7 Innovative Tools That Social Media Marketers Love

24Jan

Content Creation, Copywriting, SEO, Snapchat, Social Media

When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools to amplify your voice.

As a professional in the social media marketing world, we spend a lot of time on official social media sites. We can’t type in the letter F without our browsers compulsively prompting us to go to Facebook or T for Twitter. However, to truly be effective and engaging, you need more than just the basics. Here are the top social media marketing life-saving websites and apps that will ramp up your marketing game.

1. Hashtagify – Let’s face facts. A hashtag is only good if it’s popular. This is where Hashtagify comes in to save the day. Type in a hashtag to see how many people are talking about it or if it’s dead. As you’ll quickly learn, a hashtag is a very time-sensitive tool, and I’m not just talking about calender-centric ones like #ManicMonday or #MerryChristmas. They focus on trends and hot cultural topics and should be used accordingly.

2. BuzzSumo –While Hashtagify helps you see what hashtags are popular, you will still need a tool to help you find the best content. You should note that BuzzSumo Pro is not cheap, but the free version will help you discover the best shareable and popular content on the web.

3. BundlePost –Bundle Post’s tagline is “Stop managing your posts. Spend more time engaging.” This tool can help you with the quantity side of social media marketing. Sharing and curating others content is essential, albeit time-consuming. Bundle Post can automate a personalized bundle of content for your social media accounts. It even works alongside Hootsuite.

4. Hootsuite –Speaking of Hootsuite, it’s rare to find a marketer who isn’t in love with this tool. You can find content, schedule your posts, and study analytics inside one lovely tool.

5. StayFocused –Here’s a secret. Our brains do not automatically block all distracting content. We work on the sites many go on to play, so we must ignore a whole lot of enticing content while we’re trying to execute marketing strategies. StayFocused will help you stay on task by limiting the amount of time you spend on distracting websites. This is great so you can keep moving and complete your task. A Google Chome extension is available for free.

6. Grammarly –Ah, the typo- destroyer of worlds. Luckily, Grammarly has the power to fight back. This handy tool will help your copy become sharper, more engaging, and correct. Remember your English teacher in high school? It’s like her, only nicer.

7. OneTab –Social media marketers need to research and do A LOT of web browsing. On average, most managers visit 200 web pages a day. That sounds like a nightmare for those who only like one or two tabs open at a time. Well, OneTab is here to help. It’s a fantastic tool that will combine all our pre-existing tabs into one, shareable web page that adds a bit of convenience to a chaotic day.

HELLO?! Is anybody out there? Trust me, there are tons of people out there. The above tools will help your brand’s online visibility to skyrocket and your following to increase exponentially. Try a few today and get back to us and tell us what you think!

The 10 Traits Of The Ultimate Social Media Marketer

By Christopher Tompkins

3Jan

Social Media

What does it take to be a truly effective social media marketer? One that can push a brand like no other and establish an amazing online presence? The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? So can you.

Here are the top traits that the ultimate social media marketing campaigns have:

1. Focus. Your content should be specifically relevant to your industry and type of work. This doesn’t mean every post should be about your business. Instead, post articles and interesting posts that your followers will enjoy.

2. Passion. How are people supposed to be interested in your company if you’re bored with it? Trust me, your lackluster effort will show in your content. Get pumped up! You should be proud and passionate about your brand.

3. Professionalism. Social media is about casual communication, but that doesn’t mean you’re not a professional. Keep it classy, fellow marketers.

4.Authenticity. People can spot a scam a mile away. The internet is already full of cheesy marketing tactics and empty promises. Make sure you stay honest and true to your brand.

5. Consistency. You never want an excessive amount of time to go by without sending out a post. A day is understandable. Two, you’re going to start to suffer. A week, and you will need to wipe away the digital dust. Keep your publishing schedule consistent and reliable.

6. Communication. When a customer, client, follower, or fan contacts your company, you have to abide by three things. Friendliness, timely responses, and a satisfactory answer to their inquiry. Make sure you stick to the basics of customer service and communicate with a cyber smile.

7. Positivity. There’s enough bad news in the world, in particular on the internet. Make someone’s day by spreading some joy through a post. Whether it’s a quote, tasty recipe, or a fun image, your social media content should have a fun factor.

8. Integrity. Don’t take advantage of bad news for marketing gains. Don’t post inappropriate or controversial content. Don’t curse. Don’t fight with dissatisfied customers. Once again, keep it classy.

