How Creativity Can Boost A Social Media Marketing Strategy

11Oct

Content Creation, Pinterest, SEO, Social Media

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign twirlers, the social media city utilizes more effective tools such as optimized content, boosted posts, audience targeting, etc. However, similar to a marketing piece in New York or Los Angeles, your message may be lost in all the clutter and noise that surrounds it.

Do you want to get more attention? Of course you do!

Social media marketing has the ability to allow businesses of all shapes and sizes to harness the power of the internet to significantly raise brand recognition. Yet because so many people are using Facebook, Twitter, and the other platforms, it can be a challenge to truly strike it big with your audience. That’s why it is so essential to create unique content.

When we consult clients, one of the most common and significant problems I encounter is their inability to change. Thinking outside the box and generating innovative content is where the creative and analytical parts of your brain meet.

Here are a few suggestions that may help you create new, refreshing, and original posts:

1. Unique social experiences. It is social media after all. You want people to start talking! You can do this in the form of polls, quizzes, live video broadcasts, and many more innovative ways to invite your audience in to the conversation.

2. Add Video. Video works for multiple reasons. First of all, you are presenting the content in an enjoyable medium that consumers love. Secondly, most social media platforms give preference to video, especially on their mobile apps, which is where a majority of social media users go to. Finally, video allows for strategies that may prove to be undoable otherwise such as behind-the-scene tours, tutorials, and more.

3. Add new visuals with new colors. Sure, you want to stay consistent with your company’s branding, but the right graphic designer knows how to turn the pre-existing material into something new and exciting. Find a way to create new pictures, videos, live broadcasts, GIFs and more.

4. Incorporate podcasts and blogs. These two handy mediums can help you position yourself as a credible source of information in your industry through innovative forms of media. Blogging and podcasting are extremely popular methods that businesses share their story with an audience. The best part of all is that once you have the writing down for one, the other is essentially finished too.

The above four content ideas incorporate social, creative, and informational tools to allow your audience to get a new glimpse of your brand. This is the best part of social media – there are always new and exciting ways to engage your audience. Start creating today!

Creativity not your thing? No problem. At The Go! Agency, we have a team of creative copywriters, graphic designers, podcast editors, and many more professionals who are waiting to help you! Contact us today.

How To Start Your Social Media Copywriting Journey

By Christopher Tompkins

26Jul

Facebook, Marketing, Social Media

When you first set foot in the world of social media marketing, you have some “company soul searching” to do. You have to reassess what is important, which services you want to promote most prominently, and perhaps most important, what you want your customers to remember the most about you and your team. All of this is of course conveyed through the written word in all the fields that the social media platforms provide.

This is the time to start talking about yourself. Every company needs to make sure their social media profiles are optimized with the most relevant, updated, and essential information so a customer does not have to make an effort to find the information needed to interact with your brand and in the long run, make a transaction.

Fill In Every Field.

Creating a social media profile for your company from scratch will force you to go back to the drawing board for certain items such as “mission statement” and “company objective.” Other times, you will (and should) have all the information immediately available. It’s important to fill out every single field the platform offers. Some sites such as Instagram will require very little information to achieve a 100% optimized profile. Others such as Facebook will have request quite a bit of writing. Additionally, others may have certain functions hidden behind a paywall or only allow so many details before you have to upgrade to a premium account. Regardless of platform, be as thorough as possible.

But here is the good news – a lot of the heavy lifting may be already done for you through pre-existing marketing and general information you have created for your company for other purposes.

However, if you are writing from scratch, ask yourself what you would want to know about your company if you were stumbling across it as a customer for the first time. What is your team’s work ethic? What do you hope a customer can take away from their experience with your company? What products are your pride and joy? Consider these questions when trying to define your business and what makes you stand out.

Keep in Mind the Keywords!

In the world of social media marketing, we often talk about keywords when referring to content. Yet keywords also help you when you are in the early stages of page optimization. When you are filling out your company’s About section, Company Overview, Mission Statement, etc., keep in mind the words that people would use to search for a business like yours.

