is pixelated. Would you ever use a blurry or pixelated picture on your business card, brochure, website, or billboard? Then don’t do it on social media please.
Your Cover Image is pixelated. See point number 1.
No Descriptions. Don’t leave sections of your social media profiles blank. How are people going to find you? Onsite SEO anyone?
Last Update in 2013. If your last social media update that you posted was over a year ago…maybe you should either post something or take down your profile.
Your Facebook Page name is not your company name. It needs to be.
No links to your website anywhere in your profile. This legitimizes you and helps your target audience find you. Add it.
You want customers in your store, but you provide no address. Add your address!
#Hashtaghashtag. Don’t over hashtag. It is annoying and doesn’t help you.
Spelling and grammar errors in your posts. To err is human, to consistently err is irritating and unprofessional.
Pictures posting sideways. Preview everything before you post to make sure they post correctly!
No comments to your comments! If a member of your audience takes the time to write you a note or comment on a post – reciprocate with at least an acknowledgement.
Posting dead links. Make sure that all of your links are working before posting…or wait until everyone else tells you publicly that they are dead.
100% self promotional posts. It is hard to be social when all you talk about is how great you are.
Always posting 140 characters on Twitter. Use less characters so people can share your information more easily. 120 is a good idea.
Using old logos, company names, imagery. This goes without saying.
Using out of date information. Again, this goes without saying.
Not tracking success. How successful is your social media campaign? Why don’t you know?

Are you making these mistakes? If you are, every SINGLE one of them is easily rectified. With a little time and focus you can create the perfect social media campaign that creates success for your company!

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What Does an Editorial Calendar Mean for Your Social Media?

By Christopher Tompkins

18Nov

Facebook, LinkedIn, Marketing, Social Media, Uncategorized

I am a huge supporter of taking the time to create a plan when you have business goals that you want to achieve. Plans save time and money in the long run, simple as that. And this holds true for your social media marketing efforts as well!

Two great examples are diets and road trips. In each scenario, you want to get from A to B. We all know that having a written plan (or map) is crucial in finding your way effectively, and efficiently; whether with diet and exercise, or on the highway – a plan keeps you from getting lost along the way. Consider your social media marketing plan that written map to success.

A crucial aspect of a successful social media marketing strategy is strong valuable content. I’m sure you have read all about the importance of good content before, so I am not going to go on and on about it here. The short story on good content is….you need it to be successful on social media.

Good content takes time to complete, so it is handy to have shortcuts to help you organize your plan in advance so that you are not spending hours on end trying to keep up with writing and posting your content on a consistent basis.

My secret weapon for you? An editorial calendar.

While you may think these are just for journalists, they come in handy for organizing the business content that you want to share in the social media world. This will help you identify the messages that you want to share and pinpoint the most effective times to share them.

What you will need is a calendar (online or printed) and an hour or two to organize your thoughts. First I suggest that you make a list of all of the information that you would like to share during the month (events, announcements, email blasts, etc). Then I would suggest that you choose a goal for your month. Whether it be more email signups, leads, in-store visits, or whatever your own personal business goal would be.

Then, think about how you would drive those results and what type of content makes sense. Presto! You just found out what your theme of the month will be. So if you are choosing newsletter signups, you need to weave the theme of your newsletter through your posts during the month.

Also, you should know how many posts you want to do per week. I would always suggest a minimum of 7-14 per week. Which would mean 28-56 per month.

Do you have an email blast that goes out on Tuesdays? Make sure to mark that on your calendar to share a link to your email blast every week on a Tuesday. Want to run a contest to promote your newsletter signups? Promote it three times per week and mark on your calendar when you want to do this.

Then continue to add items to your calendar and before you know it – it should be nearly full! By creating an editorial calendar you will enable yourself to consistently brand yourself across online and offline as well as come up with quality content that engages your audience. Now get to it!

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4 Visual Elements You Forgot to Add to Your LinkedIn Profile

By Christopher Tompkins

6Nov

LinkedIn, Social Media, Uncategorized

I was recently holding a training class at our office and while I was going through the process of explaining how to setup your LinkedIn profile for networking success, there was a key aspect which surprised the class: that you can add files, links and videos to your profile!

As these business owners were surprised by this, I thought it would be useful to share this little trick which will help you enhance your profile to make it much more engaging to your target audience.

While logged into your LinkedIn account, go to your profile page and click the “Edit” button. You will see a square with an arrow near the top right corner of both the Summary and Experience sections. When you click this icon you will see that you have the opportunity to “add a link” or “upload a file”. By adding a link, you are linking to information available online. It will provide a preview and you can edit the description. If you click “upload a file” you choose the file that you want to upload from your computer and edit the title and description.

