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Tag : periscope

Can Your Business Rock Social Media Live Video?

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24Sep

Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers and customers to enjoy! Where do you even begin with all this? Here are the basics.

First of all, we have good news. You don’t have to start from scratch! The two major live video streaming services tap into your pre-existing fanbases. Twitter owns Periscope, and I think you know who owns Facebook Live. All your hard work of creating a following on these two platforms will transfer over to the world of live broadcasting.

To do live video, you will need either Periscope or Facebook. Yes, there are third-party apps, but these two are where the real audiences are. For Periscope, you will have to download a new app and login via your Twitter info. You already have Facebook Live though their main app! Tackling the logistics is easy. Here are the reasons why everyone loves live video and why your company should jump in!

Entertainment. A majority of people use social media for fun posts. You’ve already incorporated this strategy into your traditional posts (or at least you should’ve), and your live video is no different. Make sure those who star in your videos are fun, personable, and can hold an audience’ attention.

Behind the scenes. If every single company created a behind the scenes video stream, every single broadcast would be different. Show the human side of your business by demonstrating how your team makes everything happen!

Exclusive Unveilings. Many companies use live videos as a way to reveal new products. These new tools are excellent avenues to positive publicity, as well as ways to make your Facebook or Twitter followers feel like they are in on a secret.

A new level of engagement. Sure, customers will get a response through a direct message on social media, but being able to ask the people that are live streaming a question is almost like a face-to-face conversation. Imagine that!

Exclusive deals. Some companies have used this new tool as a special way to reward their loyal customers. They can provide a code for special discounts, or even freebies. It’s just a new way to pull in your community.

Live video has just begun. More and more companies are being drawn to its effectivity. Social media is evolving, as it always has. Marketers need to do just that!

Do you have questions about live video? Contact us today to see how you can become an internet movie star!

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Putting “Live” Back into Conversations

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8Jun

In social media, an “instant response” is a highly sought after concept for businesses. On Facebook, pages will be rated on how quickly their response time is to a message. We’re told to reply to everything if possible. The pressure is on to be quicker, more precise, and we need to have a smile while doing it. There are new ways to communicate being produced all the time, but not all of them are necessarily conducive to proper business tactics. Right now, the internet is at an interesting transition period. The old days of instant messaging companies like AIM and ICQ are long gone. Yet audiences are craving ways to simulate a real face-to-face, live conversation. How can we have the types of conversations we crave while still integrating progressive technology? Social media now has answers.

Videos are in demand more and more. However, just because we post a video, it doesn’t make it any deeper of a form of communication than text or images. These videos were uploaded after the actors have left the stage. It’s a snippet of the past. After all, it’s not like we can necessarily communicate with a video, right? Well, new apps are starting to change all that. They’ve integrated live video feeds for users to watch and even interact with via text or emojis. This is the start of a brand new way to communicate both for business and personal uses.

Periscope, proudly owned by Twitter, is one of these apps. When you sign up for this new service, you can integrate all your Twitter contacts that are already periscoping and see what they’re up to. There’s already a large following on this app and you’ll be able to join a live broadcast any time of the day. Once you find one that’s interesting, just tune-in and you’ve become an audience member to a LIVE show. This doesn’t mean they can see you, but those running the show are being broadcasted onto your smartphone in real time. You can see what’s happening exactly as it happens.

Now, since they don’t see you, you have the opportunity to send a question via text onto the constantly moving chat board that streams below the video feed. This is a great avenue for those who want to do a Q&A or unveil a product.

Facebook has recently adapted this idea and have now created a sister site called Facebook Live. Not exactly as original of a name as Periscope, but it’ll do. It has the same essential features Periscope has with a few added bonuses like drawing on the screen and other fun ways to reach out to those hosting the broadcast.

Yet one of the most important sides of these new apps is that while watching these people LIVE is the selling point, you can always go back and watch the reruns. Your feeds will be catalogued and available for all to see.

As you can see, there is still room for real life conversations in social media. This is only the beginning of this movement, and we predict that there will be an explosion of new video-centric innovations to the social media frontier in the coming months and years.

Have you used these two apps yet? What are your thoughts?

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