For example, if you run an auto repair shop in Miami, you should definitely incorporate “auto repair,” “Miami,” “Florida,” “automotive,” and other relevant words in your copy. You may want to even consider some top-performing hashtags. Just make sure you don’t overuse them and ensure they are evergreen. In other words, make sure they are hashtags that stay relevant and do not depend on the time of year or a temporary element of your business.

Set Hours and Mark Your Location

Consider social media your online “open / closed” sign. Many people use company’s social media pages as resources for information and perhaps one of the simplest requests is to figure out if a location is open or closed. Simple, but very effective.

Another vital aspect of optimizing your social media pages is to set a location. Yes, this may seem obvious. But I cannot tell you how many companies I have interacted with that have not added a location to their Twitter, Facebook, or Instagram pages. These companies miss out on location service and targeting audiences. This is particularly useful for mobile users because they will be able to see what companies are in the area that offer a particular service or product. This is also very helpful when companies who wish to delve into more advanced advertising techniques, as locations, zip codes, and regions are all instrumental in finding the right audience.

Time Travel and Stockpile

Let’s face it – no one will like or follow an empty page (except for Apple, which hasn’t shared a single tweet, but manages hundreds of thousands of followers thanks to its name). You will want to create a ton of content and, if the platform allows, backdate it. This is only a function offered by Facebook and a select other platforms, but it proves to be useful when you are trying to position your business as legitimate and modern.

You should also stockpile content that you can start sharing, including tweets from industry influencers that are available for retweeting and quote tweeting, news articles you want to share and comment on, and ideas you may want to later talk about in the form of a blog or note.

Pin Your Spotlight Content

After you have been created content for some time, create a piece of content that you are particularly proud of and pin it to the top of the profile. This will be the first post that your followers see when they visit your page. This should be a piece of original content that expresses just what your company is all about, whether it’s a promotional piece or a useful piece of content that can be used a resource.

Later down the road, you can use this prime piece of real estate as a spot to promote a sale, holiday greetings, or other time sensitive information. Yet when you are just starting out, pick your best content and start pinning. This post should be switched out on a weekly basis.

Invite Your Regulars And Start Following Prospects

Now that you have your social media page fully optimized, you are ready to invite followers. Think of it this way, you have cleaned up the house and set up decorations, now it’s time for your party guests to come by and enjoy what you have prepared! There are many ways to start gathering a large following on social media, many of which will come as you start sending out relevant content and generate a large amount of user-generated content and feedback. However, when you are first starting out, you need to do a lot of the heavy lifting.

Offline, you need to ask your loyal customers to like your pages and share them with your friends. Encourage employees to do the same. Have social-media-exclusive incentives and sales only to be found online and make it known at your location. Train your employees to tell customers and clients about your pages. Most importantly, your content and copy should be a homing beacon for these people to come because of the “takeaway” they will receive. This is why you cannot just write promotional posts. You need to become an informative, educational, and entertaining resource that people will welcome into their social media sanctum.

Online, you can start following major influencers and those who follow them. This will introduce your newborn pages to new people and social circles. Try to be selective about who follows your page, but do not be too picky because you never know who those people will know and they will be able to see your content if and when they share it.

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?

How Can Your Brand Raise Awareness On Instagram?

By Christopher Tompkins

31May

Instagram, Local Marketing, Marketing, Social Media

How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness.

The online marketing industry is now taking Instagram seriously as a marketing platform. Sure, the steady stream of selfies and how-to videos populate people’s news streams, but companies are now able to reach customers both new and old with this platform. It’s an innovative tool that allows brands to position themselves in the most viewable and presentable light.

Instagram has proven to attract a younger demographic of user and as such, marketers need to take a different approach. Here are the most effective ways that people have been able to utilize Instagram into a lean, mean, marketing machine!

1. Stories

One of the most recent and more significant advances of Instagram recently has been Instagram Stories. It seems like a majority of social media platforms is utilizing this concept, but Instagram is really making it shine with its pre-existing editing tools. Stories will present your brand and temporary content on the top of viewers’ feed for 24 hours. It’s a great way to stay in the spotlight while sharing timely information.