So, just choose what you like, click save, and the information appears on your profile. You can grab and drag these blocks to be arranged however you want, so it is very easy for you to edit the look and feel of your profile.

So very easy to do….but what content are we talking about here?

Social media is most effective when visuals are used. So when you are looking for what to add to your LinkedIn profile, this is the perfect place to start.

Video. The most powerful when done correctly, your videos are prime opportunities to show your skill and gain credibility. Choose videos that you have posted online (on your website, YouTube or other site) and copy and paste the link to your video. This can be a commercial, review, media appearance, or even some raw footage of “behind the scenes” at your company. All of these are great opportunities to bring your brand to life on your profile.

Images. When it comes to adding images, make sure that the images aren’t “stock images”. Look at what visual items you have at your disposal. Your brochure. Your one-sheet sales promotion, coupons, proposals, testimonial sheets, or even advertisements. By posting these on your profile in the right spots you will be able to leverage the power of these visuals to tell more of your company’s story as well as elevate your credibility in the LinkedIn climate, as well as your niche.

Documents. Do you require potential clients or current clients to fill out any forms? Add them to your LinkedIn profile and share the link with them to download. This will send more traffic to your LinkedIn profile as well as have these people learn more about you than they knew before. By doing this, you at times can convert a warm lead into a hot sale.

Presentation. Have you painstakingly created a compelling presentation, either by video or Power Point? Share it on your profile! There is no better way to show off your deck than to add it to your already exciting profile. The best way to do this is to share a link to where it is located so that the viewer can easily click and view it. Don’t have one? Create one for just the purpose of showcasing your brand on LinkedIn. It is as easy as creating a professional looking Power Point.

These four visual points are my top suggestions when it comes to adding some intrigue to your profile. One point to remember is to post the items in the right spots on your profile. You can add them to your Summary and then to your professional Experience. As everyone has a different way of presenting themselves on LinkedIn, ensure that your choice of visuals coincide with your messaging flawlessly.

Otherwise you will come off as inauthentic…which is not good. Adding strong visuals to your LinkedIn profile will enable you to take your visibility and credibility to the next level.

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Long-Form Posts on LinkedIn: The Secret to Building Visibility and Credibility

By Christopher Tompkins

4Nov

LinkedIn, Social Media, Uncategorized

LinkedIn has long been one of my preferred social media networks due to the fact that if if you are interested in targeting professionals in your preferred market, it truly is second to none.

If you are new to LinkedIn, you will quickly find that the more you dig into the site, opportunities will present themselves which will allow you to engage other professionals that are interested in learning more about your topic. These opportunities can drive lifelong relationships, referrals and sales.

There are many ways to showcase your credentials and knowledge on LinkedIn. It goes without saying, that the first step is to create an engaging profile and company page. You can also join groups. You can also write updates.

Now you can do one better.

Long-Form Posts.

LinkedIn launched these with the view to help its users showcase their knowledge in a whole new way. Now when you publish a Long-Form Post your original content will be showcased in a few different ways:

*It is immediately shared with all of your followers

*It is immediately shared with all of your connections

*It is searchable both on and off LinkedIn

*It gives someone outside your network the opportunity to follow or connect with you

*It becomes part of your professional profile, with its own section.

Not too shabby, right?

So how can you start using this today? Find suitable posts from your content arsenal.

If you have a blog or regularly write articles that you share across the web, this is perfect content fodder for the LinkedIn Long-Form Post. Remember, the term is long-form, so we are not talking 200-300 words. Go long!

Now that you have your content, here’s the step by step (and simple) process of publishing your first Long-Form post:

Log into your LinkedIn account.
On your “Home Screen” you will see your picture with a white box next to it with the words “Share an update…” in it. If you look to the right side of this box, you will see a small pencil icon. When you cursor over it, the words “Share an Update” appear. Click this.
A new screen will open which looks similar to a Word document. Here is where you can cut and paste your existing content or get to writing something fresh. You have all of the basic formatting options here as well as the opportunity to add pictures, hyperlinks, and embed media.
After you have added your title, completed your content, and formatted your post – it is time to post! I suggest clicking the “Preview” button to see how your Long-Form Post will look to other LinkedIn members. Once you are happy with what you see, simply click publish…and you are done! By the click of that button, everyone that is connected with you will receive a notification that you have just published a new post.

While this is a fairly simple process to reach so many, make sure that your message is worth everyone’s attention. Crafting a useful note which is packed with value for the members of your target market is an absolute must! My top tip here is to always think about what your target audience is interested in while coming up with anything that you post online. If your goal is to engage future referral sources or clients, provide information that they would enjoy.

