Tag : instagram

5 Creative Ways To Share Data On Social Media

5 CREATIVE WAYS TO SHARE DATA ON SOCIAL MEDIA
9May

When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text and images, promo and news, or curated and original content, everything has to be just right. It’s all part of the job. But one aspect that many companies fail to execute correctly is educational VS entertaining posts. Things end up leaning much heavier towards the “fun” side of content because of two reasons. 1- They think it will gather more engagement. 2 – Well, they don’t know how to do it right. But, we do! 

So, here’s a secret from the pros. Educational and fact-based content have proven to be some of the most engaging material on Facebook, Twitter, Instagram, and LinkedIn. In 2016, the most popular posts were in fact-based industries. Here are the most popular strategies for spreading the wealth of knowledge with your followers: 

1. Infographics. There’s nothing quite like a ton of pictures to make a complicated concept more understandable. The truth is, visuals always help us learn. That’s why infographics are so effective. You can transform large concepts into digestible chunks that are accompanied by interesting graphics.

2. Videos. Video is dominating social media right now. Sure, when we think of internet videos, we think of funny cats running around or how-to recipe guides. But you could actually utilize the video medium to explain a complicated educational subject. Captions are your friend in this instance, as you can add to the visuals. Now with live videos, you can offer your followers tutorials and lessons “in the moment” and answer their questions immediately.

3. Blog. Blogging continues to reign supreme as one of the most effective ways to inform your followers about important concepts and topics. Blogging is a fantastic companion to your social media marketing efforts as it will establish your brand in a professional light and give you a whole slew of original content. 

4. Trivia and Did You Know? Keeping information simple and sharing it in the form of a trivia tidbit or a #DidYouKnow post will keep your audience’s attention with a short, simple post. They won’t have to spend much time with this content, but they will still learn something big. 

5. Content curation. As always, it’s important to share other’s work from your online community. But it doesn’t have to begin and end with what they’ve said. You can comment in the form of Quote Tweeting or simply share your thoughts as a Facebook comment. 

As you can see, it’s time to face facts – you need to create and share educational content! Social media isn’t just about fun material or even promotional marketing. Serious content like blogs, videos, and infographics will attract a significant amount of engagement and in the long run, conversions.

Contact us today to learn more about our work in the social media marketing industry! 

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The 4 Ingredients To Cutting-Edge Social Media Content

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7May

Creating new content for social media marketing can be a challenge if you’re not a professional. Once you’ve ticked off the obvious topics in your industry, you may find it a bit of a struggle to come up with new ideas

It doesn’t seem to get any easier either. The more you write, the less there is to write about. 

The upside is that this creative chasm can challenge you to come up with more engaging content that isn’t on every other website in your industry. The downside is that coming up with ideas takes a little more work.

Below are a few exercises and routines we follow to keep ourselves inspired. To lessen the work of idea creation.

1.  Start with an image

Whenever we make a piece of content, we also make an image afterward. Whether it’s a blog post or a social media update, once the copy is done, we move on to the picture.

But who says the copy has to come first? 

Sitting down to create an image without any copy to restrict you is a great way to find some inspiration. Once the image is done, you can allow that to inspire your copy.

Ask yourself, “What type of article would this image be good for?” 

2. Read

A good writer is also a good reader. 

We write about marketing, so we also read a lot about marketing. News articles, emails, blogs, social media posts, and books. Reading the views of others in our industry keeps us in the conversation and aware of current trends. 

But we also dip outside of marketing too. Marketing, like many other industries, is something that can be relevant to many other areas.

Whenever we find out about a new idea or a new trend, we wonder, “Can this be applied to marketing?” This can often lead to inspiration for content.

Could the last book you read apply to your industry in some way? Does a trend in the news also point to something in your own industry?

If the answer is yes, you’ve got something to write about.

3. Take your time and forget about inspiration

Inspiration is the strangest thing. The more you try to grasp it, the further it seems to be. 

One exercise we often do on team building days is we ask our Go! Agents to come up with an interesting fact about themselves.

Most of the time no one is able to think of anything. They’re stumped! All of our staff are creative and interesting people, so why is it so hard for them to come up with something?

The issue is, no one likes to be put on the spot. When you try to force yourself to come up with an idea, that’s exactly what you’re doing.

Our best ideas happen when we’re not trying to come up with them at all. When we’re driving home, taking a shower or just before we go to bed.

It’s good practice to carry a notepad with you so you can collect ideas when inspiration strikes. Even when your deadline is weeks away.