2. Live Events

Another major upgrade is Instagram Live. Now you can reach out to your audience in the moment with live broadcasts. It’s a helpful tool when you are trying to stay in touch on a regular basis, promote a live event, product unveiling, or simply want to say hello! Instagram will let your followers know that your company is going live, so you will not be speaking to an empty room.

3. Tagging

Just like Facebook and Twitter, Instagram’s tagging tool can pack a punch. Whether you are trying to get the attention of a big brand or you are communicating with a customer, this method of reaching out still remains one of the most useful tools in social media marketing.

4. Product Showcase and Demonstrations

Instagram is all about the visuals. If you have a product or service you want to show off, this is the place for it! Restaurants have found huge followings by showing off their dishes and inviting patrons to do the same. Clothing stores cans how off their new inventory by taking a snapshot! The possibilities are endless with social media marketing.

5. Albums

Instagram’s new album feature allows marketers to share a group of relevant images in one post via albums. You can show a collection of shots from your store, a group of related products and much more.

Instagram isn’t going anywhere anytime soon. As you can see, there are plenty of new features for marketers to take advantage of so they can connect with new customers. If you aren’t on Instagram yet, you are missing out on an active and engaging audience!

5 Simple Steps For Attracting A Crowd On Twitter

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (22)

11Apr

Copywriting, Pinterest, Snapchat, Twitter

Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter.

But what about your company? Are you reaching new customers through Twitter?

How does your business use Twitter? What content does it tweet? When does it send out content? All of these questions are essential to your marketing strategy. Are you unable to answer any of these questions? Then we have some work to do.

Twitter is both a tool for content marketing and customer communication. How can your brand use it to reach new audiences and a broader reach? Follows these simple five steps that the biggest companies are already using.

1. Offer open communication

Twitter is a great way to deliver top-notch customer service in a quick and convenient fashion. If someone sends a message or mentions your brand, you need to respond and quickly. Some businesses even have a specific Twitter account just for “support” communication, which is a great service to offer your customers.

2. Promotions

Have a BOGO deal you want to tell people about? Maybe a holiday special? Get people talking about your business with the most traditional advertising content available – the good old sale. Twitter recently explained that “discount by the percentage” is the best way to push a sale on their site. We couldn’t agree more — it’s compact, simple, and gets people to take action quickly. “25% off all Easter supplies!” gets the message across in as little characters as possible, so change your promotions strategy accordingly.

3. Start the conversation

Let’s face it — Twitter is all about people talking. Turn your Twitter page into a social gathering by giving people a reason to begin a conversation. Ask your audience what their favorite product is, ask for feedback about a new service, or even offer a Q&A.

4. Freebies

Marketers can never overestimate the power of “free.” There are multiple ways to give your followers something free. The two most effective ways are giveaways and free downloads.

To enter a giveaway, most companies ask customers to follow and retweet the post so their reach will expand in the process. A free download is usually an ebook or another form of informational media. Don’t think your industry is “ebook” worthy? Challenge accepted! Any industry can benefit from having an ebook in their marketing arsenal no matter their industry. Offering some good, free info is an excellent opportunity to gain your customers’ trust.

5. Go Live

As predicted, 2017 is turning out to be the year of live video. Twitter is no exception. But what does your brand have to show off on live video? Broadcast live feed to your followers and offer a behind-the-scenes look at your business, offer industry-related advice through a unique version of a Q&A, or even incorporate some of the above ideas like freebies and reveal the winner of a giveaway. Many businesses are already making live video a regular addition to their Twitter content.

Twitter is easy to learn, but it takes time to master. With over 320 million people flying around the platform, your ideal audience is already there, waiting for your awesome content.

Get started on Twitter today by contacting us! Our team of social media experts is here to help your business soar.

At The Drawing Board: A New Facebook Ads Campaign

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (20)

5Apr

Advertising, Facebook, Social Media

Here at The Go! Agency, we’re experts in digital marketing. But the ironic thing is, we don’t do nearly enough marketing for ourselves.

I know, shocker.

We’ve got a good reputation with our clients, so new business arrives via word of mouth. Many people love us, so much that they want to share us with their friends and business connections! So far it’s been working out perfect for us.

Yet, we know how powerful Facebook Advertising can be, so we’d be crazy not to use it ourselves. Which is what we plan to do soon.

