It may not be a surprise to anyone that the world is getting faster. Too bad we still only have 24 hours to complete everything. Social media is no exception to this acceleration as we see articles drop down to the bottom of news feeds faster than a falling brick. If you want to […]
Read More4 Approaches To Educate Your Social Media Audience
28Jul
A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]
Read MoreThe Best Ways to Lockdown Your Customer Base
14Jul
It’s a question that every business owner must ask: Who are my customers? If your answer is “whoever has money”, you are fooling yourself. Every single product or service has an intended audience, even if those who sell it do not want to believe it. As you begin to step into the social media world, […]
Read MoreSpotlighting Your Employees On Social Media
13Jul
Are you proud of your employees? Prove it on social media! A subtle promotional content curation idea we have found that works is spotlighting your employees. This puts your whole company in a good light by showing your followers and fans that you care about your teammates. We have seen several businesses both big and […]
Read MoreLearn Snapchat In A Snap!
11Jul
Okay, Snapchat, you have our attention. The app-exclusive social media platform is beginning to hold its own amongst the social media giants, especially for Millennials and younger users. With video’s rise in popularity, it was to be expected. Its interface isn’t exactly where it should be, but with each new update we are seeing improvements. […]
Read More5 Ways to be an Insta-Pro on Instagram
10Jul
In 2010, one of today’s most popular social media platforms, Instagram, debuted and in no time, it began to catch speed. Now, in 2016, there are over 400 million users. That’s an insane amount of users! While it doesn’t compete with its parent company, Facebook’s 1.6 billion users, the powerful picture-centric platform is becoming a […]
Read MoreHow to Run Circles Around Social Media Algorithms
9Jul
Social media marketers need to be as adaptive as chameleons in today’s cyber landscape. Our favorite websites throw us curve balls by constantly changing their algorithms and layouts. As such, we need to continuously tweak our strategies. Yet how can you compete with the inner-workings of a huge website such as Facebook, Instagram, or Twitter? […]
Read MoreSocial Media: The Front Lines Of Customer Communication
5Jul
Customers are the lifeforce of a business. For multiple reasons, a business simply cannot thrive without a substantial customer base. Social media marketing isn’t any different. Without followers, a business is just talking to itself. Our customers are the reason we have the marketing industry in the first place, and we take that concept a […]
Read MoreHashtag Your Holiday! Why The Calendar Is Your Social Media Friend
4Jul
Happy Fourth of July! As Americans celebrate their Independence Day, fireworks will set off, hot dogs will be grilled, and beer will be slurped all throughout the fifty states. Meanwhile, our fun moments will be documented online via social media. These are the kind of days social media was made for! We will see tweets […]
Read MoreWhat Your Social Media Marketing Doesn’t Have (But Really NEEDS!)
2Jul
At this time, millions of businesses are on social media. Yet this doesn’t mean they are all successful. Perhaps, they have created accounts out of sheer obligation to a boss, or it was a one-shot attempt to stay trendy. As social media gurus, we see these kinds of accounts often. “Bare bone accounts” do the […]
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