As counter-productive as it seems, not thinking about coming up with an idea makes ideas appear on their own.

4. Revisit old content

After my last tip, I’ve either got you nodding your head, or I’ve completely lost you. You might be frantically screaming at your monitor, “BUT I NEED AN IDEA RIGHT NOW!”

When this happens to us, we always find it’s good to revisit our old content. Creating content that is a direct response or follow-up to old content can be a winner.

One thing we like to do is find our most popular older content and write another post that expands on it. If lots of people loved your post about skincare tips, chances are they’re hungry for more!

The best thing about this is you’re giving your audience more of what they want. So your content is defined by others instead of yourself.

Completely stumped on how to turn your content around? Contact us today to learn how we can help your company put out consistently great content!

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5 Engagement Tips For Small Businesses

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2May

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! 

There’s a good chance that if you’re running your own business, you’re probably trying to maintain your social media accounts on top of everything else. If this is the case, you might not have the time, energy, or resources to promote yourself in the right way. Who has time to bother with Facebook, Twitter, and Instagram? As tough as it can be to fit social media into a packed schedule, it’s essential for any business to grow. Social media marketing has the strength to bring even a small local shop increased online visibility. How do you start? Check out these steps: 

1. Invest in update management software. A busy business owner can’t be bothered with spending several hours crafting content, posting, sharing, and liking. You will need help! A variety of programs are available to help you master social media marketing. Whether it’s Hootsuite, Buffer, or Onlypult, the right software can make social media management easier. 

2. Engaging content. You need social media marketing, but you need GOOD social media marketing. The right content will attract customers to your page, but the wrong content will repel them.

Find out how you can get your customers to create engaging content for you here.

3. Moderate promotions. Small businesses can use Facebook, Twitter, Instagram and other platforms for many different reasons, but you want to make sure to promote specials, happy hours, sales, events, etc. That being said, don’t forget to add other content into the mix. Don’t make your social media marketing presence solely about sales!

4. Promote in real life. Make sure people know about your online presence when they visit your store. Whether you run a restaurant, retail shop, or another small business, have “Follow Us!” signs up and offer exclusives that can’t be found anywhere other than Facebook, Twitter, etc.

5. Advertising. The biggest disadvantage a small business has is, well, it’s small. Because of this, it might be a little harder to get the word out about your brand than say, Coca-Cola or Chevrolet. That’s why it’s important that your message stands above the rest by investing some money into Facebook and Twitter advertising. Advertising has become an absolute must for companies trying to increase brand awareness and online visibility. The results are quickly visible, but a thought-out strategy is necessary.

Today’s small businesses have a special edge with social media marketing. Facebook, Twitter, and Instagram can help strengthen your online presence, professional status, and customer relations. 

Are you stumped by social media marketing? Let us take care of it for you! Click here to get started!

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5 Big Brand Social Media Secrets For Small Businesses

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25Apr

Earlier this week we published a blog showcasing five of today’s biggest brands and their unique approaches to social media marketing. We closely looked at how their creativity improved their relationships with their customers in the process. Today, we are going to further dive into how huge brands, ones that we all know and love, find success on social.

But before we dive into these strategies, you should know something. When we say a “big-brand approach” to social media, it is worth noting that even the smallest LLC can accomplish this kind of online traction. It’s all about strategy and positioning your brand as a viable resource online.

So how can a small business that is just finding its footing on the web increase its visibility? After all, big brands such as Burger King or Hulu already have an international reputation to utilize. How could someone like Mari Events in Allentown, PA hope to go viral? It happens every day, and here’s how.

If you want to generate big brand levels of engagement, you need a big brand approach– despite your size. Try these five suggestions and see where it takes your brand.

1. Make good original content. Go on any social media account of a major brand and you will see a steady stream of original content. High-quality pictures, videos, and copy pack a powerful punch. Do not underestimate your followers – they know good content when they see it. Make sure yours stands tall on the web. 

2. Spend money to make money. Here’s the hard truth – you are going to need to invest into some social media advertising, whether it is on Facebook, Twitter, or Instagram. The good news is that you can quickly see its impact on engagement as promoted and advertised content has the potential to reach a large number of prospective customers.

3. Come in with an attitude. What’s the voice of your brand? Whatever it is, keep it consistent. In our previous blog, we spoke about Wendy’s sarcastic, witty, and brazen voice on Twitter which not only attracts millions of followers, but it put its brand in a unique light against its several competitors. While your business may not want to adopt such a spitfire dialogue, you should create a unique approach that is all your own.