“Okay, why exactly are you telling me this?” is probably what you’re now thinking.

Well, we thought this would be a great opportunity for us to illustrate to our customers just what we do for them. While also helping those of you out there who are just starting out in Facebook Advertising make sense of the confusing landscape.

For that reason, we’ve decided to give you a “behind the scenes” look into our Facebook Ads Campaign. Taking you from our first meeting, where we set goals for the campaign. Through brainstorming different copy and ad ideas. To finally showing how our campaigns are created and implemented.

Before we get started though, I’d first like to introduce myself. My name is Daniel, and I’m the Marketing Assistant here at The Go! Agency. I help our CEO (Christopher) to implement our marketing strategy. Something you’ll find out about in the next section.

Our Monthly Marketing Meeting

Each month, on the 15th of the month, myself (Dan, the Marketing Assistant) Christopher (our CEO and Marketing Director) and Dale (our VP and Networking Maestro) meet up to discuss our marketing goals for the next month as well as how we’ve progressed from the previous month.

The meeting is important because each of us can give input from our point of view:

Christopher, as our Head of Marketing, has over 15 years of experience in digital marketing and has the expertise needed to help shape our marketing campaigns. At the same time, he is involved with most of our clients on setting up their projects, so knows what works and what doesn’t.
Dale, on the other hand, as our VP has an insight into our entire business as a whole. He can see where holes might form in our marketing processes and what might prevent them from being successful. He connects to our potential customers on a daily basis so knows what makes them tick.
Then there’s me, Dan. As the Marketing Assistant, I help to pull together all the brilliant ideas we have and try to make them a reality. I organize and create our marketing materials, working with other members of our agency to create content and ensure the content all works together.

Setting Goals

To begin our monthly marketing meeting, we go through our analytics from the previous month. This allows us to see what areas need improvement as well as giving us a chance to pat ourselves on the back for things we’ve done well.

This feeds into the next section of our meeting where we choose goals for the next month along with discussing where we’d like our marketing efforts to be focused.

If we’re not bringing in enough leads, do we need to create a campaign that will create more for us? If we’re offering a new service, should we focus on bringing in more business for that? Or do we think it’s worthwhile focusing the next month on driving specific types of business towards us?

Only through experience of the business and its direction can those questions be answered, which is why Dale and Chris’ presence at the meeting is so important. From their day to day running of the business, they already have a holistic view of everything, so have in mind what needs improvement.

Choosing a Focus

In March’s meeting, we decided we wanted to focus our attention for the next month on offering Facebook Ads as a full service. In the past, much of the focus of our agency has been on social media with Facebook Ads as an addendum to that. However many new clients are interested in what Facebook Ads can do for them.

But with Facebook Ads getting more popular, we want to build it up as another service option for clients and of course, potential clients too! (If you’re interested in finding out more about our Facebook Ads services, click here.)

With a goal decided on for the next month, we then spent the rest of the meeting discussing potential options for meeting our goal. Including how we would create a campaign around that goal using our various channels (social media, Facebook Ads, email marketing, our podcast, etc.)

This is basically a bit of a brainstorm session where I note down every idea we have, so I can later create a more coherent plan from them.

The most important thing we take away from our meeting is a goal. The meeting is just the first step for us in forming a marketing campaign.

In my next behind-the-scenes post, I’ll discuss our next step. Where Christopher and I pin down what exactly we want from our campaign and how we plan to implement it.

Yes And: The Go! Agency’s Improv Experience

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (21)

5Apr

The Go! Agency

What are we doing when we aren’t creating and implementing social media marketing strategies for our clients? On March 23rd, actor Ricky Wayne and staff from The American Stage in St. Petersburg, FL came by to introduce our team to the world of improv comedy in a great teambuilding experience. Needless to say, it was a wild time – but we also learned a ton about each other as a team.

As anyone from the world of improv knows, you can discover a lot about yourself and your fellow performers quite quickly. We learned about how we approach our work at The Go! Agency and came up with great strategies to improve collaboration and teamwork.