9. Entertainment. One of the defining factors of social media is that people use these platforms for FUN. Make sure people actually enjoy seeing your tweets, posts, and pins by studying what is trending and most engaging.

10. Patience. This trait combines a bit of everything. You need to be consistent, have a focus, stay positive, and use your exceptional communication skills. All the while, it may take time, but don’t let the quality dwindle. Don’t forget that social media takes time. Do not give up!

There are plenty of businesses who have all ten of these traits. There are also MANY who have none of them. Make sure you keep these in mind when you pursue your marketing ventures. If you do this, online credibility and brand awareness will be yours!

Contact us today to learn more about the best strategies for social media for your business and how you can implement them!

The 5 Social Media Marketing Strategies That Boost Transparency

By Christopher Tompkins

27Dec

Content Creation, Copywriting, Social Media

How has social media marketing changed business? In more ways than you can count. The most significant though, for better or for worse, is that it increased transparency enormously.

If you run a restaurant that offers bland plates and rude service, social media may be a nuisance for you. If you manage an A/C Heating service and you overcharge your customers, it will most certainly pop up around the web. However, if you run an honest business and do your best to produce quality service and products, the internet is an amazing place that you can really shine and reach new people….. if you let it.

The truth is, as long as your business is run right, you should want your brand to be as transparent as possible — and social media marketing has the ability to do this if you keep in mind the following 5 elements. Not only will they allow your business to have a better transparency, but your customer relationships will become so much better.

1. Communication. You don’t want to be a “mute brand.” Yes, you’re sending out content multiple times a day, but if a customer responds to you, it’s vital that you respond quickly. Remember the 3 “P’s” when you are talking with your customers – positive, prompt, and productive.

2. Influence. Take time to find online influencers in your market with quality audiences who would be interested in your products or services. Connect and build relationships with those individuals. By doing so, you are branding yourself as an authority in your respective market.

3. Quality connections. Quality or quantity? It’s better to have quality, focused content versus thousands of online connections, reading your content just once, then disappearing. On the other side of this, you need to be a quality connection yourself by sending out worthwhile content.

4. Consistency. Don’t create a few batches of amazing content and then disappear. This means constantly publishing content and participating in online conversations. Your followers need reasons to stay by your side. Give them what they want.

5. Branding. Show off your marketing skills with consistent branding, color, tone, messages, and mission. This is absolutely necessary as you expand your voice across Facebook, Twitter, LinkedIn, and much more.

Are you less than confident in your approach to social media marketing? You don’t have to be, contact us today! We’re here to help you make your mark and hit your targets.

5 Secrets To Writing Engaging Social Media Posts

By Christopher Tompkins

21Nov

Content Creation, Copywriting, Social Media

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable on the web.

Internet communications changed the way we write and promote our brands. What strategies work the best for social media users? The following five types of updates are sure to pull in readers!

1. Lists. Whether your post is “Top 10 Restaurants in Nashville” or “The 5 Most Important Documents For Estate Planning”, people love lists. They are easy to read and get right to the point.

2. Definitions and industry terms. Does your industry have specific terminology? Teach them to the audience! For example, “The Legal Terms You Need To Know!” is an excellent way to spread a wealth of knowledge.

3. Casual tone. Today’s consumer likes a casual and conversational tone for marketing. “Check out these…”, “Come see our…” further strengthen your brand’s approachable feel.

4. Questions. “Could These Foods Help With Alzheimer’s?” Crafting a social media post in the form of a question is always a good way for readers to click and search for the answer.

5. Powerful vocabulary. Finally, no matter what way you craft your message, your words need to pack a punch. Don’t waste room on weak words. Instill a sense of urgency and importance.

Does your marketing team have writer’s block? Contact us! Our copywriting department will be able to craft your brand’s message into a professional and effective piece of marketing.

The 5 S’s of Social Media Copywriting

By Christopher Tompkins

19Oct

Copywriting, Social Media

When was the last time you checked one of your social media accounts? Chances are, it was less than an hour ago. Do you remember all the posts you scrolled through? Most likely not. In fact, you may remember 2-3 pieces of content you read at max. Why is this? Has the internet made our attention spans that bad? You better believe it. What’s a marketer to do?

