If you own a small business, positioning yourself as the company expert is the easy choice, but in larger companies, the owner or CEO may not want to be the focus. In those cases, another member of staff with a solid online profile can act as the expert spokesperson for social media. For example, if […]
Read MoreWhy Are You Being Ignored Online? The Secret to Standing Out From the Pack
6Aug
Who do people listen to online and what influences them to act? It is those that they deem as experts or specialists in their own field. Simple as that. This can be daunting to a business if being humble is a cornerstone of its tone and voice, but you want to brand yourself as an […]
Read MoreSocial Media Zen: 3 Mantras to Get You On Your Way
27Jul
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]
Read MoreHave Writers Block? Here’s the Secret to Developing a Constant Supply of Content Ideas
21Jul
As someone who is passionate about marketing, I love nothing more than having a solid list of approved resources to use when marketing on social media. In this post, I want to share how to concoct your own comprehensive list of content resources that you can add to and edit organically. Businesses should have two […]
Read More5 Ways to Optimize Your Content on Facebook and Twitter
13Jul
Content and optimization have become two very important buzzwords in the online marketing community. If you are a company who is interested in reaching your target market online – you need to have compelling AND optimized content to do so. I’ve spoke about content and content optimization before. This is not something new. What’s new […]
Read MoreThe Definitive List: 30 Online Marketing Must-Haves
8Jul
I want to share with you my top 30 suggestions on how to effectively get started with your online and social media marketing. As no business is alike, my guess is that each and every one of us are at different levels of preparedness. With that in mind, I started with the most basic point; […]
Read MoreIncrease Social Media Engagement: 10 Ways to Optimize Your Social Media Content
22Jun
Attempting to master social media marketing can be both confusing and overwhelming at times. Keeping track of all of the latest changes and trends, while trying to implement all of the newest tips and tricks can be challenging for a busy company. When it comes to social media, the nucleus of all engagement is content. […]
Read MoreTag, You’re It! The Importance of Tagging in Social Media Engagement
16Jun
If you are executing social media marketing campaigns for your company, the odds are that you are encountering a foreign language. Not necessarily a foreign language in terms of continent, but in terms of social media lingo. Social media lingo is one of the biggest barriers to entry for many companies. Learning a whole new […]
Read MoreWhat the #Hashtag?! The Simple Explanation of What Hashtags Are and How They Are Used
8Jun
Anytime that I do a one-on-one consultation, group training class, or speech – there are a myriad of questions that I am generally asked: How can I generate leads on social media? I don’t have any time. How can I do social media? What’s the ROI of social media? Over the past year I have […]
Read MoreImproving Facebook Engagement: What You Need to Know About Native Scheduling
1Jun
As a busy executive myself, I am sure that you are pressed for time on a daily basis. Who isn’t? With all the questions, requests, appointments, and projects that you need to complete – I am surprised at times that we can keep it all together. So what is one thing we always look for? […]
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