There’s a lot going on at the start of a new year! When January rolls around, you’ll probably still be recovering from the holidays, which puts you in a bad position for kicking off your 2020 social media marketing. That’s why I’m here! I’m sharing my marketing checklist that’s going to get your business off […]
Read MoreBlack Friday or Cyber Monday: Which Should You Choose?
21Oct
In 2018, there was a staggering $13.9 billion on Black Friday and Cyber Monday alone! It’s tempting to dive in and say you’ll make marketing campaigns for each of them, but promoting your business for both of these high-traffic days is just going to set you up to fail. Every business owner knows that trying […]
Read MoreLooking Forward: What Will Online Marketing Be Like 10 Years from Now?
23Sep
With the year 2020 right around the corner, you’re probably wondering “How much more can online marketing really evolve?” While of course there’s no definitive answer to this, you know from my latest blog, “Blast from The Past: A Look at the Digital World 10 Years Ago“, that online marketing is only going to continue […]
Read MoreBlast from the Past: A Look at the Digital World 10 Years Ago
11Sep
Remember what the digital world was like in 2009? It might not feel that long ago, but 10 years have passed! With all of the forward-thinking technology that’s made its way into our lives and the constant changes of the online marketing landscape, there’s a lot to reflect on. So, where do we start? Let’s […]
Read More5 Ways to Spring Clean Your Digital Marketing
29Apr
Now that spring is here, you’ve probably seen a lot of tips and tricks for cleaning out your home. But what about your digital marketing? Spring cleaning isn’t just for basements anymore! Regular updates to your digital marketing infrastructure are important to keep things optimized and running smoothly. After all, the marketing standards have heavily […]
Read MoreGoTV Episode 7
19Oct
Thanks for stopping by Go!TV! Ready to get caught up on this week’s biggest news across social media? Let’s get started! Facebook New Facebook Image Sizes Promise New Problems You carefully curated the perfect image for your article but, oops, sorry, the image is going to look pretty strange once your content is shared on […]
Read MoreGoTV Episode 6
12Oct
Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know! Facebook Expect Facebook Stories Ads Soon After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In […]
Read MoreGoTV Episode 5
5Oct
Thanks for stopping by Go!TV! As always, we’re thrilled to be your source for the latest news in the world of social media advertising. Let’s see what’s happening this week! Instagram Instagram Tests a New Feature Allowing Hidden Hashtags Don’t you hate the look of 30 hashtags clogging up the space after a well-thought-out Instagram […]
Read MoreGoTV Episode 4
28Sep
Welcome back to GoTV! We’re dedicated to bringing you the most important social media news. Let’s go! Note: Sources are linked in the descriptions. Instagram Instagram Adds New Shopping Options to Boost Revenue Potential Instagram first launched its Shopping Tags in Stories to a limited group of business profiles back in June. These tags will now […]
Read MoreCreating Your Timeline for Holiday Marketing
24Sep
The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]
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