Does your business and social media marketing seem like a mismatch? Do you feel like it’s too large or too small? Maybe you just don’t understand the ins and outs of this new way of reaching out. Well, don’t worry. You aren’t alone!
I recently had the pleasure of speaking with Ed Kendrick, who is the owner of Kendrick Home Services. His team specializes in home repair ranging from air conditioning, plumbing, electric, and heating. His team is known in his local area for their professional and quick service. Unfortunately, Kendrick Home Services’s online presence is a single landing page, with little more than a phone number and a few photos.
As you can imagine, that’s a problem.
Ed and I spoke about Kendrick Home Services joining the rest of the world on social media, and he had some reservations. In fact, he had tried to create a Facebook Business Page once for his company and well, it crashed and burned. So our conversation about social media marketing was focused on his concerns, which was as a marketer, was a new way to look at our work!
Here are some highlights of our conversation:
Ed: “I don’t want to reach out to the whole world, I just want to promote my business within our service area.”
Me: “No problem! With Facebook advertising, we’re able to target a very particular geographic location. We can cover your exact service area or even just a portion of it.”
Ed: “Last time I tried Facebook ads, I kept getting calls from people who couldn’t afford us. It was a waste of time.”
Me: “Did you know with Facebook ads you can reach out to a specific income base? That way you can reach the exact demographic you’re reaching for!”
Ed: “Besides coupons, I don’t know what else to put on social media.”
Me: “Social media users like entertainment as well as promos. Mix in interesting news articles relevant to your industry. In your case, you could add DIY home projects or money saving tips for homeowners. Our clients do particularly well when they share Pro Tips and even inspirational quotes!”
Ed: “Last time I was on Facebook, a disgruntled customer gave us a really bad rating. I didn’t know what to do.”
Me: “Bad ratings happen from time to time. It’s part of the genuine experience of social media. The best way to handle it is to approach the customer in a positive and professional manner and address the issue head-on. They will be glad you did. You can also encourage your happy customers to leave good reviews so there is plenty of positivity on your page.”
Ed: “I just don’t know if I have time for social media. Last time I ended up forgetting to post for weeks at a time.”
Me: “It’s true. Social media marketing, when done right, takes time. From analyzing data to creating original creative content, it’s a major facet of your marketing. Luckily, there are professionals out there that can help you every step of the way!”
Ed’s concerns were completely valid but after years of experience working in the social media marketing industry, we know what goes into a good social media marketing campaign. We’re now helping Ed out with a new social media venture, and with specific Facebook advertising, he’s experiencing a spike in calls and new customers.
Contact us today to get started on your new social media marketing journey!