How many times have you gone to a company’s website and found it either so overwhelming or limited and hard to navigate that you just…left. For years, having a website has been thought of as obligatory, something needed but not a primary source of sales or customer interaction. But as business, and the world in […]
Read MoreHow Can Marketers Use Clubhouse?
27Apr
New social media platforms are a dime a dozen, and rarely does one break the mold and ascend to join the likes of Twitter, Instagram, or TikTok. But, as marketers, it is our duty to look at every emerging platform as an opportunity to reach an audience; to look at them as more than just […]
Read MoreOnline Marketing: Social Media AND Websites Working Together
19Jan
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
Read More5 Ways Companies Are Using Live Video Right Now
12Jan
Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]
Read More7 Essential Social Media Marketing Life Savers
4Jan
HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]
Read MoreIs Your Business Using FUN Social Media Marketing Content?
2Jan
Yes, it’s true – you can have fun at work. For social media marketers, it’s one of the core elements of our efforts. Not that we play board games and go bowling in the middle of the day, but the concept of fun, positivity, and inspiration need to be incorporated into content. It’s all about […]
Read More5 Mistakes Business Are Making on Instagram Stories And Snapchat
31Dec
When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative […]
Read More5 Social Media Marketing Situations To Avoid In 2017
29Dec
2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]
Read MoreAre You Guilty Of These 8 Instagram Crimes?
28Dec
Instagram is one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique infrastructure and culture. There are certain […]
Read MoreUse Social Media To Project Your Work Culture
27Dec
Wouldn’t it be nice if your business could take a selfie? Well, it can through your employees. Emphasizing your company’s unique and vibrant office culture through social media is a great way to humanize your business. It appeals to the very core of social media, which is person-to-person communication. Social media marketing is quite a […]
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