4. Understand what the people want. Take a step back and see what people respond to the most. Is it videos? Maybe Q&As? Maybe your audience is a sucker for memes? Whatever your audience responds the best to, develop it and you’ll continue to grow a following. 

5. Have a soul. While all brands have the common goal of making money and creating engagement, a bit of humanity can go a lot further than a promotional post ever could. Showcase an employee, contribute to a charity, show support for the people that make your brand great.

Social media is an amazing opportunity for brands to present themselves in a professional and attractive light. If you are trying to go for the gold and reach big brand levels, try these five strategies.

We can give the big-brand treatment to your brand. Contact us today to get started! 

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6 Social Media Trends That Are Already Dominating 2018

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19Feb

When clients come to us with failing social media marketing campaigns, we try to look at the nuts and bolts of their strategy and content. Sometimes, the answer is obvious. Other times, it takes some serious analysis. Yet one of the most common issues we see when business owners try to manage their own social media is a lack of innovation.

If you’re trying to be successful on social media and maintain an ever-increasing level of engagement, you absolutely must adapt your strategy to appeal to today’s trends. All the experts agree, 2018 is expected to be the year that millions of businesses begin their social media marketing journey. As such, you need to know the most popular and trending strategies.

At The Go! Agency, we take pride in incorporating the most current and engaging strategies into our client’s social media campaigns. Whether it’s a new video format or communication tool, we’re there to try it out. Here are the current trends of 2018 and how they can help your brand today:

1. Chatbots. It seems that we have come full-circle with customer service. For a long time people preferred humans over speaking with a machine. Now, over 65% of customers who shop online prefer to converse with chatbots in platforms such as Facebook Messenger. Chatbots make customer service simple, effective, and fast. The best part is that Chatbots are specifically crafted for your brand. So whether you sell shoes or auto insurance, a chatbot can level up your customer satisfaction.

2. Re-Targeting. In the world of Facebook advertising, re-targeting has proven to be one of the most effective ways to further develop relationships with existing customers. If a customer completed a transaction or if they were interested in your brand at one point in time, re-targeting will be able to position your brand in the spotlight of their mind (and screens).

3. More Engaging and Longer Tweets. In 2017, Twitter made the monumental decision to change their character limit from 140 to 280. For marketers, this was a game changer. Now, you are able to really embrace your brand’s message and story through a single tweet. Moreover, more and more brands have been crafting their content with content that will get people talking. Content that incorporates requesting feedback, asking questions, posting polls, etc. has proven to be really on the rise. A real, organic conversation with your audience. Imagine that!

4. A Heavy Focus On (Optimized) Blogs. Despite blogging being one of the original forms of internet-based communication, it’s stronger than ever. Blogging is particularly great for both B2C and B2B businesses that have a desire to share pertinent information with their customers and the online community as a whole. And thanks to SEO, your blog will get you more web traffic than ever before. Optimized blogs are a sure way to increase your search result rankings and gain more online visibility.

5. A Real, Engaging Voice. Of course, you want to stay professional. Of course, you want to be as polite and mannerly as possible. But more and more brands have employed a casual and fun tone when engaging with customers- especially when responding to comments and questions on Facebook and Twitter. If you decide to take this route, you’re humanizing your brand, thereby strengthening the relationship between business and buyer. It’s a win-win in the marketing book.

6.  Stories, Stories, Stories! Have you been on Facebook, Instagram, or Snapchat lately? If so, you’ve most likely seen a menu of circular profile images on top. Those are Stories, content that only lasts for 24 hours and gets a ton of visibility. Stories have taken over social media feeds and are changing the way audiences interact with brands. Platforms, such as Instagram, are consistently adding new features and options that will make your content pop. This is especially true for Instagram, which has a ton of features and options that will really make your content pop. Be sure to utilize this tool in both video and image formats.

For some, 2018 is off to a great year. We’ve seen some brands skyrocket to new visibility heights. For others that are struggling to stand out, they may need to adjust their strategy. Keep the above ideas in mind when going forward with social media to gain an advantage like no other. 

Did you know that we work with hundreds of brands in order to help them stay ahead of the marketing game?

Contact us today to learn how our Go! Agents can help you! http://ow.ly/GkXX30iqiBw

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5 Marketing Habits That Kill SMM Campaigns

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14Feb

We recently talked about what to do if your social media marketing strategy is failing to produce results. We offered plenty of positive, proactive tips to incorporate into your Facebook, Twitter, Instagram, and blogging techniques. Today we’re going to talk about the mistakes you could be making that may be putting a damper on both your online reach and reputation.

