Twitter has continually been one of the most mysterious and misunderstood marketing channels for many businesses. The speed of the information, the suitable content to share, the millions of users, the terminology: what does it all mean? Although with that said, I’ve seen many companies drastically change their opinion of Twitter in recent years. They […]
Read MoreFacebook Tagging: A Quick Way to Double Your Exposure
4May
Of all of the topics that I speak and write about, Facebook is the one I am asked the most about. As its popularity continues to thrive (aside from reports to the contrary) and grows and evolves, to many marketers it continues to grow more mysterious by the day. I’m always asked what my top […]
Read MoreYour Social Media Real Estate: And Why Your Competition Wants It
3May
Over the years, we have had many potential clients come to us in a flurry of panic over what was being said about them and/or their company online. People were bashing their service, putting down their products, plagiarizing their content and even discrediting their CEO. All of these clients were anxious for a quick fix […]
Read MoreFacebook Branding: What You Need to Know to Get Started
3May
When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind. Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine. So why is it when you throw […]
Read MoreKeywords: The Forgotten Piece of the Content Marketing Puzzle
25Apr
If you are interested in marketing your business online, I’m sure that you have seen the surge in articles heralding the importance of generating original content in addition to having a solid content marketing strategy in place. Having consistently updated content published on your site is crucial to getting more traffic from social media sites […]
Read MoreSocial Media for Nonprofits: Raising Awareness vs Raising Money?
9Jan
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a passion, one question that I have been asked is how do nonprofits truly harness the […]
Read MoreSocial Media 101: Where Do I Start?
9Jan
As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to […]
Read More10 Items That Will Boost Your Marketing Plan
9Jan
It probably won’t surprise you to hear that not every business in existence has a marketing plan. But the question is: WHY NOT? The honest answer is the fact that many of us have an aversion to the word PLAN. It immediately scares and intimidates us. Also, who knows exactly what needs to go in […]
Read MorePinterest 101: 10 Ways to Get Started (Part 2)
9Jan
Last week I shared the first 5 ways to effectively get jump-started in marketing your business on Pinterest. Now I want to share with you the second batch of 5 ways to make your Pinterest account pop. These 5 tips will help you overcome two of the most troublesome obstacles that new Pinterest users often […]
Read MorePinterest 101: The Top 10 Ways to Get Started (Part 1)
9Jan
If you are not familiar with Pinterest, let me give you a quick explanation. Pinterest is a cork board-style photo sharing website allowing members to create theme-based image collections which other members can view, share and comment on. If you think: “That doesn’t sound business related…”, read on! An easier way to understand what Pinterest […]
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