Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction […]
Read MoreEmail Marketing 101: Think Before You Blast
23Aug
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing. Although […]
Read MoreBlog Building 101: It is More Than Just Opening a WordPress Account
22Aug
As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their own piece of the online marketplace. Why are they doing it? Well for many reasons, but the ones you are […]
Read MoreWant to Target Locally on Twitter? Try These 10 Tips
21Aug
So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland. What about the […]
Read MoreHow to Enhance and Maximize Your LinkedIn Company Page
20Aug
In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility. Now there is another step that will take your LinkedIn Company Page to the next level, but it is […]
Read More5 Reasons Why You Need to Be Blogging
19Aug
Ok, I admit it. I really enjoy blogs and blogging. I love diving into the information, perspective and then sharing what I have learned and enjoyed with my friends. Hey…I am writing this to you on our blog after all! Although I am passionate about blogging, many marketers out there are still not clear as […]
Read MoreHow to Feature Your Products and Services on Your LinkedIn Company Page
16Aug
In my last post I took you through the step by step process of setting up your first LinkedIn Company Page for your business. If you missed this post, check it out in our blog archives. Now that you have your LinkedIn Company Page set up, its time to feature your products and services. By […]
Read MoreFeature Your Brand on LinkedIn with a Company Page: Here’s How!
15Aug
If you have been using LinkedIn as a networking tool for yourself, you understand how wonderful it can be in helping you connect with hard to reach people while gaining lots of visibility and credibility for your company. Another great way to promote your business and extend your reach on LinkedIn is to create a […]
Read MoreGoogle+: Do I Need a Personal Profile or a Page?
14Aug
Since its inception at the end of 2011, Google+ has continued to grow and continues to define itself as a major player in the social media marketing arena. But did you know that aside from a personal profile, your businesses also has the opportunity to throw its hat in the ring with Google+ Pages? While to […]
Read MoreIs Your Company Making These Social Media Mistakes?
13Aug
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. Yet even with all of this information, we all still make our fair share of mistakes when executing our social media marketing campaigns. As an owner […]
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