Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]
Read More5 Ways YouTube Can Boost Your Social Media Marketing
9Nov
2017 showed a significant spike in video usage for social media marketing. It’s no surprise as Facebook, Twitter, Instagram and other platforms have made it easier than ever to make engaging videos and share them to a massive audience. However, the platform that made internet videos a way of life still stands strong as a […]
Read More7 Essential Social Media Marketing Life Savers
4Jan
HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]
Read MoreThe Top Tools To Automate Social Media Marketing
7Dec
Before you know about social media marketing automation, you may be wondering how do these companies have marketers employed seven days a week to post at all hours? After learning about automation, you may smile and wonder why you didn’t think of that in the first place. Many businesses use software tools, so their social […]
Read MoreThe 5 Social Media Marketing Pros You Need
23Nov
To get the job done, your business is going to need a social media marketing team of experts. Just like in those heist movies, each member of your team will play a certain role, each one equally as vital as the others. Facebook, Twitter, Instagram and other platforms need special planning and a certain set […]
Read MoreThe 5 Mantras Of A Social Media Marketer
21Nov
Every social media marketer can agree on a few things. For one thing, there’s nothing like going on Facebook bright and early and seeing a 5-star review. Or, it’s always a great thing to go onto Twitter to see yesterday’s tweet got a ton of retweets. Sure, some of us may disagree on some issues […]
Read MoreHarness The Holidays On Social Media (And Not Just The Big Ones)
19Nov
Do you hear that? That’s the sound of the massive marketing machines revving their engines. The holiday season is about to go into full swing, and if you don’t have your marketing strategy in play by now, you better get a move on. But holiday engagement isn’t only exclusive to late November to the beginning […]
Read More6 Ways To Gather Feedback From Your Social Media Fans
6Nov
“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze. 1. Polls. There’s no easier […]
Read MoreWhat Marketers Can Learn From Vine’s Failure
5Nov
In 2013, an odd little app named Vine popped up on the App Store. A few months later, it was bought by social media giant Twitter. That’s when Vine started to explode. Users were able to share 6 second long videos to their friends, and soon it became a medium of its own. Now in […]
Read MoreWhy Social Media Marketing’s Adaptability Makes It Last
19Oct
Every now and again someone will say “social media is a fad” and we have to smile. Sure, the statement is understandable, albeit unfounded. Yes, there is a certain sense of “fad” like quality to the internet as a whole because it hasn’t been around as long as the newspaper. But social media marketing has […]
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