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Tag : Twitter social media marketing

5 Ways Twitter’s Character Count Upgrade Is Great For Marketers

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14Nov

Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems like a small change for those who haven’t tried to cram an intricate thought into this microblogging format before, but for copywriters, this may be one of the best updates in history.

How can marketers benefit from this? Let us count the ways!

1. Let me finish my thought.

Let’s face it – sometimes 140 characters just wasn’t enough. You can now share a better-composed message with your Twitter follows, just like you can with Facebook, LinkedIn, and other platforms.

2. Improved visibility.

I wouldn’t recommend using these extra characters to flood your tweet with excess hashtags, but by carefully using this prime real estate for optimized copy, complete with trending and relevant keywords, more people can find your content.

3. A new flock.

One of the biggest cons of Twitter was the 140 character gap. However now that that is gone, experts predict a significant spike in Twitter users.

4. You can still be short and sweet.

Some people are a bit concerned that Twitter will be flooded with longwinded rants. First off, the 140 limit never stopped rants, it merely forced writers to break it up into chunks, turning news feeds into confusing landscapes of half-written stories. Now, these rants can be contained into one tweet. However, you may still want to keep it short and sweet, and you should go for it! In fact, if you publish a melody of tweet sizes, it will draw new readers since it changes pace and rhythm.

5. Advertising, ahoy!

For a long time, Facebook had the advantage of being the better advertiser simply due to space. Now with 280 characters, you can send out a powerful message and promote it through paid advertisements.

It’s easy to see why the 280 character limit is actually a very good thing. Marketers will now be able to comfortably tell their brand’s story without getting hung up on one or two characters over the limit. Get started tweeting today!

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How To Make Your Customers Social Media Stars

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27Sep

Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following tips:

1. Retweet and Quote tweeting. For big brands, they can be tagged thousands of times a day, especially after a really successful post. Every now and again find a tweet that you’re mentioned in (try to choose a positive one!) and retweet it.

2. Fan of the month. Some companies will have nominations for fans of the month and showcase particularly faithful fans on their social media profiles. Strictly speaking business, it’s awesome publicity.

3. Testimonials. We all know the power of testimonials. Good reviews are social media gold! Share a customer’s positive experience with the rest of your online followers.4. Replying. One of the first rules of social media is responding to messages. ALWAYS stick to this rule, even if it’s a short reply. Be sure to stick to this rule! Otherwise, your fans will feel ignored.

These methods make those chosen customers to feel special, but your whole social media audience will see you care!

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