You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page? The problem is usually that they don’t know where to begin […]
Read MoreHow to Save Your Failing Facebook Page
22May
Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong. It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show […]
Read MoreWhy You Need to Start a Facebook Group Today
20May
Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t? That’s what I’m going to show you. Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy. Better Organic Reach Facebook has been killing […]
Read More4 Reasons You Need Facebook Marketing
15May
Two points. One: You need Facebook marketing. Two: Only having a Facebook business page is not nearly enough. I think business owners tend to think that “Facebook marketing” can be summarized as having a Facebook page and sending out a couple of posts a week, but actual marketing is much more involved and strategic. It […]
Read More4 Ways to Update Your Facebook Marketing Strategy
13May
When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]
Read MoreThe Worst Status Updates Ever and How to Write Better Ones
8May
Status updates are the backbone of any social media account. A page can have an amazing profile photo, the best cover image in the universe and hundreds of positive reviews, but the bulk of content that people will see are the status updates. Mess them up, and it can destroy your good work in other […]
Read MoreCan You Cheat the Facebook Algorithm?
6May
If you want to succeed on Facebook, you have to learn to play by its rules. That means learning about the Facebook algorithm and creating content that makes the social network work for you rather than against you. But can you cheat the algorithm so that your posts show up on everyone’s feeds without boosting […]
Read MoreWhy You NEED to Fix Your Facebook Target Audiences
1May
Picture this: You own a bakery in Tampa, FL. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue—once you log into your Business Manager to set up your audience, you see a plethora of options ranging from target demographics to specific zip codes to everything else that […]
Read More5 Ways to Spring Clean Your Digital Marketing
29Apr
Now that spring is here, you’ve probably seen a lot of tips and tricks for cleaning out your home. But what about your digital marketing? Spring cleaning isn’t just for basements anymore! Regular updates to your digital marketing infrastructure are important to keep things optimized and running smoothly. After all, the marketing standards have heavily […]
Read MoreHow to Grow a Local Network on LinkedIn
24Apr
Believe it or not, LinkedIn isn’t just for national B2B brands. If you use the platform correctly, you can grow a thriving network for your local business. Of course, that information isn’t worth much if you don’t know what to do. That’s why I’ll be walking you through all of the best must-haves if you […]
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