by Forbes Agency Council | Expert Panel From types of clientele to subject matter expertise, practice areas and menus of services, every agency has its particular differentiators that help it stand out in a crowded field and appeal to its target audience. Facing stiff competition to win clients, agency owners need to take note of […]
Read MoreContent Creators vs. Influencers
12Oct
The use of influencers and content creators has become key in marketing campaigns. Due to their massive audiences or mastery of content, these people can be invaluable when it comes to producing quality work and getting it in front of a massive audience. However, they’re far from interchangeable. First, it’ll probably be helpful to define […]
Read MoreWhy Are You Being Ignored Online?
5Oct
Who do professionals listen to online? What influences them to act and buy the products or services that they do? It’s really no secret—it’s thought leaders, the power influencers of any given industry. But there is no ribbon or knighthood ceremony that grants a thought leader their position of power. Here’s the real secret: thought […]
Read More12 Trends In Account-Based Marketing Every Marketer Needs To Know
30Sep
by Forbes Agency Council | Expert Panel Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results. Of course, “personalizing” a mass email blast by only changing each recipient’s name isn’t going to do the trick. Sending out generic messaging to many […]
Read MoreHow The Pod Structure Can Save A Company
28Sep
What do you do when the old way of doing business isn’t working anymore? How do you know when small adjustments to the way you and your team work will suffice or when sweeping changes are needed? Every situation is different, so I can only speak from my point of view, but when I recently […]
Read MoreTiming Is Everything: The Best Times to Post on Social Media
28Sep
There is a lot to think about when you are executing a social media marketing strategy. The use of visuals, your content strategy, who will be executing the work, how will you measure your results, when the work will be done. All of these play an enormous factor in your success. There is such an […]
Read More5 Social Media Benchmarks for Beginners
21Sep
In a time when there is more competition than ever across all industries, it’s important for brands to leverage the insights that a competitive analysis can bring. Along with giving you a valuable look into where your closest competitors are succeeding and failing, studying the competition will help you set goals for your own campaign. […]
Read MoreThe ‘New Normal’ Isn’t Coming: 3 Ways to Build an Adaptive, Modern Agency
19Sep
by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers, the question is not “How can we plan for the new […]
Read MoreThere’s No Excuse For Not Having A Blog
14Sep
You’ve been working hard at crafting your social media presence. Much like Rocky Balboa punching hunks of meat and jogging up and down the stairs of the Philadelphia Museum of Art, you’ve been working hard to get your brand in peak physical condition. You have been building your Likes on Facebook, your connections on LinkedIn, […]
Read More14 Unique Ways For Agencies To Learn About A Client’s Audience
13Sep
by Forbes Agency Council | Expert Panel The only way a marketing or advertising agency can run successful campaigns is by learning as much as they can about their clients’ audiences first. While some agency clients may come armed with plenty of demographic and even psychographic information about their existing customers and prospects, others come […]
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