LinkedIn Long-Form Posts are just another way that LinkedIn is helping you share your expertise while increasing your visibility on the site. Definitely worth a look!

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Are You Using Keywords in Your Content Marketing?

By Dale Griffen

24Oct

Social Media, Uncategorized

Whether you know it or not, you most likely create ‘content’, and engage in ‘content marketing’ every day. With online channels that include websites, sales pages, blogs, articles, social media channels, mobile apps, newsletters, and email – the use of content and content marketing is unavoidable in the sales and marketing world. If you’ve ever posted anything on Facebook, LinkedIn, or Twitter (or composed an email for that matter) you’ve created content. The question is, was it good content?

First, what exactly is ‘content’? Very simply, it’s information that is valuable and relevant to the reader. ‘Content marketing’ is the act of getting that information to the right people on a consistent basis – with the goal of inspiring them to take action. Remember, the key to content is: valuable information, with the most common uses being on social media and blog posts.

Consistently publishing updated content on these sites, with the best wording to get your message across, is crucial to getting more traffic from social media sites and search engines, while creating a power of influence over your visitors. It will also help make YOU the person (or business) that people think of when they need the type of services your offer AND help get you found in online searches for your type of business.

The first thing everyone reading this should do, whether you have a blog or social media channels or not, is to create a list of keywords and keyword phrases that define your business. Why? These are the cornerstones of your marketing plan. They should be the words and phrases you use on sales calls, your printed material, and on your website and social media to create continuity with your overall strategy. What are they exactly?

Your keywords and keyword phrases are literally the words and phrases that your potential client might type into a search engine to find you and/or your business, or in other words – the features you provide that make you valuable and unique. It’s important that you use these in everything you do, online and offline, so that you are known for that particular set of ‘terms’. If your business deals with “elders” or “seniors”, or “assisted living facility florida” or “senior memory development 33770”, these would make your list of keywords and keyword phrases. The longer your list and the more unique, the better.

By consistently utilizing these keywords and phrases in your social media and blog posts, you will in time become more findable in online searches by potential customers, peers, other respected members of your audience.

In addition to the written word, things that can be considered good content are photos and images, quotes, infographics, videos, and testimonials to name a few. However, be sure to pepper these with descriptions and comments that include your keywords and phrases for an extra punch.

Stuck for ideas to create original valuable information for your audience? Try some of these:

*Google Alerts: Enter your keywords and Google will trawl through all of the new results on a daily basis and email you with the results. These are great ways to come up with topics that are not only topical, but also hot off the press.

*Your Staff: Ask the people within your organization. They may have ideas that you haven’t thought of!

*Competitive Analysis: Look at what your competition is writing about and see how successful it is. Then write some original blogs and articles with those topics in mind.

*Social Media: Do a social media search for your topic and see what comes up. I suggest using Twitter and LinkedIn for this as they tend to give you the most relevant results. See what people are talking about, see what they are asking about. Find some hot topics and create a blog or two around them.

One great tip is to keep a page on your computer desktop just for jotting down ideas. If you see something interesting, cut and paste the link so that you can go back and expound on it later. Be creative, explore what makes your business unique, and share it with the world! Using some of these tips will help you to create content that is effective, well received, and will

THE GOLDEN CONTENT RULE: MAKE SURE THAT YOUR CONTENT IS ENGAGING, ENTERTAINING, EDUCATIONAL AND FOCUSED ON YOUR TARGET MARKET AT ALL TIMES!

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LinkedIn Results: What Your Home Health Agency or Assisted Living Facility Can Expect!

By Christopher Tompkins

22Apr

Healthcare Marketing, LinkedIn, Uncategorized

If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company on LinkedIn. This vibrant and highly active professional social networking hub can offer so many positive outcomes to your business that sometimes it can be surprising.

When it comes to home health agencies and assisted living facilities, LinkedIn is one of the tools that is not always the first choice when you turn to online promotion. Many individuals in these industries believe that by simply creating a sparse LinkedIn Professional Profile, they are checking off “LinkedIn Marketing” from their to-do list.

This couldn’t be farther from the truth.

There are many activities that make up a vibrant and successful LinkedIn marketing strategy which home health and assisted living facilities are missing. But why?

It truly does come down to lack of resources: especially time. Of course time is always at a premium, and LinkedIn is one of the longer games when it comes to building visibility and credibility. Also, the time that you need to spend on the site on a consistent basis can be daunting to an overworked marketing manager. Speaking of lack of resources, this can also relate to the lack of knowledge that a home health agency or assisted living facility has of how LinkedIn works. Who has extra time to learn an entirely new marketing tool?

