In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. One wrong move can land a company in the throes of a PR crisis and tank its reputation. When the worst happens and all eyes are on them, […]
Read MoreThe Importance of a Good Website
18May
How many times have you gone to a company’s website and found it either so overwhelming or limited and hard to navigate that you just…left. For years, having a website has been thought of as obligatory, something needed but not a primary source of sales or customer interaction. But as business, and the world in […]
Read More13 Best Next Steps To Take When Customer Complaints Go Viral
12May
General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed. Whether or not a business is truly in the wrong, when a customer […]
Read MoreHow to Build Strong Links
11May
Your status as a thought leader is defined by the network that you build for yourself, both in your professional life and in your online image. When you surround yourself with knowledgeable, high-quality people, you gain respect by proxy. As it is in the real world, so it is in blogging. Take everything I just […]
Read MoreHow To Build The Client Roster You’ve Always Wanted
7May
There may come a point in the trajectory of your career as an agency owner when you will have to make a decision: Do I prioritize money, or do I care more about finding clients and projects that I am passionate about? There’s no wrong answer — you should go after whatever goal matters most […]
Read More15 Unique Ideas For Inspiring Brand Loyalty In 2021
4May
by Forbes Agency Council | Expert Panel The massive economic and social upheavals caused by the global pandemic over the past year led to significant changes in consumer behavior, leaving brands to question conventional wisdom on how to improve customer retention. To hold onto their share of the market in a consistently shifting digital landscape, […]
Read MoreGetting Ready for the New Class of Social Media
4May
Remember when MySpace was the end all, be all of social media? Well, it technically still exists, but how many marketers do you know that are planning strategy around it? Things fade, and as generations come and go and our use of technology evolves, so do the platforms that our clients and their customers are […]
Read MoreHow Can Marketers Use Clubhouse?
27Apr
New social media platforms are a dime a dozen, and rarely does one break the mold and ascend to join the likes of Twitter, Instagram, or TikTok. But, as marketers, it is our duty to look at every emerging platform as an opportunity to reach an audience; to look at them as more than just […]
Read MoreThe Essentials of Starting a Podcast
20Apr
Does it seem like every brand and minor celebrity you know is starting a podcast? Now more than ever, audio is a thriving source for both information and entertainment—during the pandemic, nearly 45% of the WORLD has admitted to getting hooked on podcasts. The reason is fairly obvious: the relatively low production cost. If you […]
Read MoreThe Subtle Equation Behind Going Viral
14Apr
Content is fleeting. While your posts might get solid engagement, you’ll be hard-pressed to find anybody in your audience — even devoted fans of your brand — who give your posts much thought after liking and scrolling by. Winning brands aren’t only defined by being memorable but also being constantly present. However, like most rules, […]
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