A blog is a powerful tool for any brand to grow its presence and authority online. If done correctly, your peers will soon flock to you for your insights! But getting there isn’t easy. Here are five essential elements you need to consider before you begin to publish: Pick Your Platform First things first—you need […]
Read MoreWhy You Need to be Tagging
27Sep
Tagging is one of the most effective tools that marketers have to generate organic attention and engagement on their social media posts. And yet, so many marketers neglect opportunities to tag. Here’s why tagging is important: First and foremost, tagging puts your posts in front of more people. As soon as you tag another account, […]
Read MoreMarketers, Are You Ready For The Holidays?
20Sep
You’ve seen it, haven’t you? It isn’t even October yet and stores are already readying their Christmas displays. It might seem a little obnoxious, but there’s a good reason for it: people love the holidays. Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They’re all fantastic […]
Read MoreBecome a Trusted Expert on Social Media
13Sep
For many companies, it isn’t enough to simply have a brand presence online. People will always see a brand account as just that—a brand, and not a real person. One of the best ways to close that distance is by promoting a spokesperson to represent the brand’s interests in a more human way. If you […]
Read MoreThe Secret to Facebook and Twitter Optimization
6Sep
It doesn’t matter how much time you spend creating amazing, compelling content if nobody ever sees it. If you really want to connect with your target audience online, your content needs to be optimized for each platform. This isn’t really news for most marketers, but there are some simple optimization tactics that you could be […]
Read MoreTop 5 Social Media Secrets The Big Brand Don’t Want You To Know
22Aug
The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]
Read MoreDo You Have What It Takes To Be The Ultimate Social Media Marketer?
15Aug
When confronted by a marketing team, many brand owners and even C-level executives think, both to themselves and out loud, “Pssh, I could do that!” Well, the time has come to put you to the test! What does it take to be a truly effective social media marketer? One that can push a brand like […]
Read MoreAre You Sending Too Many Emails? (Probably!)
8Aug
With all of the conveniences brought to us by our favorite email marketing platforms, it’s unfortunately really easy to send a truly spammy amount of emails to our customers. But it’s also easy to send too few. What exactly is the right amount? As usual, it’s a simple question with a complicated answer. Here’s how […]
Read MoreStaying Out of Trouble on Social Media
1Aug
Gossip, controversy, and scandal—there’s no denying that they get people talking! It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, social media in particular eats it up as quickly as possible for a few weeks…before moving on to the next target. While controversy is […]
Read MoreWriting DMs That Turn Audiences Into Advocates
24Jul
Direct messages are one of the most-used features on all of social media. On Instagram alone, users send over 400 million messages to businesses every day by replying to stories or inquiring about products and business opportunities. Just a note: this blog will not be about the construction of chatbots or automations, but rather about […]
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