Twitter has never been exactly the golden goose of marketing potential that agency owners had hoped for. Despite a loyal fellowship of users, branded content rarely sees hits there the way that it does on sites like Instagram. Even brand tweets have the potential to go viral but said tweets are typically unrelated to the […]
Read More5 Engagement Tips For Small Businesses
2May
Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
Read More5 Big Brand Marketing Strategies That Broke the Internet
23Apr
Social media itself is an innovative and cutting-edge approach to customer service. With Facebook, Twitter, Instagram, and the other amazing social media platforms, you can build relationships and connect with customers like never before. But if you add an expert team behind your strategy, it’s a business owner’s dream. The best part? You will be […]
Read More4 Steps To Improve Twitter Customer Communication
18Apr
We all know about Twitter by now. Public figures and celebrities are always using this amazing platform to sound out messages, for better or for worse, to the masses. But millions of brands are using Twitter to reach out to their customers through social media marketing. The best way to do this? Offer innovative customer […]
Read More6 Social Media Trends That Are Already Dominating 2018
19Feb
When clients come to us with failing social media marketing campaigns, we try to look at the nuts and bolts of their strategy and content. Sometimes, the answer is obvious. Other times, it takes some serious analysis. Yet one of the most common issues we see when business owners try to manage their own social […]
Read More5 Ways Twitter’s Character Count Upgrade Is Great For Marketers
14Nov
Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read MoreSocial Media Metrics You Should Be Tracking Right Now
26Jun
Last week, I spoke about social media metrics and why they matter. This week, I want to give a rundown of the most important social media metrics to track and what they can tell you. When you take into account all of the social media platforms available, along with advertising platforms and then statistics from […]
Read More7 Rules For Writing Eye-Catching Tweets
20Jun
Writing a tweet is a lot like writing a headline. You have to consider every letter, space, syllable, and of course, the audience’s reaction. A tweet is a powerful tool that could make your brand stand above the Twitterverse, or make it sink into the depths. It’s up to you to make a tweet compelling. […]
Read MoreHow Can I Keep My Branding Consistent On Social Media?
7Jun
Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read More5 Simple Steps For Attracting A Crowd On Twitter
11Apr
Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter. But what about your company? Are you reaching new customers through Twitter? […]
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