Every day we use the internet. Searching for content, talking with clients, checking advertisement performance—you name it. Many brands we encounter have decent strategies and online content. Every now and again, however, we’ll see a truly glaring error. Sure, the company will quickly delete it, but anything you put on the internet can live forever. Just like us, their audience most likely saw it. Screen shots were taken, comments were posted…sure enough, an article will be written about it before the hour is up. Major blunders that end up profiled on BuzzFeed and immortalized in memes are what most of our clients think of when we discuss social media mistakes. However, the less extreme and more common errors can impact your brand just as badly.

Perhaps you’ve suffered from one of these mistakes already and want to be sure it doesn’t happen again. Or perhaps your marketing is relatively unscathed and you would like to keep it that way. Either way, the following social media marketing mistakes will surely put a damper on your current strategy.

1. Hashtag hijinks. When used appropriately, hashtags are extremely helpful for social media users who are seeking specific content. They are also valuable for marketers who are trying to target those niche readers. However, there are so many marketers out there who either over-utilize or under-utilize this tool and it ruins their content entirely. Depending on your platform, it’s essential to incorporate relevant hashtags. But remember that you can have too much of a good thing: don’t cloud your content with hashtags. Generally, use 2-3 hashtags for Facebook and Twitter, 7-10 for Instagram.

2. Keeping quiet. Are social media users making comments, leaving ratings, sending private messages to your company? Then you better respond. If not, your brand will look like it does not care about or is too busy for its customers. People hate to be ignored. Don’t forget: if you don’t treat your customers right, you may as well hand deliver them to your competition. While content, visuals, and data are all essential to a successful SMM strategy, never forget the “social” part of social media. Engage with your followers! Customers wouldn’t be on social media if they didn’t want to communicate with their favorite people and brands in a unique way.

3. Controversial commentary. Are you a political pundit? If your answer is no, then there’s no reason to have a political agenda with your content– trust us, this happens more often than you could imagine. It is crucially important to remember that your company’s social media account is NOT the same as your own personal account: corporate accounts should only be used for marketing purposes. While it’s true that a few companies have taken political stands (Patagonia commenting on national parks, as a recent example), it might land you in some hot water. If you want to be all-inclusive and avoid alienating (or infuriating) customers, then avoid hot topics like politics, religion, and scandals. Finally, keep it classy; don’t use social media to badmouth your competition. Stay positive, respectful, and considerate. All that being said, we have seen a large increase in brands infusing political stances into their messages. If you feel compelled to make a point, just be ready to defend it.

4. Go public. Your account is thoroughly optimized, your content is eye-catching and you have used your hashtags wisely. Yet, you are not seeing the results you want. So why isn’t this social media thing working? Before you scrap your entire SMM strategy, take a look at your account settings – are they set to “private”? This could be the case for Twitter, Instagram, LinkedIn and other platforms; it’s the social media equivalent of leaving the lens cap on your camera during a photo shoot. Luckily, this mistake is an easy and quick fix.

Social media marketing is a great tool that you can use to build lasting and rewarding relationships with your customers. Don’t ruin your SMM strategy by making any of the above blunders—and don’t get discouraged if you have already.  

At The Go! Agency, our team is trained to avoid these mistakes (and many, many others). Our goal is to make our clients shine! Contact us today to make 2018 the year your master social media marketing! 

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How SEO and SMM Work Hand-In-Hand For Your Brand

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31Jan

Does your business need social media marketing?

Yes.

Does your brand need search engine optimization?

You bet.

While some marketers think these two online marketing strategies are completely separate, they’re actually just different parts of the same strategy to increase your brand awareness.

It’s time to set the record straight.

First off, let’s explore these two concepts.

Search engine optimization is a process which allows a web page to appear in the most viewable placing possible in search engine results. For example, if someone looks up “fishing supplies” on Google, Bing, Ask, AOL, or Yahoo, they will get a list of related web pages that feature fishing supplies. Businesses that incorporate SEO strategies will, in theory, appear above others.

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Social media marketing, on the other hand, is a tad bit different. Entirely different, actually. This method allows businesses to not only appear in search results on Facebook, Twitter, LinkedIn, Instagram, and Pinterest, but it also allows them to interact with customers through a variety of avenues. Marketers can represent their brand via profiles and pages. They can also share a constant stream of original and curated content, similar to an individual’s activity on these platforms.

