Branding is such a major facet of marketing and brand recognition. It’s about keeping a consistent and recognizable identity and ensuring the customer that they are getting what they have come to expect from such a great company. So how can social media help with such an important endeavor? The following is five steps to […]
Read MoreDoes Marketing Your Business Make You A Sell-Out?
31May
A few days ago, I met with an old friend who had recently started up his own business. He was looking for some advice. His company was doing well. He had a popular niche product and a list of customers waiting to buy it. But he wanted to take things to the next level. Soon […]
Read MoreThe 5 Most Useful WordPress Plugins
24May
If your website uses WordPress as its CMS, it’s important to choose the right plugins. Plugins are pieces of software you can add to your website to add new features, both onto the website itself, but also to help you run the website in the background. The best plugins can have a drastic effect on […]
Read MoreShould We Use A Marketing Agency Or Do It Ourselves?
17May
One of the questions which we often find clients have been asking themselves is whether they should hire an agency or just use their staff to do marketing. It’ll come as no surprise as to which side of the fence I sit on. But it might shock you to find out that I don’t think […]
Read MoreAre You Making These 5 Twitter Mistakes?
22Mar
Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out! Twitter has the ability to send your business flying […]
Read MoreThe Top 3 Marketing Tips For Targeting Millennials
21Mar
The generation infamously known as the Millennials is the largest and most educated group in history. That being said, many marketers find themselves going back to the drawing board to cater to these folks. Many traditional forms of marketing just aren’t working for this audience. That’s where social media comes in. Millennials are quite varied […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreWhy Your Online Marketing Needs To Adapt
7Mar
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MoreThe First Rule of Social Media Marketing…
15Feb
Bad news for phone book advertisers and billboard makers – the internet has changed the way we do marketing. At the head of this revolution is social media marketing which has the ability to boost your brand’s online visibility exponentially. Yet like everything else in life, our industry has rules. What is the first rule […]
Read MoreHow Can Online Communities Help Your Brand?
5Feb
They say it takes a village to raise a baby, but what about a brand? After all, it takes a significant number of customers and a ton of marketing effort to make a brand successful. The good news is that there are plenty of online communities out there on a wide variety of platforms to […]
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