There is literally an ever-growing number of posts on Facebook, Twitter, Instagram, and the other platforms. Every minute, a countless number of new ones are published, thereby sending other pieces downward. This, in a nutshell, is why it is essential to make sure your writing is worth remembering. Is this possible? Absolutely — but you need training. The following five “S’s” are absolutely worth remembering as you attempt to write memorable copy for your business’s social media pages.

1. Short – While research shows that people are reading more, that doesn’t mean they want to read a lot. In fact, the longer your post, the less likely it is people to read the whole thing, much less engage with it. Keep things short. Yes, Twitter handles that for you because of its 140 character limit, but that in no way means that you need to always have 138-140 characters. Say what you need to say in as few words as possible while maintaining an appeasing style.

2. Simple – Speaking of style, it is important for writers to note that you aren’t writing poetry. Keep things simple, concise, and transparent. Readers shouldn’t have to decipher your message, but rather have the convenience of a clear message.

3. Specific – As a marketer, it may be your instinct to create a message that can appeal to as many people as possible. However, social media is about reaching your target audience. After all, every business has a specific demographic audience. Advertising can help deliver your specifically-curated message to the right people.

4. Sharp – Crafting your business’s message is the writer’s responsibility. You need to sharpen your message with concise and compelling copy. Cut away unnecessary words such as adjectives, and unneeded fluff. Directly address your audience, speak about a specific subject matter, and most importantly, provide a call to action such as a directive and a link.

5. Strategic – Finally, you need a strategy. It does not have to be overly elaborate, but you must plan for the future and consult your marketing team on the direction you need to take. Whether you are trying to promote a new product, build up an email list, wish holiday greetings, or direct your audience to a new podcast, you need to figure it out before you hit the keyboard.

Are you starting to get the picture? Social media marketing calls for hard-hitting content. There’s not room for ambiguity or longwinded rants — leave that for your personal page.

Why You Can’t Postpone Social Media Marketing Any Longer

By Dale Griffen

3Oct

Social Media

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way.

You should have spent your summer ramping up and strategizing for the upcoming busy season. If you spent a little too much time at the beach and failed to prepare, don’t panic. You still have just enough to get started.

You may be asking why is it so important to act now? Social media isn’t going anywhere, right? Here are just a few reasons why you can’t postpone social media marketing any longer.

Your budget depends on it.

For many companies, the end of the year means restructuring budgets. Did your marketing team spend less than originally projected? Those leftover funds may cost you that same amount in 2019’s budget, thereby losing out on your chance to make your mark online in the future. To put it simply, if you don’t use it, you may lose it. On the other hand, if you’re planning your 2019 budget – have you included a social media budget? Do you know what that figure should be?

You might be wondering what exactly there is to pay for when it comes to social media marketing. After all, signing up and creating a page is free. Well because of social media’s effectivity and potential to reach your ideal audience, over 50 million other companies are already using these sites for marketing purposes. As you could imagine, some of those may be your competitors. Paid advertising options exist so you can have an advantage. Rising above in the sea of other companies on Facebook, Twitter, and other sites is essential to the success of your social media.

Additionally, your marketing efforts won’t get you very far without exceptional content. You will need stunning visuals, compelling copy, innovative video, and much more. As you can imagine, there is a cost for making the kind of content that stops your readers in their tracks and gets them interested in your brand. Whether you are spending money on material or outsourcing to a team of pros, your content deserves attention.

It’s the most wonderful time of the year.

The research is in. People flock to social media from mid-October to the end of January more than any other time of the year. Whether they are hunting for the best Black Friday deals or sending out their holiday wishes to friends and family, they are using the same location – social media platforms. This is why it is paramount that your business has a presence on these sites and your content is tailored to the right audience. Social media marketing can help you stand in the spotlight during this special season no matter if your target audience is down the road or all across the globe.

Get exactly what you asked for.

Every company makes their money in different ways. For example, some depend on website clicks while others require customers to visit their physical location. This is one of the most significant reasons as to why social media marketing works. Your strategy should be customized to meet exactly what your company needs. This is particularly helpful when the holiday season hits and you have sales your customers need to know about, or you have a new e-commerce site that is ready for things like the Cyber Monday rush, but you need to raise awareness. It’s up to you to choose how social media works.

End 2018 strong and begin 2019 with a bang!

