15 Tips to Bring Your Facebook Page to Life: Part 3

9Sep

So far we have covered 10 ways of enhancing your Facebook Page marketing by enchanting, engaging, educating and entertaining your audience. Now we are going to round off this topic with the final 5 ways to make your Facebook Page work!

11. Where Is Your Target Market?

On Facebook, many of your target consumers have their own pages. So it is a good idea for you to “Like” their page. This brings you onto their radar, but also them into yours (see #12). Search keywords in the Facebook search bar and then filter the results by Pages. Take a look and “Like” suitable candidates. This helps you branch out, grow your base and hit new markets.

12. Don’t Forget Your Newsfeed!

What I mean by this is, when you are logged in as your Facebook Page, click on the Facebook logo at the top left side of the page. This page shows you all of the pages that you have “Liked” (from #11). This looks very similar to your Personal Newsfeed on Facebook and works the same way. Scroll through the postings and see what posts you want to “Like”, comment or share with your own page. Don’t just scroll and click “Like” – browse and make decisions that are on brand and message. Remember, it’s going to be associated with your brand….not your personal account!

13. Trade and Cross Promote.

If you have good relationships with certain organizations or business partners, approach them with an exchange: you will send an update about their page and create a post, and they will do the same thing. This is classic self promotion and works extremely well on enhancing your Facebook Page.

14. Are You Ignoring Your Insights?

Facebook Insights can be accessed from your Home page and are similar in a way to Google Analytics. This is a great way to continually check your progress and make sure that what you are doing is creating success rather than hurting you. It takes time to learn the ins and outs, but is worth the time.

15. Ask Questions!

When you are marketing throughout Facebook, make sure to be inquisitive! Ask questions in your status updates, on other company pages or even start a poll. This is a great way to engage with your audience. This is also a great way of getting some feedback. Think of it as Facebook’s answer to the survey. The best question I have ever seen? What sort of posts would you like to see more of/less of? These types of inquiries will help you actually find out from your own network what’s working and what’s tanking.

Well…there you have it! I truly hope that these 15 tips will help you reorganize your Facebook Page marketing strategy and enhance not only your numbers, but also the level of engagement of your target consumer.

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15 Tips to Bring Your Facebook Page to Life: Part 2

By Christopher Tompkins

6Sep

Facebook, Social Media, Uncategorized

We have already gone through the first 5 ways of bringing your Facebook Page back to life, and now we are going to jump right into the next 5 things that you can change to make your page more engaging, more interesting and convert your “Likes” to “supporters”.

6. Tune Out the Chatter

One the toughest parts of Facebook marketing is that there is so much material out there touting “the best” ways of promoting your Facebook Page. But these mountains of “quick fixes” are not what makes you a success. I’m writing this to show you how to integrate and strategize rather than logging in and snapping your fingers. A successful Facebook strategy is not born from tactics, it is born from a solid strategy that is incorporated into the overall marketing activity of your company.

7. Take Advantage of Applications

On Facebook, every Page comes preloaded with some applications such as pictures, discussions, events, etc. But there are many more that are at your disposal, that are free of charge and allow you to engage with your audience in a new way. You know what your clients like or will be interested in, so go and find applications that they will enjoy using. This will really bring your page to life!

8. Don’t Forget to Send Updates!

By having a Facebook Page you have the ability of reaching your audience with information at any point in the way of a “Status Update”. So you want to send out a minimum of 1 of these per day in order to keep in front of your audience. Don’t have time? You can even schedule your posts in advance as well as promote them through advertising.

9. Custom Facebook Images

I’m sure you have been visiting Facebook Pages that have slick graphics, opt-in boxes, video and more. These are custom designed and can really make a splash. It is handy to have a graphic designer on-hand to help you deliver the goods, but with a general knowledge of a graphics program such as InDesign or Adobe you can create gorgeous custom headers, logos and tab images for your page. Push the boat out and even create custom images for your status updates!

10. Talk Talk Talk, But No Listen

This is one of the biggest pitfalls. You post and people comment or like. Someone comes onto your page and posts to your wall. What do you do? If you said nothing, then you are missing the trick. Two way communication is something from the gods when you are doing Facebook Page marketing, so make sure you write back to everyone who has posted, commented or liked. Answer their questions, thank them for their comments. You want the conversation to continue, not end before it started. And while you’re at it, why don’t you go to other pages and comment, like and share?

And that’s your second batch! Up next, the final 5!