When Ricky and the team began, we started with an ice breaker. Each Go! Agent said one true fact and two false facts, and the rest of us had to decide which was the true statement. We learned that Kaylee, our Social Media Manager Lead, used to be a lifeguard. Bill, our new Social Media Executive, explained that he ran several marathons when he lived in New York. Finally, some employees were surprised to find out that our CEO Christopher was a classically-trained pianist.

After our icebreaker activities, we dove into one of improv’s most famous exercises, “Yes And.” The classic activity helped us perform skits successfully and improve our teamwork. This emphasized positivity, arguably the most important element of improv. Instead of changing someone’s idea to conform to your own, we worked with what we were given, and the performance is all the better for the collaboration. For example, Alyssa and Jamie created a fun beach scene scenario by utilizing each other’s strengths and talking points.

In the next exercise, we experienced the impact negativity had on our improv skits. Instead of bouncing off each other’s plot points, we shot down ideas and left our partners scrambling. As a result, we had less-entertaining performances and a lot of embarrassment. It was clear to see how this lesson can be translated into our work – positivity works even in tense situations!

Another enlightening aspect of our time with Ricky Wayne and American Stage was when we went into smaller groups and saw just how far communication could go with teamwork. For example, our Marketing Assistant Dan started off a conversation about the warm weather that’s coming to Florida, and by the end, we all learned what we all like to do on our days off and even about our morning commutes to the office.

Not only was improv a gateway into interesting conversations and a tool to better know our fellow Go! Agents, but it was a way to improve work ethic and productivity.

As we are all working on social media strategies and content, we’re keeping in mind the upbeat attitude and perseverance that improv teaches!

The Worst Facebook Page In The World: Cover and Profile Pictures

By Christopher Tompkins

4Apr

Facebook, Local Marketing, Marketing, Social Media

Today I’m going to introduce you to The Worst Facebook Page In The World. If you’re sitting there right now thinking, “Uh oh, I hope it’s not my page” then don’t worry. I made this page myself just to illustrate some social media failings.

Over the next few weeks, I’m going to go through The Worst Facebook Page In The World, section by section, to show you common social media mistakes and how to overcome them by using the correct practices.

This week, I’m going to focus on the profile photo and cover image.

Let’s take a look:

Now you know what they say; you only get one chance to make a first impression and straight away my first impression of the page is, “BLEURGH”.

Facebook Profile Pictures

When any new person comes to a Facebook page, the first thing that they’ll see is your cover image and profile picture. So if they stink, your whole page stinks! Immediately we can see the issue with the page.

For starters, their profile photo has nothing to do with the business. (We can’t even tell if they are a business!) It’s a blurry, out of focus shot of somebody’s face. Maybe it’s the owner? Who knows.

The quality of the photo is an issue, but even more of an issue is the content. A business can live or die based on its branding, and it seems this business has no logo. Or an owner that didn’t think to place their logo on their website.

What about some good examples, though? Well, what do you know! The Go! Agency has a perfect profile picture.

We’ve chosen to use our logo as it pops out on the page and is well connected to our brand. The great thing about using your logo as a profile picture is that it will get peppered around your page, but also on other pages when you leave a comment, or somebody shares one of your posts. A good logo will pop out from the page and be instantly recognizable.

Facebook Cover Images

Next up we have the cover image.

Having a branded, clear cover image is important just for the simple fact that it takes up 1/3rd of a visitor’s screen. Think of it as a virtual store front.

In this case, the owner has decided to put up a random photo of feet and hands, which tells us nothing. It doesn’t inform visitors of what the business is, it doesn’t stir any emotions and worst of all, the photo is blurry and bad quality. Going back to that idea of the store front – how would a customer react in real life if this was plastered over the store window? Probably with bewilderment.

By this point, I’d imagine a good amount of visitors would have left the Facebook page. Two terrible photos are all it takes sometimes. We’re often told to “Never judge a book by its cover, ” but we all do it.

In this case, most people would judge that this business doesn’t care too much about their Facebook page, which kind of leads us to assume they don’t care about their business either. It doesn’t make you believe in them as a legitimate business.

The most annoying thing about this is that this first impression relayed no information about the business at all. None. Can you tell me what the business even does? It’s impossible to tell at first glance, which is how new visitors would feel.