I have talked to many business owners who say that a majority of their returning customers found them during the holiday rush. It may be thanks to a Black Friday doorbuster, a Small Business Saturday sale (yes, that exists, and social media has made it huge!), or a gift from a loved one that brought their attention to the brand, a lot of customers choose new companies to stick with for the new year. This is why raising brand awareness and online visibility cannot be overlooked during these following months.

Are you ready?

Social media marketing will help legitimize your brand and get people talking about your business online. There’s never a better time for it than the busiest season. Everyone is buzzing about, make sure your company isn’t left in the stone age!

The 20 Questions Every Social Media Marketer Should Ask

By Christopher Tompkins

26Sep

Social Media

When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. It will help tailor content to your specific interests, allow people you know to find you, and allow the social media experience to be the personalized journey it was always meant to be. That being said, even for those creating a personal profile, it can be a daunting task to answer all these questions. Creating a social media presence for your business can be just as challenging.

As a business owner, you should already know your company inside and out. But how well do you really know your work? There’s no doubt that your knowledge about your enterprise will be put to the test when setting up your social media pages. Yet this goes beyond knowing your mission statement or hours of operation. You have to ask yourself what the goal of your marketing is. What do you want out of your social media marketing journey?

I created the following questionnaire that you should keep handy when starting out. As you will see, most business owners will be able to answer some of these questions. However, others will require a bit more thought. Have your marketing team ready to do some some soul-searching for the sake of the business!

1. What is your industry?

2. Who is your perfect customer? Which demographics do they belong to?

3. Do they interact with your business online or in person?

4. If you were a customer, what information would be needed to have a successful and positive experience?

5. What are your business’s basics? (Hours of operations, address, phone number, email, website, etc.)

6. What is the tone of your brand’s message?

7. What are your spotlight products or services?

8. What products or services are the most profitable?

9. What is your desired geographical reach? (The people in your town? In your state? In your country?)

10. What is your business’s online presence before social media?

11. What content does your ideal customer actually enjoy to read, listen to, or watch?

12. What content do your competitors share?

13. What online presence do your competitors have?

14. How much are you willing to spend on social media advertising?

15. What visuals do you have at your disposal?

16. Who are the thought leaders in your field?

17. What news sources can you incorporate into my mix?

18. What are the busy and slow times for your team?

19. What pre-existing marketing material (blogs, podcasts, banners, etc.) do you have to use?

And of course the ultimate question:

20. What is your marketing goal?

The reason why number 20 is so critical is due to social media’s diverse possibilities. A somewhat outdated mentality when looking at marketing is trying to figure when and how you are going to get your money back. In other words, return on investment, or ROI. However, while return on investment is important, there is another ROI that should be considered – return on influence. Social media has the ability to increase your stance as a legitimate and influential thought leader in your industry with a large following. Keeping this in mind, your ultimate marketing goal could be the following:

– Increased website clicks

– More blog visits

– Increased podcast listens

– More substantial sales inquires

– Improved lead generation

-Better quality customer service and communication

Social media marketing can do all this and much more, but you have to figure out what your business’s particular focus needs to be, otherwise your online marketing strategy will be a mess and not produce anything at all.

As you go through this book’s many lessons, keep in mind your answers to this questionnaire and determine how your goals can benefit from these strategy ideas.

Creating A KPI Measurement Plan

By Christopher Tompkins

19Sep

Advertising, Social Media

It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth.

Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth due to the number of businesses investing big money into their social media budgeting.

Sharp marketers have the know-how to develop social media strategies that provide a foolproof value proposal measuring the appropriate data and pivoting when needed to reach business targets. With this strategy, the value always presents itself through the measurement of the correct social media KPI data.

So how do we define our bottom-line marketing needs through key performance indicators?

In order to discover this answer, first, it’s necessary that you define your social media marketing needs. For example, do you need to reach new audiences? Or are you wanting to ramp-up sales for a new service or product launch? These are just some of the questions you can ask yourself to pinpoint this answer.

After you have defined your critical marketing needs, you can now define measurable goals and set your own key performance indicators.

Here are some useful KPIs to consider:

Audience tracking – Track this demographic data with a social media analytics tool such as Google Analytics to prove campaign progress. When you compare this data against follower growth data, you’re enabled to track if your growth is coming from your chosen markets. Audience tracking also highlights customer trends and recognizes shifts in behavior.

In this particular KPI, you’ll want to measure what your customers are saying as well. Consider tracking your number of direct mentions using a social listening tool that offers a keyword search function.

