If you can believe it, it’s time for the 2016 Olympics! Yesterday, the opening ceremonies commenced, and the whole world watched with their flag of choice waving in their hands. These flags were also waving on Twitter thanks to a new development the social media giant implemented especially for the games.
You can see the update for yourself. Go on Twitter and enter #USA. An American flag emoji will pop up! Twitter has also created emojis for other elements of the Olympics. Ranging from #Archery to #Gold, these little illustrations will be sure to grab attention to your business profiles quickly.
On Facebook, we will see new bright and flashy updates throughout the games and Google is sure to impress us with unique Doodles. The Olympics’ influence goes beyond emojis and doodles, however, it comes with both opportunities and hurdles.
First of all, the internet is going to be as busy as the Rio streets talking about their favorite athletes, their country’s standing, and maybe a controversy or two. The Olympics are going to be trending for a while. What does this mean for your business?
As always, it is important to stay relevant and knowledgeable about what’s happening in the world. Depending on your industry, it may be a challenge to incorporate #Olympics or other festive messages, but it is possible with enough brainstorming.
Be sure to keep a positive voice. There will be plenty of people putting down athletes, administration, and whole countries out there. Your job is to use the best parts of these games and somehow craft them into a way to spread your brand. You can have “Olympic-themed” photos, contests, sales, and more. Finally, be patriotic! This is one of the times people tend to back their country and show pride. Make sure you promote your country’s colors on all your accounts.
Since cyberspace is going to be crowded, be sure to have your message as sharp and impactful as possible. The Olympics can muster up just as much engagement as the Holiday season if executed correctly. You need to use this opportunity to your advantage, and you can truly win gold for your business.
How do you plan on incorporate the Olympics into your marketing? Comment below!