Now here’s a cover image used by one of our clients:

It hits the mark well because it instantly tells the visitor what this business does, where it’s located and also features a relevant photo that puts forward positive emotions. Most important of all though, it looks good. (Probably because we had our graphic designer make it…)

You’re probably thinking, “Well duh! We’re not that stupid.” But we’ve seen these basic rules broken time and again. Sometimes you just don’t know what you don’t know!

In my next post about the World’s Worst Facebook Page, I’ll be showing you why it’s important to keep your page up-to-date and some good practices for dealing with negative reviews.

Until then, you can sign up for our newsletter below!

6 Ways Marketers Gather Feedback On Social Media

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (19)

29Mar

Marketing, Social Media

“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze.

1. Polls. There’s no easier way to get the feedback your team is looking for than to ask for it! Whether the options in the poll are “Yes,” “No,” “Maybe” or options “A,” “B,” or “C,” many marketers feel this is one of the most efficient routes.

2. Contests. Of course, incentives go a long way. You can ask for some feedback, and in turn, they are entering for a chance to win a prize. The prize doesn’t even need to be extravagant, but perhaps one of your products or gift cards to a service your company provides.

3. Inquiries. Once your following starts to grow, you can publish posts that will drum up conversations. After all, we are trying to create engagement, and someone needs to break the ice first!

4. Announcements. As always, there is always the ever-popular comment section. When you make an announcement, whether it’s a new product or change in policy, check out people’s reactions through comments, likes, rants, cheers, emojis, etc.

5. Live Video Q & A’s. Lately, businesses have been getting a lot of feedback by hosting Q&A sections via live video services such as Facebook Live, Periscope, and YouTube Live. As your broadcast goes on, you can read what everyone is saying in the comment section.

6. Custom Hashtags. Hashtags are still an excellent way to hone in on specific information. People will use hashtags for everything they’re talking about even if it’s in a negative light. If you want people to talk about your product, provide a hashtag that corresponds with your brand.

People love to talk on social media. Whether it’s about a positive or negative experience, Facebook, Twitter, and other platforms have become a sounding board for opinions, thoughts, and feedback. Use this to your business’s advantage!

Top 5 Blogging Blunders To Avoid

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (18)

29Mar

Advertising, Content Creation, Facebook, LinkedIn, Marketing, Social Media, Social networking

Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog.

This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers already found a home on the internet as bloggers, but not everyone has perfected this art form. In fact, there are some downright awful blogs out there.

Does your company have a blog? It should! But before you sign up and start fooling around with your layout, be wary of these 5 BIG mistakes even the most experienced bloggers may find themselves making:

1. Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time between posts. It’s the best way to lose all your followers. The most common reason for this is a lack of strategy. You just don’t know what else to write! While that’s understandable, it’s not acceptable. Before you publish that first blog, get a calendar and plot out a few weeks to a month’s worth of content. Don’t run out!

2. Isolating your blog. Remember what I said about your brand’s online marketing being a multi-layer, albeit unified machine? Don’t forget to promote your blog on your other avenues. Post about your new blogs on Facebook and Twitter, have a link on your website and spread the word via email blasts.

3. Being a copycat. Yes, everyone needs a spark of inspiration at times and tends to find it by reading other people’s work. But do NOT plagiarize their info. It’s a good way to get into a whole mess of trouble. If you need to reference another’s article, do so in a courteous and professional fashion.

4. Sloppy writing. I’m not just talking about typos or grammatical errors. (although you should definitely check your work. Have you tried Grammarly yet?) Before you hit the keyboard, get your thoughts straight. Stick to a solid plan, get your point across, and keep your thoughts in order.

5. Readers won’t learn anything. After reading a blog or article, a person should have taken away something from the experience. Whether it’s a new tip or a grudge against the reader’s opinions, your blogs should have an impact. Share knowledge, tips, tricks, and facts. Data always dominates (but make sure it’s correct). Whether people realize it or not, a blog tends to have an educational element at its core.

Are you ready to start blogging? It’s an integral part to a company’s online presence. Not a big fan of writing? No worries! The Go! Agency’s experience copywriters create powerful and knowledgeable articles for our clients every single day!

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