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15 Tips to Bring Your Facebook Page to Life: Part 1

By Christopher Tompkins

5Sep

Facebook, Social Media, Uncategorized

When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media profile/page/group….and nothing is happening. One of the largest sites that respondents focused on was Facebook, and in particular the Facebook Page for your company.

This issue is one that many of us are faced with. We log-in to Facebook, knock out a quick page and start placing updates or, more worryingly, sync it to Twitter and let the Twitter feed populate the page.

Here, I want to present a few things that you should do – focusing more on a strategy than a whole list of tactics that are supposed to be instant winners. Without a successful base strategy, all the tactics in the world can’t help.

So, here we go:

1. Look at Your Facebook Page as a Marketing Channel

While this may seem a bit obvious, many businesses don’t think this way. The thought of Facebook for marketing is a relatively new concept in the world of marketing when you compare it to advertising, public relations and even email blasts. So incorporate it into your brand marketing. When you roll out your marketing plan and decide where your promotional hubs are – make sure your Facebook Page is in that list. Just think, when you made your last major announcement, or spoke at a conference, or held a charity event…did you post any of the coverage on your Facebook Page? This is the sort of opportunity that many of us miss and can promote engagement with your target audience.

2. There is a Second Promotional Life Outside of Facebook.com

You don’t just market your Facebook page to the active community who are on Facebook, you need to promote it offsite as well. Facebook “Likes” can be a bit tough to come by, but imagine if your ‘face to face’ clients knew about your page? Have you ever mentioned to these clients that you had a Page on Facebook? This can be a huge missed opportunity. How visible is your Facebook Page in your marketing materials: business cards, website, email signature, commercials, brochures, print ads, direct mail…I can go on. Successful Facebook Pages are not built 100% on Facebook.

3. Have You Asked Your Supporters for a Like?

Every business already has a built-in fan base: your supporters, your clients, your friends, your family, your employees and their network…well you get the idea. The number one reason many of us don’t ask is that we don’t think we should “sell” to our friends and clients. That’s a big misconception – you won’t be selling to them all the time, which brings us to…

4. What is Your Message Strategy?

Why do people continue to interact with your Facebook Page? Well, you need to enchant them to get them to stay. I always tell my clients that in order to get traction on their Facebook Page they need to make sure their message strategy will educate, entertain and/or engage their Facebook Fans. You need to think about what you post. If you are a recruitment firm, don’t just post your latest positions – post articles about how to master the job interview. If you are a nonprofit, don’t just ask for donations – post or write articles educating your audience about your cause overall. If you are a social media guy (ahem) don’t just talk about your services – share useful content.

5. Pictures and Video – Where Are They?

One of the biggest problems with Facebook Pages is that sometimes there isn’t a lot of variety with the postings. Mix it up by using pictures and video. See an interesting video on YouTube? Copy the link and share it on your page. See an interesting infographic that your target market would enjoy and benefit from? Post it! Of course pictures of your events, meetings, conferences and the like are wonderful – if you can’t create it yourself, support someone else and share. It is “social” media anyways, isn’t it?

And there are many more to come! Make sure to check out Parts 2 and 3 to see the rest of 10 tips on bringing your Facebook Page to life!

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Summer’s Over – Is Your Holiday Marketing Plan Underway Yet?

By Christopher Tompkins

4Sep

Marketing, Uncategorized

Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter.

What do all of these holidays have in common? They are wonderful marketing opportunities for your business.

While some of you may already be sighing, thinking that “aren’t these commercialized enough?” My answer: absolutely! But that is not what my sentiment is here. This is not about commercialization or fooling consumers into purchasing products or services that they don’t need or want. What this is about is aligning your marketing message and position to align with the needs and emotions of the season.

I know it sounds a bit airy-fairy, but if you tying your message into a particular holiday season you may see yourself grab the attention of a consumer who may have otherwise passed you by.

So look at your marketing materials and plan, then see what holidays are happening around the same time. For example in the USA, Thanksgiving is universally known as a time of giving. Perhaps in your email blasts you can send out 10 tips to giving back during this holiday season. Or in your print advertisement you can give an exclusive discount to those who order before a certain date, then give a certain amount to a related charity.

Also, offering discounts and specials around the December holidays will really grab the attention of your marketplace. While this is not an extremely shocking thought…do you know that many small business owners overlook this? Offer solutions and helpful tips to making it through the holidays – you will be surprised at the response!