Engagement measurement – This is possibly one of the most important measurements because it indicates that people cared about what you had to say, resulting in some action. The engagement metric highlights those you should be targeting in your retention efforts as well. Lucky for us, engagement is simple to measure, especially with tools like Google Analytics for a no-nonsense way of gathering this data.

Influence – This can be a subjective metric and solely relies on your business or organization’s perspective for definition. However, no matter how it’s defined, you’ll essentially analyze your engagement metric and determine if the sentiment is positive, neutral, or negative and this will give you an influence measurement, answering the question of if your campaign is being well received by your targets or if it’s a flop.

Lead generation funnel – Exposure, awareness, and engagement compose this measurement funnel. You can define your impact and presence through these social channels by understanding your campaign’s reach, engagement, and influence.

After you’ve tracked this information, it’s time to organize it. Do so by using something as simple as excel to highlight metrics mattering most to your organization. A good way to go about this is creating a tab for high-level overview of your all of your campaigns and a tab for the period of time the report is on. Tip: Use the same format you would use if you were reporting on a traditional non-social media campaign.

Conversion – The ultimate goal is to convert the user to commit to your desired action, correct? Because of this, the most important metric is your conversion rate. This reflects the number of casual users who performed the action asked of them. An increase in conversion rate is the best way to prove the success of your social campaign.

One of the best things about using social media marketing is the tremendous amount of data that’s provided to marketers. You can make well-informed marketing decisions to reinforce your ROI by looking at this data objectively. In addition to quantified action tracking, keep in mind to always take full advantage of the raw feedback published by users too.

How To Start Your Social Media Copywriting Journey

By Christopher Tompkins

26Jul

Facebook, Marketing, Social Media

When you first set foot in the world of social media marketing, you have some “company soul searching” to do. You have to reassess what is important, which services you want to promote most prominently, and perhaps most important, what you want your customers to remember the most about you and your team. All of this is of course conveyed through the written word in all the fields that the social media platforms provide.

This is the time to start talking about yourself. Every company needs to make sure their social media profiles are optimized with the most relevant, updated, and essential information so a customer does not have to make an effort to find the information needed to interact with your brand and in the long run, make a transaction.

Fill In Every Field.

Creating a social media profile for your company from scratch will force you to go back to the drawing board for certain items such as “mission statement” and “company objective.” Other times, you will (and should) have all the information immediately available. It’s important to fill out every single field the platform offers. Some sites such as Instagram will require very little information to achieve a 100% optimized profile. Others such as Facebook will have request quite a bit of writing. Additionally, others may have certain functions hidden behind a paywall or only allow so many details before you have to upgrade to a premium account. Regardless of platform, be as thorough as possible.

But here is the good news – a lot of the heavy lifting may be already done for you through pre-existing marketing and general information you have created for your company for other purposes.

However, if you are writing from scratch, ask yourself what you would want to know about your company if you were stumbling across it as a customer for the first time. What is your team’s work ethic? What do you hope a customer can take away from their experience with your company? What products are your pride and joy? Consider these questions when trying to define your business and what makes you stand out.

Keep in Mind the Keywords!

In the world of social media marketing, we often talk about keywords when referring to content. Yet keywords also help you when you are in the early stages of page optimization. When you are filling out your company’s About section, Company Overview, Mission Statement, etc., keep in mind the words that people would use to search for a business like yours.

For example, if you run an auto repair shop in Miami, you should definitely incorporate “auto repair,” “Miami,” “Florida,” “automotive,” and other relevant words in your copy. You may want to even consider some top-performing hashtags. Just make sure you don’t overuse them and ensure they are evergreen. In other words, make sure they are hashtags that stay relevant and do not depend on the time of year or a temporary element of your business.

Set Hours and Mark Your Location

Consider social media your online “open / closed” sign. Many people use company’s social media pages as resources for information and perhaps one of the simplest requests is to figure out if a location is open or closed. Simple, but very effective.

Another vital aspect of optimizing your social media pages is to set a location. Yes, this may seem obvious. But I cannot tell you how many companies I have interacted with that have not added a location to their Twitter, Facebook, or Instagram pages. These companies miss out on location service and targeting audiences. This is particularly useful for mobile users because they will be able to see what companies are in the area that offer a particular service or product. This is also very helpful when companies who wish to delve into more advanced advertising techniques, as locations, zip codes, and regions are all instrumental in finding the right audience.

