How is it possible that Sony, a major corporation in the tech world, and Yolo’s, an up and coming restaurant in Nashville, can benefit from the same marketing tools? How is it that such drastically different companies utilize the same platforms and programs in very different ways? It’s simple – they are going after different […]
Read MoreWhat Are Facebook Canvas Ads?
14Jun
Like most things on Facebook, Canvas ads seem to have appeared out of nowhere. A few weeks ago they suddenly popped up as an option to use when creating an ad, but what exactly are Canvas ads? The short answer is that they are full-screen, mobile-only websites you can send users to from your Facebook […]
Read MoreHow Can I Keep My Branding Consistent On Social Media?
7Jun
Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read MoreCreating a Facebook Live Stream With OBS
6Jun
Last week, I showed how to create overlays for your Facebook Live streams by creating transparent images in graphics software, then adding them to your video via Open Broadcaster Software (OBS) – free live streaming software. This week, I’m going to show how to stream live to Facebook via OBS. So those cool overlays you’ve made […]
Read MoreAre You Concerned About Social Media?
6Jun
Does your business and social media marketing seem like a mismatch? Do you feel like it’s too large or too small? Maybe you just don’t understand the ins and outs of this new way of reaching out. Well, don’t worry. You aren’t alone! I recently had the pleasure of speaking with Ed Kendrick, who is […]
Read MoreDoes Marketing Your Business Make You A Sell-Out?
31May
A few days ago, I met with an old friend who had recently started up his own business. He was looking for some advice. His company was doing well. He had a popular niche product and a list of customers waiting to buy it. But he wanted to take things to the next level. Soon […]
Read MoreHow Can Your Brand Raise Awareness On Instagram?
31May
How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness. The […]
Read MoreTaking Your Facebook Live To The Next Level
24May
If you’ve been watching our Facebook Lives this past couple of weeks (if not, check out our latest episode), you may have noticed a few changes. We’ve been slowly switching up the hardware we use to make our videos, along with using some additional software, to improve the quality of the finished product. The best […]
Read MoreThe Perfect Photo For Social Media
17May
In case you’ve been living under a rock, you’ll know by now that every social media platform is in love with images. On some sites like Instagram, that’s all there is to see. So taking the perfect photo is important. Facebook and Twitter are pushing images because they see them as more engaging for users […]
Read MoreShould We Use A Marketing Agency Or Do It Ourselves?
17May
One of the questions which we often find clients have been asking themselves is whether they should hire an agency or just use their staff to do marketing. It’ll come as no surprise as to which side of the fence I sit on. But it might shock you to find out that I don’t think […]
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