This is also where you should be pulling out your marketing list. I’ve written about this before, but just as a reminder a marketing list is a simple list of all of your marketing activities that you take part in. So for example, this would be a strong marketing list:

Email Marketing/Blasts
Google Adwords
Coupons/Discounts – Flyers
Social Media Campaign
Billboards
Print Advertising
Press Releases
Media: Television, Radio, Print
Events/Exhibitions

If you look at the activities that you have coming up on your marketing list, see how you could come up with a short-run campaign to capture more interest while using the holiday angle. At the end of the day, it is good to tap into the emotions of your audience during each holiday season. By offering them solutions to their problems, you will not only grab their attention – but you might just grab their loyalty as well.

While this may seem like a fairly elementary article, I really wanted to share it with you to drive home the effectiveness of this marketing strategy. Hope it makes you think twice when doing outreach to your target audience! And get started today! The months leading up to the December holidays go exceedingly fast – so you need to start your planning and budgeting yesterday.

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How to Brand Yourself On Social Media Networks Without Spamming

By Christopher Tompkins

29Aug

Marketing, Social Media, Uncategorized

Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet – and the social media realm is no exception. Most users try hard to evade these spammy interactions. When marketing your business, you want to avoid being viewed as a member of this pesky crowd.

But how do you avoid that pitfall and still use social networking as a tool to market your business?

Two words: Be Genuine.

Social networking is all about making connections and building relationships. As any top salesman worth his salt will tell you, “You’re not selling a product, you’re selling yourself.” Social media platforms are all about authenticity. Branding couldn’t be easier for those willing to open themselves up and truly connect with their potential clients.

Be Real – Connect with people by sharing who you are, your thoughts, feelings and ideas. Don’t project a false “image”—sooner or later, you’ll be found out.

Have Conversations – Participate in and create discussions that are stimulating and informative. Spreading ideas and providing respectful and thought provoking debate can get you noticed.

Build Relationships – The most loyal of customers are people who know and trust you.

Don’t Pitch – No one likes a salesman, so save the pitches for the car lot. Trust that you have the “right stuff” (a unique service, product or perspective) that will draw those who need that “stuff” to you.

Listen & Be Helpful – If you are listening to what people have to say about their likes, dislikes, needs and desires, you will know better how to serve them. You might also know how to help them solve a problem. When you give, you get in return.

Provide Value – Whenever you do post something, make sure it’s something of value. Whether it’s a witty status update that brings a smile and leaves them with a little piece of your personality or a quick blurb and link to a relevant article, make sure you’re not only making contact but sharing something valuable. Can it brighten their day, teach them something, get them in on an incredible deal? Then it has value. People prefer value over bottom barrel prices.

No Expectations – Don’t have expectations for how and when people should respond to what you give, building any relationship takes time. They may not need you today but they might tomorrow. The person they trust the most, who is freshest in their mind, gets the business or referral.

Spamming is very recognizable. That’s why email servers have created a file and filters to catch it. You don’t want to end up in the SPAM file. Provide value, practice authenticity, care about people, and you should do just fine.

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Should Social Media Play a Role in Your Marketing Plan This Fall?

By Christopher Tompkins

27Aug

Social Media, Uncategorized

As a relatively new subject for many businesses, there are many misconceptions about the social media universe and its impact on a business’s bottom line. As we are nearly shutting the door on summer and opening the window to the fall and winter months, I wanted to address one of these misconceptions in hopes that it will help you create an even better marketing campaign for the coming months. Who doesn’t want a synergistic marketing strategy going into the busy holiday season!

Ok, here we go:

Social Media Marketing Does Not Take the Place of All Marketing Activities

Why do I say this? It is down to the fact that I have been alarmed by the amount of businesses out there that are forgoing all of the traditional marketing channels to invest solely in a social media marketing campaign.

In fact, every week I speak to at least one person who wants to put all of their “marketing eggs” in the social media basket. From a business standpoint, this is great for my agency, but from a marketer’s standpoint it is not a good decision. In fact, if a client has no marketing strategy and are undertaking ZERO other marketing activities, I caution them against investing all of their capital into social media marketing.

Why?

Because in order to truly tap into the benefits of social media marketing, you need to have an existing marketing strategy to incorporate it into.

In fact, I’ve even spoken with large international firms that were having huge success with their advertising strategy, but were going to totally scrap it and invest in social media. While the social media spend is crucial to a business, if you were spending $100,000 per year on advertising and were generating $500,000 in income….why would you just suddenly stop?

