We’ve all seen spams, infomercials, and cheesy pop-ups that we wouldn’t believe for a million years. Usually, it’s easy to spot trouble, especially on the internet. However, some social media marketers may be sabotaging their brands by sounding illegitimate without even realizing it.
There are two ways businesses look “too good to be true”.”First, wording and phrasing. Copywriters try their hardest to sound as organic and professional as possible. Being overly enthusiastic, making wild promises and claims, and showing fantastic results without evidence are the top ways. That being said, even an overabundance of exclamation points could ruin an update. You need a copywriter with subtlety. Think about your own experiences with junk mail and advertisements. What immediately turned you away? Whatever it was, you should veer away from that as well.
Secondly, imagery. Please, for the sake of the internet, stay away from corny pictures. There’s already so much out there. If there is an overabundance of text on static pictures, they tend to look busy and promotional. Additionally, make sure your images or videos are high-quality. People will not take your business seriously if your visuals are blurry, pixilated, or distorted.
Creating junk is easier than you think. Social media marketing is about quality. Perfect your content strategy, make it look legit, organic, and engaging. Then, the followers will come!Contact us today to learn how we can create you an effective social media strategy!