by Forbes Agency Council | Expert Panel
The only way a marketing or advertising agency can run successful campaigns is by learning as much as they can about their clients’ audiences first. While some agency clients may come armed with plenty of demographic and even psychographic information about their existing customers and prospects, others come seeking guidance to better understand their own customer base.
To help agency professionals better inform their clients’ goals and identify the ripest opportunities for reaching them, 14 members of Forbes Agency Council shared unusual and sometimes surprising ways of learning more about a client’s audience. See their intriguing ideas below.