When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn. Twitter. YouTube. Google+. And now Pinterest. Pinterest is the latest (and greatest )tool in your visual marketing arsenal. If you have been […]
Read MoreTwitter for Home Health Marketing? Absolutely!
23Apr
For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to reconcile the amount of effort to the measurable results. Is it really worth it? If you had asked me […]
Read MoreLinkedIn Results: What Your Home Health Agency or Assisted Living Facility Can Expect!
22Apr
If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company on LinkedIn. This vibrant and highly active professional social networking hub can offer so many positive outcomes to your business that […]
Read More5 Common Facebook Mistakes Made by Home Health Companies
21Apr
When it comes to Facebook, it really does take more than simply creating an account and watching the leads, referrals, and clients come pouring in. The site just isn’t suited for the “build it and they will come” mentality. This is especially true for members of the healthcare industry, and in particular home health agencies. […]
Read MoreAre You Ready for a New Twitter Profile? Ready or Not, Here it Comes!
16Apr
Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience. Facebook has rolled out some important changes to Pages, LinkedIn has rolled out Showcase Pages and now Twitter is rolling out an entirely new […]
Read MoreIs Your Facebook Page Ready for These Changes? What You Need to Know About the New Timeline Layout
15Apr
Just when you thought you had finally made sense of the new layout changes Facebook has introduced over the past months, they go and introduce even more! The difference this time is that the focus of the changes is not your personal profile – it is your Facebook Page: where you market your business to […]
Read MoreLinkedIn Showcase Pages: A Major Change to Your LinkedIn Company Page
14Apr
If you have been keeping up with the content I share here on our blog, as well as on my radio show “The Social Marketing Academy”, you will know that I am a huge proponent of the power of using LinkedIn to promote and brand your business online. The sheer number of possibilities available to […]
Read MoreOwn a Fitness-Related Business? Avoid These 6 Social Media Marketing Mistakes!
19Mar
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As the owner […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 3
9Sep
So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience. Now we are going to round off this topic with the final 5 ways to make your Facebook Page work! 11. Where Is Your Target Market? On Facebook, many of your target consumers have […]
Read More15 Tips to Bring Your Facebook Page to Life: Part 2
6Sep
We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”. 6. Tune Out the Chatter One the […]
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