We may be tempted to ask ourselves which one is better. SEO or SMM? Well, these two are not competitors. Instead, they cater to completely different aspects of the online marketing industry. The two are essentially completely different crafts despite contributing to the final product of increased online visibility.

That being said, social media marketing contributes to online marketing efforts in ways that SEO, in its nature, cannot. Here are the top advantages social media has over SEO:

  1. Immediate customer and audience communication.Businesses on social media have the ability to respond to customers who are trying to reach out via messages, tagging, tweets, etc. After all, it is social media.
  2. The ability to send out constantly fresh and updated content. SEO allows you to be in the spotlight in search engine results. Social media allows you to be in the spotlight of social media news feeds. The average Facebook, Twitter, and Instagram user checks their feeds multiple times a day, thereby increasing your chances of getting engagement.
  3. Quick personalization and “damage control.”Are there negative comments about your business on social media? No problem. You can immediately respond to the “crisis” in a positive and professional manner. Does a negative comment pop up on search engines? You’re in for quite a headache.
  4. The benefits of “peer reviews” and user-generated content.People like to read reviews from their fellow consumers. While places like Angie’s List and Yelp are helpful for this, social media is one of the most popular places for reviews and offers a special advantage- companies have the ability to respond and tell your side of the story, whether the review is positive or negative.
  5. Considerably less expensive promotional options. Social media isn’t completely free if you want to be successful. Facebook advertisements, for one, is a very helpful albeit paid service. Still, social media promotional services may prove to be inexpensive when compared to premium SEO options.

SEO, on the other hand, is an extremely important tool for online marketing because once you reach the top of the rankings it can keep sending highly tarted traffic to your website. It will take some time to climb the results pages, but the boost to your brand can be extremely valuable.

Effective SEO requires several strategies, from constant, fresh content to regular usability updates and link building strategies. These activities contribute to your site’s ability to attract customers and give them a reason to do business with you.

When it comes down to it, SEO is a visibility tool. SMM is a communication tool.

There is a place for SEO. No smart online marketer would say otherwise. It can help service-based businesses show up when people are searching for solutions.

However, SEO in no way replaces social media marketing. By representing your business on Facebook, Twitter, and the other platforms, you’re essentially giving your customers the opportunity to benefit your company by tagging your business, giving 5-star ratings, sharing your posts, and much more.

It’s a completely different marketing animal, and one that is proven essential for online brand awareness.

Contact us today to start your online marketing journey.

Editor’s Note: This blog has been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed.

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The 10 Traits Of The Ultimate Social Media Marketer

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3Jan

What does it take to be a truly effective social media marketer? One that can push a brand like no other and establish an amazing online presence? The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? So can you.

Here are the top traits that the ultimate social media marketing campaigns have:

1. Focus. Your content should be specifically relevant to your industry and type of work. This doesn’t mean every post should be about your business. Instead, post articles and interesting posts that your followers will enjoy.

2. Passion. How are people supposed to be interested in your company if you’re bored with it? Trust me, your lackluster effort will show in your content. Get pumped up! You should be proud and passionate about your brand.

3. Professionalism. Social media is about casual communication, but that doesn’t mean you’re not a professional. Keep it classy, fellow marketers.

4.Authenticity. People can spot a scam a mile away. The internet is already full of cheesy marketing tactics and empty promises. Make sure you stay honest and true to your brand.

5. Consistency. You never want an excessive amount of time to go by without sending out a post. A day is understandable. Two, you’re going to start to suffer. A week, and you will need to wipe away the digital dust. Keep your publishing schedule consistent and reliable.

6. Communication. When a customer, client, follower, or fan contacts your company, you have to abide by three things. Friendliness, timely responses, and a satisfactory answer to their inquiry. Make sure you stick to the basics of customer service and communicate with a cyber smile.

7. Positivity. There’s enough bad news in the world, in particular on the internet. Make someone’s day by spreading some joy through a post. Whether it’s a quote, tasty recipe, or a fun image, your social media content should have a fun factor.

8. Integrity. Don’t take advantage of bad news for marketing gains. Don’t post inappropriate or controversial content. Don’t curse. Don’t fight with dissatisfied customers. Once again, keep it classy.

9. Entertainment. One of the defining factors of social media is that people use these platforms for FUN. Make sure people actually enjoy seeing your tweets, posts, and pins by studying what is trending and most engaging.