Now don’t get me wrong, there is value in executing a social media marketing campaign on its own, but the success is just at a lower level than when paired with a cohesive marketing strategy. You need to understand that social media marketing is not the be all and end all of business, but rather the glue that holds everything together and the powerful megaphone that will get your message seen and heard by millions of members of your target market.

Now onto budgets. If you are unable to take on social media yourself, outsourcing is a wonderful solution…but you need to budget for the activity. Believe me, as a marketer for over a decade, I know very well how important the marketing budget is and how little we have to work with in order to create mountains of success. My point is that if you are going to decide to spend on social media marketing, you need to make sure that all of the other spokes in the marketing wheel are well oiled and ready for action. This way you will be maximizing your marketing spend while also maximizing your marketing potential.

Just think about it. You get to hit your audience only once when you send out an email blast. But what if that same email was re-purposed on your blog as an article, a topic for a video you post on YouTube, a discussion seen by thousands on LinkedIn, a tweet on Twitter, a pin on Pinterest, a Company Page update on LinkedIn….and the list goes on (and it honestly does). So where you email database was only 350-1,000 people, you would be able to hit upwards of the hundred thousands with social media.

My advice is to consider the positive effects of social media WHILE you are formulating your plan. Already done it? Then revise your plan with the social media effects in mind.

Also, it doesn’t hurt to schedule time with a consultant to walk you through all of this. Sometimes an outside perspective can really make your ideas come to fruition faster and possibly open doors to new opportunities.

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Social Media Engagement: Why You Should Think Before You Type

By Christopher Tompkins

26Aug

Social Media, Uncategorized

Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table.

Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation. Many times you can even improve on a poor first impression.

But when it comes to online interactions, it isn’t as simple. Your words last forever and can be seen by millions.

There have been many high profile stories in the news about everything from children finding out about their parents’ divorce by reading their mother’s Facebook profile (yes, real story) to job seekers losing their opportunity based on the negative things they “tweeted” about their interview on Twitter. So the first points to consider are to not only think before you write, but also make sure that what you are writing you don’t mind everyone seeing.

When choosing to interact with others online, you are in a way “going public” with your profile and building your (online) reputation. Yep, even if you are playing on Facebook your online footprint is being documented. That being said, when it comes to interacting and marketing online, your reputation is the most important thing in the world. And this reputation goes further than your profile page or online resume/CV. What your online reputation consists of is everything you write, every interaction, ever message you send, ever person you connect with. Your reputation will fuel what people say and think about you, with many of these opinions never being shared with you.

As your reputation is built around interaction, let’s talk about something to be weary of – negativity. Every person you interact with online is part of your virtual community. So whether they are directly connected with you or not, you share common contacts and associations (many of which can be unbeknownst to you). So it is important to be mindful of your words.

Let’s take LinkedIn for example. When you go into your favorite group, read through the latest discussions, you find one that peaks your interest. You click through, read the article and when you are halfway through discover that you completely disagree with the points being shared. They are totally wrong! Why? Because in your experience this is not true. Great! That’s what LinkedIn discussions are all about, sharing different points-of-view, insights and experiences. Who knows, your point could change the point-of-view of the person posting the discussion. Your information is pretty powerful.

But, how do you make your point? Remember, LinkedIn is a professional site. Do you insult the person? Speak in a condescending tone? Send them a private message telling them that they are silly and way off point?

If this sounds like you, please be careful with what you write (and this goes for all of the other social sites as well)!

When you want to share your point-0f-view, do it in a productive professional manner. Remembering that this is a public forum, watch your words. If you don’t agree, don’t just say that. Make a case, share your wisdom and experience. By engaging with others (especially if the person you are interacting with has a large following) you have a prime opportunity to grow your own online visibility. The point is that you want to build your reputation, not tarnish it.

Being consistently negative can result in word of your behavior spreading, people will discuss it, you may be ignored and more. The worst part? Many times you won’t even know it is happening until its too late.

If someone irritates you, ignore them or remove them as a connection. This constant refinement will also help you get the most out of your time online. Sending them a message telling them you don’t like them is not the answer. And guess what? Sometimes these “hate mails” get forwarded, shared and discussed. Again, this activity is something that you won’t know is occurring.

Now don’t get me wrong, I’m not saying you shouldn’t have your say. Opinions are crucial in the social media space. My point is to make your contributions online productive and aligned with your professional acumen. This will help you build a strong, credible profile and help your business grow. Being negative and antagonistic isn’t the answer.