Whether you don’t have the time or still need to pick up the skills, here is why you need to listen up when it comes to the power of LinkedIn marketing for your home health or assisted living company. Below are some of the results that you can expect from a LinkedIn marketing campaign:

Visibility: you will gain visibility to members of your target market by joining groups where you could have hundreds of thousands of eyeballs to your every move.
Credibility: your activity and marketing strategy will build your credibility and position you as an expert/leader in your field.
Website Traffic: you can build valuable traffic from LinkedIn to your website, blog or landing pages.
Referrals: you can connect and network with referral sources in real time to enhance the reach of your business.
Connect with the Elusive: having trouble connecting with leads via email – try LinkedIn and see how your rate of response changes.
Event and Service Promotion: promote your events and/or services to the masses as often as you please (including email blasts).
Public Relations Opportunities: the more consistent your activity is, the more you will asked to post guest blogs, speak at conferences and have media appointments.
Testimonials: you can solicit and collect useful testimonials that you can then use in your marketing collateral.
Branding: you can brand your company fully via LinkedIn Company Pages and showcase your services through Showcase Pages.
Hiring: looking to expand your staff or need to replace a member of staff? LinkedIn will help you reach some of the most savvy prospects in your area.

And this is just scratching the surface. All of the above results are within your grasp as long as you have a cohesive and strategic social media marketing campaign by your side. This is something that my team at The Go! Agency specializes in, and we have years of experience executing these campaigns for members of the healthcare industry – and in particular home health and assisted living.

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Are You Ready for a New Twitter Profile? Ready or Not, Here it Comes!

By Christopher Tompkins

16Apr

Social Media, Twitter, Uncategorized

Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience. Facebook has rolled out some important changes to Pages, LinkedIn has rolled out Showcase Pages and now Twitter is rolling out an entirely new Twitter Profile layout.

For those of you who have been avoiding Twitter, this just might be a the perfect time for you to get started. Why? This new design is the most straight-forward of all of the previous incarnations and will help you get started quickly with great new features.

Just so you know, this change is going to be rolled out first for the web version of Twitter, which is what we will focus on in this article (not the mobile version).

Now here are the top 6 new features and changes to your Twitter Profile you need to be aware of:

1. New Header Image. In order to bring your Twitter account to life, Twitter has now introduced a massive new image-driven layout to show its dedication to the visual. These layouts will be slowly rolling out to all Twitter users, and those who create a new account can receive one right now. For best results the image should be 1500 x 500 pixels. Make sure that this image is cohesive with your brand and other social media images. My top tip is to choose some of the branding from your online point of sale (website) and recreate it here. Using online photo/image editors you can do this yourself, but of course a graphic designer can be an absolute asset.

2. Larger Profile Pic. Now you will be able to showcase your brand logo with a larger more vibrant image on your Twitter profile. The new size for the Profile Pic is 400 x 400 pixels.

3. Profile Layout Change. You will now notice that there is a 3 column view where on the left hand side all of your most important information is instantly visible. Your name, bio, location and website will be prominently featured on the left hand side (much like the recent changes that Facebook made to their Pages). Also in the left column you will find all of your photos and videos. Another upgrade is that underneath the new header image are tabs (which will also be used on Facebook Pages) that break down your profile into the following choices: Tweets, Photos/Videos, Following, Followers, Favorites, More (which include lists). This design has streamlined all of the noise on Twitter so that navigation and engagement can be more straightforward.

4. Pinning Tweets. Much like Facebook, you will be able to “Pin” Tweets to the top of your Twitter feed so when people visit your profile they will be met with what you deem to be the most important information for them to engage with first. This is a great self promotional tool to get your message across to the masses.

5. Larger Popular Tweets. If one of your tweets is getting a lot of attention, it will appear bold and larger than your others so that it pops out in your feed. This is a great tool to track successful tweets and monitor them, as well as showcasing your most popular content to your target audience.

6. Filter Tweets. This is a great new tool that will help visitors to your Twitter profile filter your tweets based on their own personal criteria. So for example if someone comes to your profile and filters your tweets using “promotion”, only your tweets with the word “promotion” will show up. This is a great way for people to engage with the content they want and for you to search for information that your business may need (ie: competitive analysis).

I’m sure that this is just the tip of the iceberg when it comes to the changes that Twitter is going to be making – but I like the direction that they are moving in. There has even been talk of removing hashtags (#s) and @ replies in order to make the platform more intuitive!

If you are having problems making sense of Twitter and not sure how to get the traction that your brand deserves on Twitter, let us know.

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