10. Patience. This trait combines a bit of everything. You need to be consistent, have a focus, stay positive, and use your exceptional communication skills. All the while, it may take time, but don’t let the quality dwindle. Don’t forget that social media takes time. Do not give up!

There are plenty of businesses who have all ten of these traits. There are also MANY who have none of them. Make sure you keep these in mind when you pursue your marketing ventures. If you do this, online credibility and brand awareness will be yours! 

Contact us today to learn more about the best strategies for social media for your business and how you can implement them!

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The 5 Social Media Marketing Strategies That Boost Transparency

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27Dec

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously. 

If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating service and you overcharge your customers, it will most certainly pop up around the web. However, if you run an honest business and do your best to produce quality service and products, the internet is an amazing place that you can really shine and reach new people….. if you let it.

The truth is, as long as your business is run right, you should want your brand to be as transparent as possible — and social media marketing has the ability to do this if you keep in mind the following 5 elements. Not only will they allow your business to have a better transparency, but your customer relationships will become so much better.

1. Communication. You don’t want to be a “mute brand.” Yes, you’re sending out content multiple times a day, but if a customer responds to you, it’s vital that you respond quickly. Remember the 3 “P’s” when you are talking with your customers – positive, prompt, and productive. 

2. Influence. Take time to find online influencers in your market with quality audiences who would be interested in your products or services. Connect and build relationships with those individuals. By doing so, you are branding yourself as an authority in your respective market. 

3. Quality connections. Quality or quantity? It’s better to have quality, focused content versus thousands of online connections, reading your content just once, then disappearing. On the other side of this, you need to be a quality connection yourself by sending out worthwhile content. 

4. Consistency. Don’t create a few batches of amazing content and then disappear. This means constantly publishing content and participating in online conversations. Your followers need reasons to stay by your side. Give them what they want. 

5. Branding. Show off your marketing skills with consistent branding, color, tone, messages, and mission. This is absolutely necessary as you expand your voice across Facebook, Twitter, LinkedIn, and much more. 

Are you less than confident in your approach to social media marketing? You don’t have to be, contact us today! We’re here to help you make your mark and hit your targets. 

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5 Reasons Why You Should Have Joined Instagram By Now

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13Dec

How can you use Instagram for business? How can you gain more revenue through Instagram’s many features? How can you improve your social media marketing efforts with this trendy and image-friendly platform? In this article, we’re going to explore the most effective tools Instagram has to offer marketers in their efforts for brand awareness.

The online marketing industry is now taking Instagram seriously as a marketing platform. Sure, the steady stream of selfies and how-to videos populate people’s news streams, but companies are now able to reach customers both new and old with this platform. It’s an innovative tool that allows brands to position themselves in the most viewable and presentable light. 

Instagram has proven to attract a younger demographic of user and as such, marketers need to take a different approach. Here are the most effective ways that people have been able to utilize Instagram into a lean, mean, marketing machine!  

1. Stories

One of the most recent and more significant advances of Instagram recently has been Instagram Stories. It seems like a majority of social media platforms is utilizing this concept, but Instagram is really making it shine with its pre-existing editing tools. Stories will present your brand and temporary content on the top of viewers’ feed for 24 hours. It’s a great way to stay in the spotlight while sharing timely information. 

2. Live Events

Another major upgrade is Instagram Live. Now you can reach out to your audience in the moment with live broadcasts. It’s a helpful tool when you are trying to stay in touch on a regular basis, promote a live event, product unveiling, or simply want to say hello! Instagram will let your followers know that your company is going live, so you will not be speaking to an empty room.

3. Tagging

Just like Facebook and Twitter, Instagram’s tagging tool can pack a punch. Whether you are trying to get the attention of a big brand or you are communicating with a customer, this method of reaching out still remains one of the most useful tools in social media marketing. 

4. Product Showcase and Demonstrations

Instagram is all about the visuals. If you have a product or service you want to show off, this is the place for it! Restaurants have found huge followings by showing off their dishes and inviting patrons to do the same. Clothing stores cans how off their new inventory by taking a snapshot! The possibilities are endless with social media marketing.  

5. Albums 

Instagram’s new album feature allows marketers to share a group of relevant images in one post via albums. You can show a collection of shots from your store, a group of related products and much more. 

Instagram isn’t going anywhere anytime soon. As you can see, there are plenty of new features for marketers to take advantage of so they can connect with new customers. If you aren’t on Instagram yet, you are missing out on an active and engaging audience! 

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