Social media itself is an innovative and cutting-edge approach to customer service. With Facebook, Twitter, Instagram, and the other amazing social media platforms, you can build relationships and connect with customers like never before. But if you add an expert team behind your strategy, it’s a business owner’s dream. The best part? You will be […]
Read MoreMaybe Your Audience Just Isn’t That Into You (And How to Win Them Back)
19Mar
Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]
Read MoreHow SEO and SMM Work Hand-In-Hand For Your Brand
31Jan
Does your business need social media marketing? Yes. Does your brand need search engine optimization? You bet. While some marketers think these two online marketing strategies are completely separate, they’re actually just different parts of the same strategy to increase your brand awareness. It’s time to set the record straight. First off, let’s explore these […]
Read More5 Ways Twitter’s Character Count Upgrade Is Great For Marketers
14Nov
Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read More5 Ways To Use GIFs In Your Social Media Marketing
11Jul
Ah, the GIF — the ultimate form of communication in internet culture. Have a case of the Mondays? You could send a GIF of somebody falling asleep at their desk. Excited for the weekend? There’s a ton of GIFs that proclaim you are ready for some fun, from Despicable Me minions cheering to a firework […]
Read More5 Ways To Adapt The Big-Brand Approach On Social Media
3May
One thing that made us fall in love with social media marketing is that it evens the playing field for businesses. Both big and small companies have a shot at being visible and making an impact on their audiences’ feeds. At least, that’s how it should be. Let’s face it – some brands utilize social […]
Read MoreThe Worst Facebook Page In The World: Responding to Positive and Negative Reviews
18Apr
In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]
Read MoreTop 5 Blogging Blunders To Avoid
29Mar
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
Read MoreAre You Making These 5 Twitter Mistakes?
22Mar
Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out! Twitter has the ability to send your business flying […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
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