Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot. Here […]
Read More5 Reasons Analytics Can Help Your Social Media Marketing
12Jun
As innovative and revolutionary social media is, it is still marketing and as such, it needs to be analyzed. There are many tools out there that can deliver you the data you need. Whether it is Hootsuite, Onlypult, or the internet insights many platforms offer, doing your research will really benefit your social media attempts. […]
Read More4 Steps to Keep ALL Your Social Media Accounts Consistent
11Jun
To really make it in the social media universe, you need to establish yourself on the most popular platforms. Becoming a user of many accounts is a great idea, but easier said than done. To truly take care of social media, your business will need one of the following: – Facebook – Twitter – LinkedIn […]
Read MoreThe Power of “Local”
9Jun
Sure, social media is about connecting to people far and wide, and you can spread your word to the other side of the planet with the right tools. However, for some businesses, your success is right in your backyard! No, we’re not talking about those squirrels running around in your garden bed, but rather your […]
Read MoreNetiquette and Niceties: How to Behave on the Internet
8Jun
Remember when your parents used to teach you how to act? There were all these rules about how to introduce yourself, how to eat at a table, how to act around your elders, the list went on and on. Well, the internet has its own etiquette (or netiquette, if you’re into corny puns) on how […]
Read MorePutting “Live” Back into Conversations
8Jun
In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while […]
Read More3 Easy Ways to Stay with the Times
7Jun
There’s a good reason journalists have flocked to social media, it’s always current. For its success, it has to be always updated and fresh. The same applies for its users. With things so connected now, news gets older quickly. What’s happening today will be old news by tomorrow because people have access to things as […]
Read MoreThe Domination of Social Media
6Jun
It seems that we have an interesting relationship with social media. Sure, we get our news, connections, entertainment, and business advertisements through these intuitive websites, but in the same breath we’ll complain how our lives are being dominated by technology. Maybe people are addicted to these websites and the screens we view them on. Yet […]
Read MoreNew Tools of Trade
5Jun
Okay, so say you’ve finally decided to sign up for social media and you have some fresh accounts. For starters, you’ll most likely have a Facebook page, Twitter account, and maybe a LinkedIn account. You might start the first few weeks strong, one to two posts a day, sending out really engaging content to the […]
Read MoreMarketing Faux-Pas to Learn from
2Jun
There’s no doubt about it, we live in a society where one slip up can cost you an untold amount of money and a whole customer base. Even if an advertisement was never in any way meant to be offensive, an accidental negative message can crush a company’s image. Marketing can make or break you. […]
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