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Tag : facebook marketing campaigns

How Social Media Can Rock Your Company’s Events

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20Jul

Who says social media is confined to the digital world? While we do not have a physical leather-bound book called Facebook, or tiny blue birds sending out messages out to our favorite people, the digital world often visits reality through several avenues.

One of the biggest ways businesses can use social media is to cover a live event. We see this during big unveilings like Apple’s press releases. Soon enough, we will see the social media platforms exploding when iPhone 7 is announced. However, it doesn’t have to be as monumental as Apple’s releases. It can simply be a get-together or your team attending a local charity event. Here are the best ways to cover an event through your social media channels.

  1. Live Video- With the advent of Facebook Live, Periscope, and Snapchat, people all around the world can attend your event with just the tap of a button. By providing a live broadcast of your event, customers from all over will be able to join in the fun, or could benefit from the knowledge your event is providing.
  2. Tweeting- Twitter is perfect for live events. Reporters use Twitter to unveil news stories as they happen, minute by minute. It offers an alternative method of covering live events as opposed to live video, since you can read the tweets at your own pace.
  3. Checking In- Facebook’s popular feature that allows people to check into a location is great to advertise your event. Be sure to remind all attendees to check in on their individual Facebook accounts so the word can spread quickly.
  4. Event Pages- You can also use Facebook and Google+ as a way to invite your friends, family, and colleagues to your event. They can let you know if they plan on attending and, through notifications, will be reminded that a fun time is on the horizon.
  5. Ongoing Promotion- A post saying what a good time you had will be a great closer to the event. Posting pictures, tagging your fellow attendees, and an invitation to the next event are all great ways to keep people invested, even months after the actual event.

As you can see, social media is made to promote your real life party, meeting, or conference. It seems that the internet and the “brick and mortar” world aren’t so separate after all!

How do you use social media to promote your event? Comment below!

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Facebook Tagging: A Quick Way to Double Your Exposure

4May

Of all of the topics that I speak and write about, Facebook is the one I am  asked the most about.  As its popularity continues to thrive (aside from reports to the contrary) and grows and evolves, to many marketers it continues to grow more mysterious by the day.

I’m always asked what my top tip is for Facebook, but it is always hard to just choose one.  As there are so many facets to a Facebook marketing strategy, I’d like to give you one that really does give you the most play for your money and time.

Tagging.

Facebook tagging has been around for awhile now and you have probably seen it in action on your personal profile on Facebook.  Tagging is when someone writes or replies to an update and mentions someone in the update.  For example, say you wrote an update and got four comments.  In one of the comments you see your name in blue in the response.  When you see this – it is a tag.  The tagging in updates is a more advanced version of tagging someone in a photo (which I’m sure we have all done or tried at some point).

In order to tag a company or person, you must first be connected to them or LIKE their page.  Then you simply type the @ symbol and begin to write their name.  This will generate a drop down list of companies/people to choose from.  Don’t see what you are looking for?  Type more or less of the name you are searching for.  When you find it, click on the name and it will then be added to your post.

So…what does this do for me?

The answer: a lot.

If you are trying to get your business in front of influential referral sources, potential customers or persuasive partners, write an update, mention them in the update and tag them.  Even share one of their most recent updates that your audience would be interested in, tag them and then thank them for sharing the wonderful information.

Going to their office or event?  Tag them in real time while you are there or after you leave saying how great it was to meet them or what you thought of the event.   See a potential customer do something wonderful in the media?  Congratulate them with tagging.

Tagging will enable you not only to to get in front of the company or person you are tagging, but also in front of their entire audience as well.  So for example if you only have 150 likes on your page, tagging a person with 150,000 likes could multiply the exposure of your post by 1,000.

To get comfortable with tagging, I always suggest trying it out on your personal account with friends first before doing it for your business.  Once you get the hang of it, try it to in your Facebook Page marketing strategy with some current clients or potential clients.

Use tagging when relevant and make sure that the update is well-written.  Over tagging can be spammy and can also turn off your current Facebook connections.  Monitor the success against your other non-tagged updates to see what works and what doesn’t.

This will be just the tip of the iceberg as Facebook continually evolves, so it is good practice to become familiar with this immediately – while gaining more exposure to your updates than you have before!

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Facebook Branding: What You Need to Know to Get Started

3May

When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind.  Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine.

So why is it when you throw Facebook into the mix does branding continuity begin to suffer?

Let’s think about your marketing materials: your website, your brochures, your business card, your promotional sheets, your landing pages.  When you were formulating your messages and branding, I’m sure that you took into consideration how it would flow through every aspect of your marketing.  You want your logo to be consistent, your brand colors to be consistent, your message consistent, your contact information consistent.

And why did you do this?  So that when you begin marketing your brand, it is easily recognizable, has impact, has credibility and easily conveys the message of your business.

The hard fact is that if your business has a Facebook Page – this is now officially another part of your marketing collateral.  Which in turn means that it is another branding opportunity and one that you need to make sure that you can brand effectively.

How do you do this?

First, don’t over-complicate the task.  Here is the simple way of auditing your Facebook presence for branding.

Open your website in one window and in a separate window, open your Facebook Page. Now look at the two: notice what is different in terms of the branding, imagery and message.

In particular, look at the following (as these are the main areas where I see many companies miss the mark):

  • Cover image:  Do you have one?  Does it have the same branding message, imagery, colors, etc as your website?
  • Logo:  Is your logo pixellated?  Is it the same logo design as seen on your website?  Is it too small to be read or too large to be fully seen?
  • About Page:  Does it have the following sections filled in: about, mission, company overview, general information and your contact info (including website)?

When dealing with your visual brand on Facebook, the above three items are what visitors to your page will see FIRST.  So if any of them is not consistent with your overall brand, visitors may feel confused or think that you are not looking at the official page for the company….and more.

Take a minute and audit your Facebook Page against your website and overall branding.  Make sure that your visual and written message is consistent.  This will create another fully functional branding hub for you to pour content into.

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