When companies create a budget, they want to make sure they are paying for the most efficient tools, products, and services available. Companies are gradually starting to realize that social media fits into these categories. Unfortunately, you can’t just buy a box labeled “Social Media Marketing” once a year and call it a day. There […]
Read MorePlanning Your 2017 Budget? Don’t Forget Social Media Advertising!
13Aug
2017. It seems so far away, doesn’t it? By the time the new year comes, the election will be behind us, the holidays will be over, and we’ll even have a new Star Wars film! It seems like a distant future. Yet in truth, it’s only a few short months away and businesses need to […]
Read MoreHow To Heat Up Your Hashtag Game
11Aug
One of the most important elements of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as handy tools. These little guys allow our posts to appear when someone searches for that hashtag. They’re basically the advanced version of a keyword. Simple, right? Hashtags are […]
Read MoreIs Facebook Adding Commercial Breaks To Your Videos?
9Aug
It looks like we are going full circle with advertisements. TV gave us ads mid-program and the internet provided uninterrupted entertainment. Now, however, Facebook is about to try a nostalgic business tactic by testing “mid-roll” ads on Facebook Live. The social media giant is trying to find a way to incorporate advertisements during live broadcasts […]
Read MoreGo For The Gold! How The Olympics Affect Your Social Media
6Aug
If you can believe it, it’s time for the 2016 Olympics! Yesterday, the opening ceremonies commenced, and the whole world watched with their flag of choice waving in their hands. These flags were also waving on Twitter thanks to a new development the social media giant implemented especially for the games. You can see the […]
Read MoreYes, Even YOU Need Social Media Marketing
4Aug
Have you ever said, “Yes, I know about social media, but it’s not really for my business.”? What about “We just don’t see the point in that stuff.”? We’ve heard it all before and guess what? Social media is for everyone. Professionals from a wide variety of industries are benefiting from using social media marketing […]
Read More4 Approaches To Educate Your Social Media Audience
28Jul
A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]
Read MoreYour Website: Your Social Media’s Biggest Fan
26Jul
Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]
Read MoreSpotlighting Your Employees On Social Media
13Jul
Are you proud of your employees? Prove it on social media! A subtle promotional content curation idea we have found that works is spotlighting your employees. This puts your whole company in a good light by showing your followers and fans that you care about your teammates. We have seen several businesses both big and […]
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