Time Travel and Stockpile

Let’s face it – no one will like or follow an empty page (except for Apple, which hasn’t shared a single tweet, but manages hundreds of thousands of followers thanks to its name). You will want to create a ton of content and, if the platform allows, backdate it. This is only a function offered by Facebook and a select other platforms, but it proves to be useful when you are trying to position your business as legitimate and modern.

You should also stockpile content that you can start sharing, including tweets from industry influencers that are available for retweeting and quote tweeting, news articles you want to share and comment on, and ideas you may want to later talk about in the form of a blog or note.

Pin Your Spotlight Content

After you have been created content for some time, create a piece of content that you are particularly proud of and pin it to the top of the profile. This will be the first post that your followers see when they visit your page. This should be a piece of original content that expresses just what your company is all about, whether it’s a promotional piece or a useful piece of content that can be used a resource.

Later down the road, you can use this prime piece of real estate as a spot to promote a sale, holiday greetings, or other time sensitive information. Yet when you are just starting out, pick your best content and start pinning. This post should be switched out on a weekly basis.

Invite Your Regulars And Start Following Prospects

Now that you have your social media page fully optimized, you are ready to invite followers. Think of it this way, you have cleaned up the house and set up decorations, now it’s time for your party guests to come by and enjoy what you have prepared! There are many ways to start gathering a large following on social media, many of which will come as you start sending out relevant content and generate a large amount of user-generated content and feedback. However, when you are first starting out, you need to do a lot of the heavy lifting.

Offline, you need to ask your loyal customers to like your pages and share them with your friends. Encourage employees to do the same. Have social-media-exclusive incentives and sales only to be found online and make it known at your location. Train your employees to tell customers and clients about your pages. Most importantly, your content and copy should be a homing beacon for these people to come because of the “takeaway” they will receive. This is why you cannot just write promotional posts. You need to become an informative, educational, and entertaining resource that people will welcome into their social media sanctum.

Online, you can start following major influencers and those who follow them. This will introduce your newborn pages to new people and social circles. Try to be selective about who follows your page, but do not be too picky because you never know who those people will know and they will be able to see your content if and when they share it.

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team.

A well-equipped social media marketing has a wide range of technically-minded workers and creatives that contribute to the overall goal of brand awareness, branding excellence, and online recognition. The following professionals should be members of your marketing team. You may find that some people will be able to don multiple hats and handle more than one of these responsibilities. However, I would not recommend only one employee handling all of this alone. As you will see, there’s quite a lot to do.

1. Manager. A social media manager is the heart and soul of a marketing campaign. These professionals post content at the appropriate time, watch current trends and guide creatives towards the right angle, and ensures everything is running smoothly. They optimize a company’s profiles on the separate platforms and does their best to raise engagement levels as high as possible.

2. Copywriter. The copywriters are in charge of the written portion of content creation. They write social media posts, blogs, Facebook notes, advertisement copy, and much more. These writers have a responsibility to keep the company’s voice consistent and to utilize visibility tools such as SEO, hashtags, Twitter handles, and more to ensure that they spread the word.

3. Graphic Designer. A graphic designer or visual artist is essential so all pictures, videos, GIFs, logos, cover images, and all forms of non-verbal branding is professional and consistent. You need to have a recognizable and unique look that speaks volumes about your company’s culture, message, work, and mission. A designer will be able to create original content on a regular basis and make sure it’s quality meets the expectation of your customer base.

4. Customer Service Representative. Speaking of customers, you will need a friendly, knowledgeable, and professional representative to speak to your followers. Whether they send you a message via Facebook’s Messenger app or shout at your brand through a tweet or two, they deserve a well-planned response. Customer service and communication are huge aspects of social media marketing, as more and more people are using these platform as avenues to get their queries answered.

5. Analyst. What is working and what isn’t? What content really struck a chord with your online audience? What advertisements are working? What demographics should you focus on? All of these questions and many, many more can be answered by an experienced social media analyst. This is where all-important data comes into play and can steer your other employees in the right direction.

6. Spy. Of course you don’t have an actual secret agent on your social media marketing team (although it would be pretty cool if you did). But you need someone to see what your competition is doing online. Do they have a larger following than you do? Is their content better? Or are you winning? Chances are, this essential responsibility will fall on your analyst or manager.

Who is on your social media team? Are they trained in the ways of social media and ready to take on anything the internet can throw at them?

Tag : social media marketing