With that said, many of the so-called social media rules are not new, groundbreaking or even shocking. They are based on the fundamentals of communication and interaction. So whether you are using the online media for personal or business reasons, treat others as you would like to be treated.

So what do you think? Have you come up against this while online and how have you dealt with it?

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Blog Building 101: It is More Than Just Opening a WordPress Account

By Christopher Tompkins

22Aug

Marketing, Social Media, Uncategorized

As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their own piece of the online marketplace.

Why are they doing it? Well for many reasons, but the ones you are probably interested in is the fact that they are top credibility and customer relationship builders for businesses and create many new opportunities to grow your business. Not to mention that they drive that all important traffic to your website!

So, let’s get down to basics…and I do mean basics (anyone familiar with the blogging platform – avert your eyes now).

A blog is basically an online diary where you can share your opinions, expertise, favorite videos, relevant pictures…basically anything that you want to communicate to your target market of readers. What makes it different from your commerce website, is that the language is more conversational and should inspire comment and conversation with your readers.

As a business person, think about a blog as a conversation starter with your customer. Every time you write to your customer (by posting a note or article on your blog) you are blogging. As you are the author of your blog postings, you are considered a blogger. I share this with you because sometimes the above “blogging lingo” can over complicate such a simple concept, so it is best to understand these terms before you dive in.

Blogs allow your customers and prospective customers to learn more about you and your business as well interact in real time, through commenting on your posts. The by-product is that when you share your expertise with the masses, you build your credibility in your industry. And best of all…it can work as a direct funnel of pre-qualified leads directly to your website.

These are the steps to get started:

Sign up for a free blog on either WordPress or Blogger (two most used FREE blog sites….I prefer WordPress)
Using their ready-made design templates, choose a suitable layout for your blog (make sure to use one that fits your message and topic….so no puppies spilling out of baskets if you are a chain of funeral homes)
And then start posting!

Ok, simple enough. But what the heck do you write about? The simple answer: anything that is related to your business or area of expertise. If you are an economist, write about some of the recent advances in economic policy. If you own a computer software company, share ten tips to a faster desktop computer.

A great way to easily generate activity on your blog is to look at every piece of information that you have written in the past (articles, ebooks, marketing materials, brochures, company bios, etc) and see if you can recycle it! Post it on your blog and you have instant content!

Now that you have a site, design and content…it is time to let people know it exists. Let everyone know about your little piece of heaven on:

Your email signature
Your company website
Social Media Networks (Facebook, Twitter, LinkedIn, Pinterest)
Use Digg and Technorati to share your stories
Market your blogs through article marketing sites
Send out an email blast to your database
Anytime you write an article for anything online, make sure to add the link to your blog…even in discussion rooms and message boards

Now that you have people coming, make sure that you write new blog postings packed with useful information at LEAST twice a week. The trick to effective blogging is not to do 100 posts a week, but to pick a number and hit it consistently. Once a week all you can spare, that’s fine if you make sure to do it every week.

Blogging does not create instant results, but as your audience of followers grow, so will the number of business opportunities. In my opinion, blogging is one of the crucial marketing mediums that every company and individual should not ignore.

Top Tip: If you do not have the time or expertise to get a blog started quickly, it is absolutely acceptable to outsource this to a company who specializes in this.

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How to Enhance and Maximize Your LinkedIn Company Page

By Christopher Tompkins

20Aug

LinkedIn, Social Media, Uncategorized

In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility.

Now there is another step that will take your LinkedIn Company Page to the next level, but it is one that is little known. There is a feature on LinkedIn that will enable you to customize how your page appears to people in different regions, but more importantly you can enhance your page visually. Here’s how!

1. Login to LinkedIn and then navigate to your LinkedIn Company Page.

2. Click on “Services” when you get to your page.

3. Once on the “Services” page, click on “Edit”.

4. Now you will see that the view on the page has changed drastically. There will be a 4 step process to complete to customize your page fully. First up is to setup your default settings, to do this you can skip “Step 1. Create multiple variations of this page.”

5. Now onto Step 2. Here create an eye-catching header and description that completely describes what you do and is packed with keywords to enhance your LinkedIn visibility.

