Let’s face it. When you think about the business side of social media, Pinterest isn’t really your first thought. Now, if you’re looking for an awesome recipe or cake topper, this is your site. However, it really can help expand your brand if implemented correctly. With its new update, the social media platform will be […]
Read MoreThe Year is Over, Now What? Your Social Media Strategy for 2016
8Nov
It’s that time of the year again. The holiday season brings lots of joy to many…but for the marketing professionals out there, this marks the time when the plans for the upcoming business year need to be presented. What is the monthly plan? What is the annual budget? What changes will be made? What are […]
Read MoreThe Value of Ongoing Social Media Marketing Education
22Sep
Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
Read MoreSocial Media Zen: 3 Mantras to Get You On Your Way
27Jul
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]
Read MoreA Comprehensive List of Social Media Sizes
19Feb
Are you trying to make a splash on social media, but struggling to present your images in the best way possible? It all comes down to formatting your images to the best size on each of the different social media sites. This blog is all about social media sizes. Scroll down and you will see […]
Read MorePinterest and Its Marketing Value for Assisted Living Facilities
24Apr
When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn. Twitter. YouTube. Google+. And now Pinterest. Pinterest is the latest (and greatest )tool in your visual marketing arsenal. If you have been […]
Read MoreI’m Private, But Social Media is Just So…Social. What Should I Do?
5Aug
First of all, I absolutely love this topic. Again and again I cover this as it is a concern for lots of professionals such as you and I out there. We see that members of our target market are using social sites like Facebook, Twitter, LinkedIn and YouTube like crazy…but how can I get involved […]
Read MoreWhat You Need to Ask Before Outsourcing Your Social Media Marketing Campaign
15Jul
(This blog has been reprinted courtesy of Doctor’s Life Magazine CLICK HERE TO VIEW IT ONLINE). In my last two installments of “Your Social Media Prescription” we discussed “Social Media 101” – getting your online marketing efforts up and running, and “The Cost of Social Media” – showing you the pros and cons, as well […]
Read More“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls
8Jul
There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]
Read MoreStep-By-Step: How to Do a Competitive Analysis on Social Media
24Jun
One of the things I tell prospective clients, as well as those interested in exploring the value of social media marketing for their company, is that one of the most important reasons to become involved with the social media world is to keep, or gain, a competitive edge over your competition. I’ve spoken before about […]
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