6. Now onto Step 3, which I think is absolutely crucial to make your page visually stunning. You are able to create three different banners of 646 x 222 pixels (max 2MB in size). I would suggest that you use the following topics to create a banner around: sales, key products, new services, exclusive information,etc. It would be useful to have a graphic designer create these for you, preferably the one who has created the rest of your branded collateral. Once you have these, first copy and paste the URL that you would like the image to click through to into the space provided. Then click on “Add a banner image here”, browse for the image, choose and save. Then repeat this for the second and third banners.

7. Step 4 is extremely useful, as when you add multiple services and products to your LinkedIn Company Page, the order they are presented may not be how you want them to appear. Here you are able to choose the order of how your services will be presented. Simply click on the drop-down menus and choose each accordingly.

8. The last area to be completed on the left hand side is the Disclaimer, if you have one, add it here.

9. Now onto the right hand side, which is quick and easy. If you have a video that is available on YouTube which presents an overview of your company, products and/or services this is where you can feature it on your page. First add an eye catching, keyword loaded title and then copy and paste the YouTube video URL. Once you are done, scroll to the top of the page and click the “Publish” button on the right hand side.

Now you can take a look at your new page and test it for effectiveness. Make sure that the images appear as desired and that the click-through links are accurate. Check to see if the video is working adequately. Double check the spelling and keyword placement.

And there you are! You have created your first enhanced LinkedIn Company Page! Now get out there and let people know about it by sharing links to your page on your personal profile as well as your other social media profiles.

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How to Feature Your Products and Services on Your LinkedIn Company Page

By Christopher Tompkins

16Aug

LinkedIn, Social Media, Uncategorized

In my last post I took you through the step by step process of setting up your first LinkedIn Company Page for your business. If you missed this post, check it out in our blog archives.

Now that you have your LinkedIn Company Page set up, its time to feature your products and services. By doing this, you are able to showcase your offerings in a way that is not only visual, but also wonderful for searches on LinkedIn.

Once again the process is fairly straight-forward and doesn’t take very long. By following these instructions to the letter, you will get started in no-time!

Login to your LinkedIn account.
In the search bar, key in the name of your company, then choose it from the drop down list.
This will take you to your LinkedIn Page. Now that you are here you will notice that underneath your company name there are different page tabs: Home, Products, Insights, Analytics. We are going to focus on the “Products” tab here, so click on this.
Now you will see the page with a box that says “Showcase what your business has to offer”. Take a quick read through this and then click “Get Started”.
Now you are on the typical page where you will add your products and services from now on in. First you want to identify if you are going to add a product or service – tick the box next to the one you choose.
Then select a category for the product or service – think about in the grand scheme of things, where it will fit in best.
Next, add your product or service’s name. Be specific and if you have model numbers or other specific details, here is the place to add it!
Now it is time for a photo. If you are adding a product, make sure to use an excellent picture of that exact product. If you are featuring a service, use a picture that is representative of that service. Make sure that it is 100 x 80 pixels and no larger than 2 MB in size.
Now you need to add a brief description of your product or service. I would copy and paste this from your website and then edit for keywords and length.
Next add a list of key features. This is a great way to show the benefits of your product or service as well as get in those all important keywords. Have more features than the four boxes provided? Simply click “Add more features” and additional boxes will appear for you to fill out.
Need to add a disclaimer? Next is your chance to add one by simply typing it into the space provided. And with that….you are done with the left hand column.
Now, onto the right column! First on the right hand side, add the URL for your product and service (which means where people can click and learn more or purchase your product or service).
Next you want to add people to the “Contact us” section who can help anyone who is interested in learning more about what is on offer. In the blank space, where it says “Employee name…” key in the contact from your company and choose from the dropdown list. You can add three people here if you like.
Now you can add a promotion! Is there a special offer or a coupon that a visitor can get on the web? Give your promotion a title, share the URL and then describe the promotion….easy as that.
Finally, do you have a feature for this product or service on YouTube? This is your chance to add it. Simply copy and paste the YouTube video address and paste it in the space provided. Give LinkedIn a few seconds and you will see your video pop up!
The last step is to scroll to the top of the page and click the “Publish” button on the right hand side.

Congrats! You have now added your first product or service to your LinkedIn Company Page! If you want to add more products and services, all you need to do is click on the “Tools” button on your company homepage and choose “Add product or service” from the dropdown menu. In our next post, I will show you how to enhance your LinkedIn Company Page to truly make it stand out from the competition. Have any questions or need help with your social media marketing? Make sure to reach out to us at The Go! Agency – we are experts at helping you achieve your goals online.

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